Transcript What Works / What Doesn`t

What Works / What Doesn’t?
A participatory and experiential session to discuss strategies for Annual
Giving Programs. Take home the approaches and tips that will engage
the members of the congregation in a meaningful way for “faithraising,” not “fund-raising.”
Tom Gossen, Executive Director
The Episcopal Network for Stewardship
345 S Hydraulic
Wichita, KS 67211
800-699-2669
[email protected]
Licensed for use by TENS
Numbers to Track
•Total Pledge $ / Number of Pledges = Avg.
Pledge
•The Median Pledge Amount
•Total Plate + Pledge (P+P)
• Average Sunday Attendance (ASA)
P+P
• ASA
• Total Operating Income (TOI)
Household Data to Track
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Proper names & nicknames (common greetings)
Picture
Address
Telephone numbers
E-mail address
Dates of birth
Other anniversaries (wedding, baptisms,
retirement)
• Giving history
• Ministry involvement
Why Is There an Annual
Commitment Program?
Three mission and ministry absolutes:
• Local outreach
• International outreach
• Parish project, program, or staff
expansion
Initial Planning
• What program are we ready for?
• What do we want to achieve?
• Schedule considerations
• What theme expresses our focus?
• Education components (adults, youth and
children)
Resource Needs
• Database management
• Demographic targets
• Staffing requirements
• Mentor/consultant requirements
• Budget
Clergy & Vestry Roles
• New or revised vestry stewardship
statement?
• Personal visits or notes?
• Approval of plan and budget
• Advance pledges and reporting?
Recruiting and Training
Leadership
• Select the right persons for the right job
• Recruit!!! DON’T ask for volunteers
• Written job descriptions
Mailings
• Stationery
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Letters
Invitations & response cards
Thank you notes
Pledge cards
How many? From whom? When?
Customizing by demographics?
Personalized
Individualized
Postage
Witness Voices
• How many and who?
• How do we recruit them?
• What do we want them to say?
• Written or verbal? Both?
Theme Materials
• Vision for mission / ministry
• Poster(s) / recognition wall
• Stationery for letters
• Thank you cards / letters
• Invitations
• Response cards
• Decorations
Dinner Events
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Best time of day
One time or multiple?
Format (content)
Length
Catered?
Music?
Keynoter selection criteria
Ingathering Sunday
• Date
• Format
Saying Thank You
• How? (Notes, list in publication, billboard, etc.)
• When?
• Who authors?
• Content?
Follow-Through
• When to begin?
• What (letters, calls, visits, other)?
• Who does it?
• To whom?
• For how long?
Then What????
• Reward those who worked
• Nurture those who don’t pledge
• Newcomer incorporation
• Envelope systems
Available From TENS & Morehouse
1-800-877-0012
Available From TENS & Morehouse
1-800-877-0012
Available From TENS (catalogue p. 17)
Available From TENS (catalogue p. 17)
New Consecration Sunday by Herb Miller
New response method Consecration Sunday by Herb Miller. This popular
stewardship financial takes place during worship. It is a stewardship program for
congregations of all sizes, rural or urban, and speaks from a spiritual rather than a
fund-raising perspective. Abingdon Press, 2002, ISBN: 0687063159, $9.00
New Consecration Sunday Stewardship Program Guest Leader Guide by Herb
Miller, Abingdon Press, 2002, ISBN 0687063760, $11.00.
New Consecration Sunday is based on a biblical/spiritual theology of the need of
the giver to give for his or her own spiritual benefit rather than on the need of the
church to receive. Directed toward raising the level of stewardship rather than
toward raising the church budget, its no-gimmick approach focuses on the
question, "What is God calling me to do?" rather than on the question, "What
does the church need in order to pay its bills?"