Transcript Document

Making a silk purse
out of a pig’s ear
Sam McIvor – CEO – NZPork
RMNZ Conference 2011
Pork industry update – March 2011
Menu – it’s a smorgasbord
Welfare – where are we at
Encouraging excellence
Building other attributes
Communicating with consumers
What lies ahead?
PigCare Audit
Introduced in Jan 2010
Massey University developed,
internationally peer reviewed, AsureQuality
administered
Supported by all wholesalers (95% plus
pigs) a world first
Second round of audits commencing
Supported by on-pack labelling
Welfare the next five years
Pigs
Animal Welfare
(Pigs)
Code of Welfare
2010
2012
Only 4 weeks
pregnancy in
stalls
A code of welfare
issued under the
Animal Welfare Act
1999
2011
New sow and piglet
management
research CRC
3 December 2010
2010
PigCare Audit
world-first
2016
Pregnancy
stalls phased
out
2010
Best practice sow
housing, R&D and
seminars
Annual
PigCare
Audit
AgITO
courses
Farmer
workshops
ProHand
training
Compliance
MOU with MAF
NZ pork industry –
environmental leaders
Greenhouse gas
emissions assessment
NZ’s most
environmentally
sustainably
produced meat
Environmental
stewards
Reducing piggery
waste impacts with
improved mgt
Environmental
Management System
(EMS) online tool
Lifecycle
Analysis
Feasibility of
biogas systems
Enviropork
Waste to wealth –
2005
the potential for
Guide to
biogas
managing
Adaption of
environmental OVERSEER for pig
impacts
manure
And the rewards are coming
Other attributes
Hormone free
Tenderness guaranteed
Taste consistency
Minimal antibiotics
Nutrition attributes – Australian Pork CRC
Weight loss, Type 2 diabetes
It’s all about developing a compelling case
for pork – in particular NZ pork
Confidence to cook
It’s all available here
Advertising in 2011
100% NZ Bacon Competition
In 2011 we’re pigging out on
ham too
What else is on the agenda
for farmers
Grain costs escalating – up to $100/t
$10/t requires another 5c/kg on the
schedule
We need to work together on this one
The final cut
The final word – get some
Kiwi in ya