Transcript Slide 1

Social technologies for community
response to epidemics
Chris Watkins
Department of Computer Science
Royal Holloway, University of London
The effect of public health measures on the 1918
influenza pandemic in US cities
M Bootsma and N Ferguson, PNAS 2007
Public health interventions and epidemic intensity
during the 1918 influenza pandemic
R Hatchett, C Mecher, and M Lipsitch, PNAS 2007
US cities that implemented NPIs in 1918 had lower
mortality rates than those cities that did not.
NPI: non-pharmaceutical intervention, such as
• closing schools
• banning large public gatherings
• isolation of the sick
• ...
Could we implement more effective public
health measures than in 1918?
How much could we reduce the intensity of
a severe pandemic by enabling people not
to catch it?
What social technologies are available?
On-line social networking
Localisation and tracking
Voted discussion systems
Distributed community support
On-line social networking
Facebook, but changing rapidly
Localisation and tracking
Smartphones, using wifi signal strength
Our digital footprints
Voted discussion systems
Reddit, Yahoo answers, MOOCs
Distributed community support
Protocols for local coordination and
discussion
???
Pandemics: mild and severe
Case A: mild
Probable in next 20 years
Health service emergency:
daily life as usual
Case B: severe
Possible
Societal emergency: supplychain disruption?
People unwilling to change
behaviour much
People willing to change
behaviour given tools and a
plan
Extraordinary measures?
Ordinary public health
measures
Pandemics: mild and severe
Case A: mild
Realistic to assume
exponential growth and
uncontrolled spread
Case B: severe
Realistic policy aim is
mitigation
Policy aim could be suppression /
sub-exponential growth
Travel restrictions futile
Fatalistic to assume exponential
growth and uncontrolled
spread
If aim is to contain local
outbreaks, travel restrictions
justified.
Is there a plan for case B?
Changing community behaviour
Goals worth
achieving
Communicate a
plan
Open
discussion
Provide
information
and tools
The People
Changing community behaviour
Goals worth
achieving
Communicate a
plan
Open
discussion
Provide
information
and tools
The People
A computer scientist’s reaction:
What?!
1.4 < R0 < 2.5 !?
That’s incredibly valuable information.
So all we have to do to contain an epidemic
is to ensure that each person who gets sick
infects one person fewer!
On-line social networking
• Less than 10 years old
• Social graph: database of posts, pictures, links
connecting people with unique ids.
• Who do we really meet? Facebook knows.
– Co-tagging in photographs; auto face recognition
– Locations of home and work known.
– Rich local network => contact network?
On-line networking: research
questions
Does the spread of infectious disease correlate with
the contact network inferred from Facebook?
If so:
- emerging disease surveillance
- information on personal infection risk
- social distancing: when should I stay in?
- can social conventions be altered so that people
post updates of their health?
Localisation and trail recording
Smartphones:
- have their position recorded by network
approx 100 metres
- could run an app that repeatedly records
pattern of
wifi signal strengths.
Localisation within buildings, to a single room or
within a few metres.
- Trails of locations recorded in encrypted form
and
uploaded for encounter analysis.
Digital footprints:
- Payment cards, travel cards.
- Correlation of multiple evidence of movement and activity
Research questions
Could localisation and trail recording be viably
used for
- real-time epidemiology?
- automatic contact tracing?
How close to a complete real-time picture of an
epidemic could we get with current
technology?
Voted Discussion Systems
Mostly less than 10 years old
Reddit: as many visitors as New York Times.
Slashdot, Yahoo answers, Quora, (Digg), (Stumbleupon), and many more.
MOOCs are newest and most sophisticated: rapid development !
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Searchable discussion threads on many topics
Individual comments get voted up or down
System estimates which posts will be up-voted: avoids ‘first post’ problem
Users accumulate individual ‘karma’ score
Effects are:
• Posts that are angry, stupid, badly written, crazy, ignorant, or impolite get voted
down out of sight.
• Everyone wants to be upvoted: huge incentive to
– to write well and thoughtfully,
– to obey community standards
– for relevant and courteous discussion
Questions
To what extent can communications technology
enable people to collectively avoid infection?
What information can be generated ?
How can this information best be used?