Transcript Transhumanist Services Market

BOILING THE HUMAN
CONVENIENCE AND CONFUSION
ON THE PATH TO THE SINGULARITY
Tony Greenberg & Alex Veytsel
RampRate
Eric Pulier
ServiceMesh
BASIC CHALLENGES



Getting There from Here: Change is not inherently
positive. Value-driven direction is vital.
Land of the Lost: Exponential Tech can overwhelm
Linear Human decision-making.
Madoff’s Law: Anywhere a profit can be made, it
will be, regardless of human consequences
THE CONCERN:
Madoff’s Law could thrive, creating an ugly future.
STUMBLING INTO
Technological
Progress
Human-Scale
Adaptation
Development
THE LAND OF THE LOST
The Land
Of the Lost
Time
INNOVATING PAST THE
CHALLENGES…MAYBE
Technological
Progress
Business-Model
Adaptation
Human-Scale
Adaptation
Exploitative
Business Models
BOILING THE FROG
DRAWING THE LINE
BUSINESS MODEL ADAPTATION
YESTERDAY’S REVOLUTIONS


Revolutions in Connecting…
 People to People
 Information to Information
 People to Information
And Now in Sharing…
BUILDING THE NEXT REVOLUTION:
Bandwidth Heading to Zero
Cost to Deliver 1 GB of Video
$1,000.00
$100.00
$10.00
$1.00
$0.10
$0.01
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
BUILDING THE NEXT REVOLUTION:
Storage Heading to Zero
EXPONENTIAL “LAWS”
TRANSFORMING BUSINESS

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Moore’s Law: Number of transistors on a circuit
doubles and price halves every 12 to 18
months.
Metcalfe’s Law: A network’s value rises based
on the square of the number of users.
Zuckerberg’s Law: The amount of information
shared between people doubles every 12 to
18 months.
Pulier’s Law: The time and cost to launch a
venture that reaches 100M people halves
every 12 to 18 months.
THE CONVENIENCE EFFECT
•Default becomes “open”
•Privacy becomes a “process”

AMAZON

GOOGLE

FACEBOOK

TWITTER

ZYNGA

FOURSQUARE
Then… we turn up the heat a little more…
WITH GREAT POWER…
…COMES GREAT RESPONSIBILITY
Or just a great opportunity to make a LOT of money…
INNOVATION:
SOME MARKETS ARE WILDLY SUCCESSFUL
1943 (apocryphal) target market:
5 units worldwide (faux photo)
2009 market:
274 million units per year
INNOVATION:
the PROMISE
In 1962
In 1989
Innovation:
The PAYOFF?
FAILURE TO INNOVATE
Technological
Progress
Business Model
Adaptation
Human Scale
Adaptation
EXPLOITED IN
THE LAND OF THE LOST
Technological
Progress
Business Model
Adaptation
Human Scale
Adaptation
Exploitative
Business Models
THE PARADOX OF CHOICE
happiness
Alfred
Toffler
Greg
Easterbrook
choices
FLEEING FROM CHOICE…
…TO CONFORMITY
CUSTOMER DISSERVICE:
2010’S WORST COMPANIES

21 of 32 nominees are pure services
companies

3 of 4 finalists-

The eventual “winner”?

The Lesson: Services Markets
Reward Poor Customer Service
ARE WE BUILDING
A TRANSHUMANIST SERVICES MARKET?
Future Services
Virtual reality
 Bio-Uploading
 Cryonics
 Nanotech

OR ARE WE BUILDING A…
Transhumanist DISSERVICES Market?
HUMAN-SCALE ADAPTATION:
SHIFTING THE CURVE
MUCH ADO ABOUT…
SOMETHING?
Fear mongering not the same as
organizing behavior change…
We Need Systemic Solutions.
YOUR ASSIGNMENT:
HOW TO CREATE THE RIGHT MARKET?

Focus on:

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More Innovation
Less Exploitation
Resources needed:

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Regulation – In time? Not co-opted?
Covenants – How many altruists are there?
Impartial Arbiters – Who’s really impartial?
Individual Choice – Did you go open source?
Did you ditch Facebook?
WHERE NEXT?
ERIC’S IDEAS


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Create A Singularity Bill of Rights for humans
and machines.
The Singularity Stock Exchange SSE rates
companies against its Bill of Rights. Capture
the conscious capitalist!
The Next Green Movement. Encourage
support, pacts with higher-ranked companies.
Create predictable correlation between stock
price and market success with Singularity
Stock Exchange price.
ALEX’S IDEAS

Divorce political organization from
geography

Create self-selecting communities

Virtual societies compete for citizens

More citizens = More influence

Political service becomes political
imperative
TONY’S IDEAS
A
world without exploitative
sales and salesmanship

But How?



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Awareness.
Expectations.
Accountability/Transparency
Automagical software that meshes people/technology
needs and consciousness
THANK YOU
Write us at:
[email protected]
[email protected]
[email protected]
This presentation will be available at
www.BoilTheMan.com