Transcript MS1 Textual Analysis promotional trailer – marketing Drive

MS1 TEXTUAL ANALYSIS
TEXT - DRIVE –PROMOTIONAL TRAILER –
MARKETING
Mock Prep 1. Nov 2011
Focus Q1 textual analysis & Q2 representation masculinity
WJEC INSTRUCTIONS TO CANDIDATES










These instructions are on the front of the exam
paper. Make sure you read.
Answer all three questions.
Read the questions so that you are familiar with their
requirements.
Audio-Visual extract
The DVD extract will be played three times.
For the first viewing just watch and listen.
During the second viewing you may make notes.
You will be allowed ten minutes to make further
notes and to think about your answer to the
question.
During the third and final viewing you may
make additional notes.
You should spend approximately 50 minutes
completing your answer to Question 1.
IN THE EXAM YOU HAVE 2 ½ HOURS EXAM TIME,
THIS INCLUDES 30 MINS PREP: VIEWINGS & NOTETAKING, WITH THE REMAINING TWO HOURS TO ANSWER 3
QUESTIONS.







First thing to do is list the key terms you will need, you can then
use this as a grid to note what you know about the extract and link it
to key words.
Focus most of the first hour on Q.1. if you run out of ideas leave half a
page space so you can come back to it at the end and CONCLUDE, sum
up your main points: “In conclusion......”
For this prep mock you will only deconstruct
one text.
and analyse
WJEC use two, sometimes three AV extracts, So practise
prepare.
&
Typical AV extracts have been: TV ads(often clearly gendered),
trailers and pre-credit/credit sequences/opening scenes from TV
programmes (C.S.I. N.Y & The Bill) and news extracts from different
news channels (Obama’s inaugeration). Events/nation have included
different channel coverage of The Olympics.
In the exam You will not be allowed to make notes until during the
second viewing. Today you will be able to, so pay attention first time.
Always consider the media form of the text you are being asked to
analyse and consider the function
THINGS TO IDENTIFY ON FIRST VIEWING:
GENRE & NARRATIVE
As you can’t make
notes on first viewing
you have to learn how
to make mental
notes on identifying
key areas:
 Genre, typical codes
and conventions
 Sub and hybrid
elements
 Narrative –
construction - Todorov
 Narrative codes

Identify typical codes
and conventions of
genre such as
iconography, mise
en scene or typical
narrative conventions.
 Listen to the diegetic
dialogue and non
diegetic voice over
narration
 Proppian character
functions – can you
identify any?

RECAP 0N GENRE & SUB & HYBRID
ELEMENTS







We recognise genre using our
cultural knowledge to identify
typical genre codes and
conventions.
Mise en scene (location, era,
who lives in a place like
this...what does it say about the
person..)


Is the mise en scene typical of a
genre, give examples.
We have discussed how the
Horror genre, being one of the
oldest, has many sub genres
such as: slasher, classic,
supernatural, can you name
any others....
Crime also has many sub
genres: the vigilante,
forensics, can you identify
others......
Iconography – Horses, guns, is
the iconography typical of a
genre?
Key props- identify and analyse
– what do they represent?
Dress codes – what do they
connote? How is this character
constructed? Rich, poor, cool,
loser, nerd, etc
Describe briefly using media
terms then analyse the

Hybrid genre is when there is
a mix of two or more genres,
L.O.R is fantasy/action. Many
texts now contain genre hybrid
elements so it is important that
you identify any. Cowboys &
Aliens......
MEDIA STUDIES EXAM PAPER
MS1 MEDIA REPRESENTATIONS AND RESPONSES
TODAY WE WILL FOCUS ON Q.1










