Transcript Media Analysis Questions

Media Analysis
Questions
How to Analyze Commercials,
Print Ads, Political Ads,
and Web Sites
Overview of Media Analysis
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Who is the author?
What is the purpose of the message?
What techniques are used to attract
attention?
How is conflict expressed?
How are lifestyles, values, and points of view
expressed?
What is omitted from the message, and what
is included?
1 - Who is the Author?
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A company selling the product?
A candidate for a political office?
A provider of information as a public service?
2 - What is the Purpose
of the Message?
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To inform you?
To persuade you to buy something?
To persuade you to take a certain action?
To entertain you?
To present a conflict?
To express an emotion?
3 - What Techniques are Used
to Attract Attention?
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Visual Effects such as color, type font and
size, video, photography, drawings, or visual
special effects (conflict v. harmony)
Sound such as music, speaking, or special
effects
4 – How is Conflict
Expressed?
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What types of conflict does the media
represent?
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Person v. person
Person v. Environment
Person v. Technology
Person v. Self
How is that conflict expressed using visual
and sound techniques?
Conflict in Media
Conflict in Media (Continued)
Harmony in Media
Color in Media
Color in Media and Advertising
Red
The color of fire and
blood – conveys
energy, love, war,
power
It brings text and
images to the
foreground.
Yellow
The color of the sun –
conveys joy,
cheerfulness,
happiness.
The color of the sky
and ocean – conveys
trust, loyalty, wisdom,
confidence.
Attention getter, also
for promoting
leisure.
Blue
Provides a calming
effect.
Color (Continued)
Purple
It is found rarely in
nature. Symbolizes
power, nobility, luxury,
and ambition
Represents wealth
and extravagance.
Green
Green is the color of
nature. Conveys
growth, harmony,
freshness.
Strong emotional
correspondence to
safety and healing.
Color (Continued)
Black
Conveys power,
elegance, formality,
death, evil, and
mystery.
White
Conveys light,
goodness, innocence,
purity.
Can represent
strength and
authority. As a
background it makes
many other colors
stand out.
Suggests simplicity,
cleanliness.
Bell-work- in notes section, write the definitionof each of these in your own
words.
Camera Angles
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Extreme wide shot -shows a broad view of the surroundings
around the character and coveys scale, distance, and geographic
location.
Wide shot - shows an entire character from head to toe.
Medium wide shot - shows a character usually cut off across
the legs above or below the knees. It is wide enough to show the
physical setting in which the action is taking place, yet it is close
enough to shot facial expression.
Medium shot - shows a character's upper-body, arms, and head.
Close-up shot -shows a character's face and shoulders. It is
close enough to show subtle facial expressions clearly.
Extreme close-up shot (-shows only a part of a character's
face. It fills the screen with the details of a subject.
Camera Angles
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Extreme wide shot (EWS) shows a broad view of the
surroundings around the character and coveys scale, distance,
and geographic location.
Wide shot (WS) shows an entire character from head to toe.
Medium wide shot (MWS) shows a character usually cut off
across the legs above or below the knees. It is wide enough to
show the physical setting in which the action is taking place, yet it
is close enough to shot facial expression.
Medium shot (MS) shows a character's upper-body, arms, and
head.
Close-up shot (CU) shows a character's face and shoulders. It
is close enough to show subtle facial expressions clearly.
Extreme close-up shot (ECU) shows only a part of a
character's face. It fills the screen with the details of a subject.
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What type of shots are these??