Transcript document
Sales Management
Class Overview & Policies
Topic 1
Class Goals
• Learn Basics of Sales Management
• Learn Sales Management Cash Flows
• Do Some Applications
Practical Class
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Not Memorization
Lots of Math – mostly focused on cash flows
Lots of Applications
Should be able to immediately apply this
material if you are in sales or sales
management
Contacting Dr. Abernethy
• Email = [email protected]
• Web Address = www.auburn.edu/~abernav
• Many class materials will be on website
Email is Best!
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Use Subject Header like:
MBA Sales – Your Name
Best to use AU account
Why I have these suggestions
Calling Dr. Abernethy
• Like many of you – I don’t control my
calendar
• Phone is 334-844-8544
• Leave message with your name and a phone
number if necessary
Required Materials
• Ebook Readings Package of Cases & Book
Chapters
• Most Cases are on Website
• Dale Carnegie Book
• Trying to minimize your costs
Dale Carnegie Papers
• Why Read a 80 year old book?
– Biggest Problem SMs face is Managing People
– Help you in all aspects of your life
– Great Feedback from all levels
• An Easy Read that is Difficult to Master!
Dale Carnegie Papers
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Paper 1 Goals
Paper 1 Due Dates
Paper 2 Goals – Consider this carefully
Paper 2 Due Dates
You should get a lot out of this
3 Homeworks
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Raw Data in Excel
Call Planning Homework – Unit 12
Sales Forecasting – Unit 13
Sales Force Compensation – Unit 18
Be sure to view the lecture & work/review
examples prior to doing homeworks.
2 Exams
• Open Book & Notes – No internet connection
• Dr. Abernethy’s Suggestion
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Alphabetized Definitions
Problem Examples
Limit Core Guide to 3-4 pages max.
Rest is a backup
Dr. A’s Exam Suggestions 2
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Take Home Data is Very Important
Data, Not Questions on TH Data
Be Sure to Answer All Parts of a Question
Limited Space – not a memory or fact dump
Time limit
11 Questions – Do 10.
Turning In Early & Late
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Most Assignments Can Be Turned in Early
Dale Carnegie Paper 2 is an Exception
Exams Will Be Sent to Proctors
Take Home Data Will Be on Dr. A’s Website
Homework Data Will Be on Dr. A’s Website
Turning In Late
• Strongly Discouraged
• Must Get Advance Written Permission
• See Syllabus
How to Turn In Materials
• Keep a Copy
• Give a Copy to Proctor
• Proctor Sends Exams to Your AU Contact
Person
• Dale Carnegie Papers & Homework Sent
Directly to Dr. A’s email address.
Turning In Materials
• 1] Always Keep a Copy
• 2] Proctor Always Gets a Copy & They
Should Keep a Time Record
Who is Dr. Abernethy?
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Went to UNC
Met Wife Freshman Year
Both Big Sports Fans
Both Like Loud & Fast Music
Both Hate Dook, A Lot
Auburn
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Been at Auburn Since 1988
Taught Sales for 20+ Years
Written a Lot of Teaching Material
AU Manager
Owned Multiple Businesses
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Started at 6
Continued
Sales & Marketing
Consulting
Fun
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Loud Fast Music
Books, Lots o’ Books
Games (War, Strategy, RPGs & Cards)
Clay Shooting & Wing Shooting
Deep Sea Fishing
Sports: Basketball, Baseball & Football (in
that order)
Travel
Mongrel Dogs
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All were Rescue or Pound
No Hunting Dogs
Snort – from 1988 – 2003
Died when she was around 17 years old
Snort was very dumb, very lazy, and very
frightened.
Wrigley & Zippo
• Wrigley (2004)
– Local Rescue Dog
– Dominate Female, Mostly Schnauzer
• Zippo (2007)
– Regional Rescue Dog
– Submissive Male
– Ball, Food, Fun, & Affection Obsessed
Email Reminder
• Use: [email protected]
• Do Not Use Other Email Addresses
• Remember to keep a backup of work turned
in and give a copy to your proctor