Answer all three questions (today we will answer Q. 1)
Study the extract the trailer for Drive 2011
1. Analyse the extract commenting on:
• visual codes
• technical and audio codes
• narrative construction.
[40]
2. Using your own detailed examples, explore the representation of
masculinity in the media today
[30]
3 .(a) Identify two different audiences for this trailer.
[4]
(b) Explore how this trailer attracts one of these audiences. [10]
(c) With reference to your own detailed examples, explore how media texts
position audiences and/or users.
[16]
WHAT DO WE MEAN - VISUAL CODES

Focus on the visual, everything “in the


Colour codes – bright & saturated,


Iconography of...identify iconography

Mise en scene- where are the scenes set, what

Key props- what are they, what do they connote
frame”, that is staged in the mise en scene:
desaturated and grey? What do the colour codes used
represent? Monochrome?
and
analyse what they say about the characters and the
narrative
do they say .......are they rich, what is their culture,
lifestyle, class, identity

character functions – apply Propp how
are they encoded?
Character performance

Dress codes – what do they say about the

NVC codes: facial expressions – how do they

Use of graphics

characters, how are the characters constructed.
create sense of mood







Describe/deconstruct using media
terms, then analyse the
connotations
meanings
Representing
Signifying
When is it set,
Where is it set
Who is in it & how are they
constructed?
What genre is this, how do I know?
By recognising the typical visual
codes of the genre

TECHNICAL CODES


Shot types: identify a
range analysis exterior/interior,
upward tilt, downward tilt, establishing,
panoramic, long/med/close/extreme
cutaway/cut in, night-vision, C.G.I, over the
shoulder, wide angle, deep focus, shot length

Lighting if relevant

Cinematography: pan,


whip pans, tracking , zoom in/out, cut-in’s,
cutaways, aerial shots, establishing shots
Steadicam(continuous shot with no
cuts), Pull focus, deep focus
Editing: cut, dissolve, fade to B.or W.
Dissolves, Shot, reverse shot,180o Rule, cross
cutting, split screen - flashbacks/fowards,
freeze-frames, slow motion, fast motion,
C.G.I & Green screen







A good way to consider this is to
identify – they say how and why they
are used.
Correctly identify, explain how and
why they are used, to signify,
connote, represent?
The use of whip pans and fast paced
editing create confusion in...
the scene opens with a wide
panoramic aeriel shot of a city, this is
to establish the location, as.... and the
time and setting for this text.
The cutaway shot to the gun,
signifies that it could be used and
introduces conflict to the narrative
between..
the exterior shot of the building
represents the protagonists home...
the cross cutting between the two
scenes means that they are connected
in the narrative
The scene is edited using slow motion
to represent....
Who shares the frame signifying
closeness? Who is separated by
editing, using shot reverse shot?, who
is represented in close-up, why
AUDIO CODES - SOUND

Sound such as music can be
diegetic or non diegetic –
what is the difference?





What kind of non diegetic
music is used, to create a
sense of...
Consider how sound creates
meaning when anchored to
a specific image
Identify any sound
bridges or anchorage
Use of soundtrack to
dramatise, what is used,
how is it used?
Pleonastic (enhanced)
use of diegetic sound –
e.g gunshots, explosions,
screeching tyres, swords,






Note who controls (if any)
the voice over dialogue
Who is the first person to
speak?
Note: accent, dialect, slang,
specialist language and
connotations of..
Analyse the type of
dialogue used e.g genre
language codes,
How does the dialogue
create narrative/s
Enigma codes can be raised
in the dialogue, so note key
lines.
NARRATIVES & NARRATIVE





Todorov & linear narratives
following the structure: E –
D – NE
Can you apply Todorov to
this text? How does it follow
or not, refer closely to the
text
Non linear narratives e.g
Pulp Fiction are edited to be
non chronological is this
text editied
chronologically?
Identify editing techniques:
flashbacks, forwards,
freeze frames, slow/fast
motion and fades to
black or white.
Note the pace of the editing






