Transcript Modern Communication and Society

Modern Communication
and
Society
Transistor
Integrated Circuit
IC chip
Facts to consider
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Extended plot stories over multiple episodes
require audience commitment
USA TODAY, the country’s most popular
newspapers, uses very short stories and lots of
graphics
Sound bites have shortened from 42 seconds to
7
Tweets have a 140 character limit
Result
 Short
attention span
 Low threshold of boredom
 Era of instant gratification
Greatest change in society
 The
computer
 They run everything
 They make the decisions
 They hold all the information about
all of us
Modern communication and society
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We’re at the beck and call of our devices
We’ve developed a low threshold of boredom
We’ve lost our privacy
Anything anybody wants to say they can say to
everybody
We’re in a global village