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PACDEFF 2009 Generational Culture and Generations Y and Z or How are we going to get the message across ? What is Culture ? Culture can be defined as the beliefs, symbols, rituals and behaviours that we share with others that help define us as a group. “the way we do things around here” The Hofstede Model • • • Collective What humans programming have inofcommon the mind Uniquewe personal mental programs Personal Inheritednot inherited Learned experiences Basic physical and biological functions • Inherited traits Personality Culture Human Nature Attributes of Culture • Learned not Inherited • Social environment, not from genes • There is no correct culture • All cultures are viewed relative to another. Layers of Culture • National and Regional • Organisational – Just and Safety • Professional • Religious and Ethnic • Gender • Social Class • Generational (BB, X, Y and Z) Difference between men and women Influence Baby Boomers Generation X Generation Y Role Models Men of character Men/Women of character Character ?? Television I Love Lucy Happy Days Jerry Springer Music Icons Elvis Presley Madonna Eminem Music Mediums Vinyl LPs Cassettes, CDs Ipod, MP3 On-line Computer Games Pong Pacman Counterstrike Wii and NDSi Money Earn it Not everything Give it to me Careful with it Employer Loyalty Work to the top Shortcut to top Give me Saturday off or I’ll quit You have to earn it Respecting Elders Automatic Polite Whatever ! Sex After Marriage On the backseat On line Change Resist it Accept it Want it Technology Ignorant of it Comfortable Feel it in their gut What technology ? Justice Always Prevails Up to the courts If you can afford it Social justice important Home Ownership Own your home Investment property Never afford a house 50 year mortgages ? Information Accept it Believe it Prove it Everywhere Baby Boomers: 1946 - 1964 Generation X: 1965 - 1978 Generation Y: 1979 - 1994 Generation Z Generation Z: 1995 - Now Influences Baby Boomers Generation X • Vietnam war • Latch key kids • Stay at home mothers • High divorce rate • Women’s liberation • Challenger disaster • Television • MTV • Cold war • Ease of travel Generation Y Generation Z • Technology emerging (www) • Technology everywhere • WTC attacks • • Princess Diana • • Working mothers • • Economic prosperity • Learning Styles Baby Boomers • Body language is important • Expect to be asked for detail • Auditory learners • Respect their experience • Likes classrooms, lectures, workshops, books and manuals • Make learning activities personally challenging • Make information readily available • Dislikes role playing • Likes taking notes • Likes to be in charge of their own learning Learning Styles Generation X • Prefers hand on learning • Likes role playing • Expects proof, not just the facts • Does not like hype in the classroom • Learning is supposed to be fun • Learn through exploration • Experts must earn respect • Humour is important • Likes visual learning • Prefer to work independently Learning Styles Generation Y and Generation Z • Training needs to be relevant • Prefers flexible learning • Interaction with colleagues is desired • Learning needs to be personalised and entertaining • Likes media centric, technology based learning • Prefer flexible learning, not all ‘chalk and talk’ • Credibility of teacher important • Social issues important • Mobility of learning is important Where to from here ? Blackboard Virtual Reality Podcasts SMS Is generational culture a problem ? DVDs Laptops Powerpoint What can we do about it ? Conference calls iPods Youtube Blogs Webinars Should we do something about it ? Whiteboard CD-ROMs Email What does it mean for aviation ? PDAs Textbooks Facebook PACDEFF 2009 Generational Culture and Generations Y and Z