Transcript Shake Weight

Shake Weight
Lexi Petracci & Ryan Skuzinsky
What is a shakeweight?
A dumbbell with weights on each end attached by springs.
Why Are Consumers Attracted to the Shakeweight?
Results fast
Lightweight product, 5 or 10 lbs
Advertisements use attractive people, lean/muscular males and females
Looks like an easy workout
Makes bold claims such as "Build Definition, Size & Strength FAST!" and "Shape and
tone your arms, shoulders, and chest."
Effectiveness of Advertising and Marketing
It appeals to women with a desire to tone arms
Sexualization of men and women’s bodies
Appeals to people that don’t usually use resistance training
$40 million dollars made in less than a year (2 million sold!)
It has been on SNL, Ellen, The Daily Show, and South Park
Claims Made
“increase your upper-body muscle activity by up to 300 percent compared to some
traditional weights.”
“Shake Weight is the flab-busting breakthrough that trims your arms and shapes
your shoulders at the same time.”
“With the Shake Weight you can get firm and fabulous arms and shoulders in just
six minutes a day for only $19.95.”
“A world leader in biomechanics showed it burns muscle energy and calories over
five times faster than a dumbbell—this means a workout that takes 32 minutes
with traditional dumbbells takes only six minutes with the Shake Weight...Shake
Weight is science fact, not fiction."
Research Behind Shakeweight
Research shows that using the shake weight is not better than a regular dumbbell.
Studies have shown that it is less effective than conventional weight lifting
Will not increase muscle strength
“A world leader in biomechanics showed it burns muscle energy and calories over
five times faster than a dumbbell—this means a workout that takes 32 minutes
with traditional dumbbells takes only six minutes with the Shake Weight...Shake
Research
Misconceptions
Produce desired lean muscles
Works more muscles than conventional lifting
Works in just 6 minutes per day
“66-percent increase versus the 300 percent” ACE study
Cost
Women 5 lbs- $19.95
Men 10 lbs- $29.99
Recommended?
Does not increase weight used for workout
Does not use full range of motion
Not recommended for already fit people
Recommended for people that have never used resistance training before
Quiz!
1. How much more effective is the shake weight than traditional dumbbells?
2. Is this product recommended for individuals that are already in good shape?
3. What are the two versions of this product?
4. How many minutes a day does the shake weight claim to work in?
5. How much does the shake weight cost?
Sources:
http://www.runnersworld.com/newswire/study-shake-weights-not-more-effective-thandumbbells
http://www.vpxsports.com/article-detail/industry-news/published-research-on-theshake-weight
https://www.acefitness.org/certifiednewsarticle/2000/does-the-mega-selling-shakeweight-live-up-to-the
http://www.consumerreports.org/cro/magazine-archive/2011/july/home-garden/shakeweight/overview/index.htm