Transcript Encoding

Test corrections due
 Memory notes and examples
 Homework:

◦ Memory Reading Guide Due TUESDAY
◦ AP test sign-up deadline is Wednesday, March
11th
Agenda – Monday, March 9th

Memory: Learning that has persisted over
time – information that has been stored
and, in many cases, can be recalled
◦ What is it called when memories CANNOT be
recalled?
Memory
Encoding
Storage
Retrieval
Levels of Processing Model
Encoding
Storage
Retrieval
Levels of Processing Model
“Saving” information in your brain
 Types of encoding

◦ Effortful Processing: When you TRY to
remember something
◦ Automatic Processing: Happens without choice
Encoding

Use your scrap piece of paper to record as
many numbers as you can remember!

Serial Position Effect: The tendency to
remember the first and last items on a list

Spacing Effect: If we reviewed these
numbers everyday for three months, you
would know them better than if we just
practiced them today
Encoding

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One-at-a-time, 15 words will appear on the
screen in front of you. As you see each
word, count the number of vowels and the
number of consonants in each word.
For example, the word Fishing has two
vowels and five consonants. Thus, you would
record v = 2, c = 5 (vowels = 2, consonants
= 5). Record your answers below.
Do not record the actual word, simply the
NUMBERS.
Group #1
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One-at-a-time, 15 words will appear on the
screen in front of you. As you see each word,
pronounce it to yourself, and determine how
difficult the word is to pronounce (use your best
judgment).
Rate the difficulty of pronunciation for each
word on a 7-point scale (1 = very simple to
pronounce, 4 = moderate pronunciation, 7 =
extremely difficult to pronounce). Record your
answers (a number 1 – 7) in the spaces provided
below.
Do not record the actual word, simply the
NUMBER.
Group #2
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
One-at-a-time, 15 words will appear on the
screen in front of you. As you see each
word, think about how useful this item would
be to you if you were stranded on a desert
island in the middle of the Pacific Ocean.
Rate each item’s usefulness on a 7-point
scale (1 = not at all useful, 4 = somewhat
useful, 7 = extremely useful/life saving).
Mark your answers (a number 1 – 7) in the
spaces provided below.
Do not record the actual word, simply the
NUMBER.
Group #3
READY??

Volleyball
Word 1

Tomato
Word 2
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Diary
Word 3
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Machete
Word 4
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Tuxedo
Word 5

Mayonnaise
Word 6
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Tent
Word 7
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Bicycle
Word 8
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Opossum
Word 9
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Lighter
Word 10
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Stapler
Word 11
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Hat
Word 12
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Syringe
Word 13
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Belt
Word 14
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Headphones
Word 15
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Jot down as many words as you can
remember!
All Groups!!
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Headphones
Tuxedo
Tomato
Belt
Syringe
Hat
Stapler
Diary







Lighter
Opposum
Bicycle
Machete
Tent
Mayonnaise
Volleyball
How many did you get?



One-at-a-time, 15 words will appear on the
screen in front of you. As you see each
word, count the number of vowels and the
number of consonants in each word.
For example, the word Fishing has two
vowels and five consonants. Thus, you would
record v = 2, c = 5 (vowels = 2, consonants
= 5). Record your answers below.
Do not record the actual word, simply the
NUMBERS.
Group #1



One-at-a-time, 15 words will appear on the
screen in front of you. As you see each word,
pronounce it to yourself, and determine how
difficult the word is to pronounce (use your best
judgment).
Rate the difficulty of pronunciation for each
word on a 7-point scale (1 = very simple to
pronounce, 4 = moderate pronunciation, 7 =
extremely difficult to pronounce). Record your
answers (a number 1 – 7) in the spaces provided
below.
Do not record the actual word, simply the
NUMBER.
Group #2



One-at-a-time, 15 words will appear on the
screen in front of you. As you see each
word, think about how useful this item would
be to you if you were stranded on a desert
island in the middle of the Pacific Ocean.
Rate each item’s usefulness on a 7-point
scale (1 = not at all useful, 4 = somewhat
useful, 7 = extremely useful/life saving).
Mark your answers (a number 1 – 7) in the
spaces provided below.
Do not record the actual word, simply the
NUMBER.
Group #3

Visual: Processing by appearance
◦ 12.5% later recognized a word

Acoustic: Processing by sound
◦ 59% later recognized a word

Semantic: Processing something by its
meaning
◦ 88% later recognized a word
Ways to Encode
Memory reading quiz
 Continue memory notes
 Homework:

◦ Reading Quiz  THURSDAY
◦ AP Test sign-up deadline  WEDNESDAY
Agenda – Tuesday, March 10th
Encoding
Storage
Retrieval
Levels of Processing Model
Many memories stored in the cerebral
cortex
 Long-Term Potentiation

◦ Thinking about memories strengthens these
neural connections
◦ Memories not frequently accessed will
disappear…or do they?
 What is your childhood phone number?
Storage

Implicit/Nondeclarative
Memory: Storage for
info we don’t
purposely remember
◦ Procedural information
◦ No active thinking
◦ Processed in the
cerebellum
◦ “Every red pepper is
tantalizing”
Storage

Explicit/Declarative Memory: Storage for
info we work to remember
◦
◦
◦
◦
Personal experiences
General information and facts
Studying for a test
Processed in hippocampus
 Episodic: Personal events
 Semantic: Facts and figures
Storage

Explicit Memory: Storage for information
we work to remember
◦ Studying for an AP Psych exam and WORKING
to remember information  stored in explicit
memory

Implicit Memory: Storage for information
that we don’t purposely remember
◦ Proce
◦ “Every red pepper is tantalizing”
◦ Procedural memories, riding a bike
Storage
Encoding
Storage
Retrieval
Levels of Processing Model

Bringing information from long-term
memory back to short-term memory
◦ Recall: Retrieving without a cue
◦ Recognition: Retrieving with the use of a
retrieval cue
Known as the
“serial position
effect”
<------
Retrieval
To backtrack…this
is also known as
encoding failure!
Retrieval or Recognition?

Hermann Ebbinghaus
◦ Used nonsense syllables to determine what our
forgetting curve looks like
◦ We forget info that is meaningless to us very
quickly, and then the curve levels off
Yellow Sheet