CODES
Narrative codes
ENIGMA– who, what...
Function to engage the
audience – identify relevant
enigma codes & say why
they are used
ACTION – close ups on a
ticking bomb signifies...? A
cutaway shot to a gun
connotes..?
Sound – identify non –
diegetic use of sound,
how is it used and why?
Identify key areas of
diegetic dialogue, how does
it give us narrative
information? Remember to
discuss accent, dialect,
NARRATIVE CONSTRUCTION – APPLY
TODOROV – DOES IT FOLLOW?
How is the text
constructed – does it
follow a Todorovian
linear structureexplain how, with
clear references to the
text. Identify key
scenes that do/n’t
conform to Todorov
 Conflict /disruptions–
Levi Strauss & Binary
oppositions- can it be
applied? How?

 Narrative
codes
Action codes are
foreground through
the cinematography
and editing (find e.gs)
here.
 Enigma codes close ups, cutaways
and dialogue can often
raise enigmas: who,
what how why /
 Is the narrative
chronological?

VIEWING 1. KEY TERMS
AS THIS IS A PREP MOCK
WATCH THEN IN GROUPS OF 3 MAKE
NOTES ON THE FOLLOWING
 What:is it & How do you know?

Genre –sub – hybrid

Iconography

Key props

Mise en scene




Dress/hair codes
Narrative- Todorov – structuremotivation of characterMusic


Where/when is it located/set, give
textual example of how you know
After this viewing you may take
five minutes to chat in your
groups, discuss and make
individual notes before second
viewing
http://www.youtube.com/watch?v=CWX34ShfcsE
VIEWING 2.
Technical codes

Shot types: identify a
range analysis exterior/interior,
narrative codes


upward tilt, downward tilt, establishing,
panoramic, long/med/close/extreme cutaway/cut
in, night-vision, C.G.I, over the shoulder, wide
angle, deep focus, shot length

Visual style of text e.g Noir
aesthetic

Cinematography: pan,



whip pans, tracking , zoom in/out, cut-in’s,
cutaways, aerial shots, establishing shots
Steadicam(continuous shot with no cuts),
Pull focus, deep focus


Editing: cut, dissolve, fade to B.or W.
Dissolves, Shot, reverse shot,180o Rule, cross
cutting, split screen - flashbacks/fowards, freezeframes, slow motion, fast motion, C.G.I & Green
screen
Lighting if relevant. Back – key – fill
lighting

ENIGMA– who, what...
Function to engage the
audience – identify relevant
enigma codes & say why they
are used
ACTION – close ups on a
ticking bomb signifies...? A
cutaway shot to a gun connotes
Can you apply Todorov to this
text? Identify editing
techniques: flashbacks,
forwards, freeze frames,
slow/fast motion and fades to
black or white
Cause & effect narrative
FINAL VIEWING
Sound diegetic





Dialogue
Accent, dialect,
specialist, slang,
Narrative information –
get “quotes”
Character motivation –
how is this shown,
Identify
conflict/narrative
disruption and
anchorage in dialogue
Sound non diegetic
Voice over
 Music - connotes
 In editing –
pleonastic,
contrapunctal,
parallel
 Similarities/difference
s to other texts.

ONCE YOU HAVE THE BASICS, YOU MAY WANT TO EXPLORE:
INTERTEXTUALITY
Pastiche - Homage

Visit the moodle sites
MS1 and revise key
areas of
intertextuality,
Parody – Satire 
Discuss in your groups
any examples of
intertextuailty in the
text referring closely
to specific scenes in
the text
HOMEWORK – WATCH THE
SEQUENCE AGAIN AND TYPE UP
YOUR NOTES
Answer Q1. – minimum of four sides 1 week
deadline.
NEXT WEEKS SESSION WILL DISCUSS Q.2
REPRESENTATION QUESTION
WORTH A LOT OF POINTS......
PLEASE JOIN TO MASCULINITY FORUM ON
MOODLE *

2. Using your own detailed examples,
Explore the representation of
masculinity
 in the media today [30]