Transcript Concept paper from MAPCU on TESL Programme

UNIQUE SELLING POINTS
FOR MAPCU-MQA HIGHER
EDUCATION FAIR 2010
Date:
Time:
Venue:
23rd – 24th January 2010
12.00pm – 6.00pm
Mid-Valley Exhibition Centre
(MVEC)
Free Admission
MAPCU-MQA HIGHER EDUCATION
FAIR 2010
Jointly organised by:
MAPCU – Malaysian Association of Private Colleges & Universities
 An association of the premier private colleges and
universities in Malaysia
 Represented by 65 members
 Over 75% of students in private higher institutions study
in MAPCU institutions
and
MQA – Malaysian Qualifications Agency
 Co-organiser of the Fair
 Quality assurance body of the government
 Accreditate courses of study in both private and public
higher institutions of learning
Objectives:
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Make Fair affordable to all –service
to members and non-members
Not purely profit-oriented but to
provide a platform to promote the
quality MAPCU stands for
Branding MAPCU institutions
Save money on Education Fairs
Cost of Participation
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For non-members –
¤ RM 4,000 for bare
¤ RM 4,300 for shell
For members –
¤ RM 3,500 for bare
¤ RM 3,800 for shell
space
scheme
space
scheme
Support for MAPCU’s Fair
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MQA – NAME synonymous with quality
MOHE – Ministry of Higher Education
The Sun – Official Media
StudyMalaysia.com – publisher of
Education Directory & Official On-line
Partner
LinkZ Event – Event Management
Top Names in the Education Industry
participating
Organising Committee
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Steering Committee consisting of the
Marketing Personnel from major
institutional members who are
experienced, knowledgeable, with the
right kind of marketing expertise
Understand market demands
Knows the requirements of participating
members and the needs of students
Possess the expertise to attract students
and parents to the fair
Advertising & Promotions – Part 1

Radio Advertising – Jan 2010
 AMP Radio Networks – HitzFM, My FM
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Advertisements – in Dec 2009 & 2 weeks prior
to Fair
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The SUN
Sin Chew Jit Poh
The STAR
NST and Etc
1-Page Brochure (pertaining the fair) insertion
into The STAR & The SUN one week before the
fair.
Fair Directory, Email Blast and announcements
in websites by StudyMalaysia.com
Advertising & Promotions – Part 2

Billboards in strategic locations around KLang
Valley and major roads (Jan 2010)
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Junction of LDP/ TTDI
Junction of Jln. Sultan Ismail/ Jln. Ampang
On LDP, in front of the church
In front of Angkasapuri (PJ Bound)
Near exit of Kerinchi Link (KL Bound)
Banners at strategic road junctions (Jan 2010)
Posters to be located all over Klang Valley & in high
schools. (Dec 2009 & Jan 2010)
Road buntings at major highways (Jan 2010).
Personalised approach – SMS and Email Blast to
databases of SPM(Form 5) 2009 batch around Klang
Valley in Dec 09 & Jan 2010.
Career talks by experts in industry (at the fair).
THANK YOU