Transcript Lecture 16

Memory
Chapter 6
Memory
 Memory
is the ability to recall past
learning, events, images, and ideas
 It is also the storage system that allows
a person to retain and retrieve
information
Neuroscience and Storage
 Hebb
suggested that when groups of
neurons are stimulated, they form
patterns of neural activity
 When specific groups of neurons fire
frequently, they establish regular
neural circuits
Neuroscience and Storage
 H.
M. was a man whose brain was
damaged as a result of a surgery
performed to control epilepsy
 His short-term storage was intact, but
he was unable to form new long-term
declarative memories
 The process of forming permanent
memories is called consolidation
Neuroscience and Storage
 If
a neuron is stimulated, biochemical
processes make it easier for the neuron
to respond again
 This increased responsiveness is longterm potentiation
 It is now accepted that the structure of
synapses change after learning
Retrieval
 Retrieval
is the process by which stored
information is recovered from memory
 Two measures of retrieval are recall and
recognition
Recall
 In recall tasks, participants must retrieve
previously presented information
 The information usually consists of lists
of digits or letters
Recall
 In free recall, participants can
remember items in any order
 Serial recall is more difficult because
the items must be recalled in the order
they were presented
 In paired associates tasks, participants
are given a cue to help them recall the
second of a pair of items
Recognition
 In
a recognition task, the participant
must recognize a previously
encountered item
 Multiple choice questions are an
example of a recognition task
Relearning
 Relearning
assesses how long it takes
to relearn previously learned material
 Rapid relearning is assumed to indicate
some residual memory
Encoding Specificity

Retrieval is faster and more accurate if given a
cue that relates to some aspect of the originally
restored item
 This supports the encoding specificity principle,
that the effectiveness of a retrieval cue
depends on how well it matches up with the
original encoded memory
State-Dependent Learning


State-dependent learning is that
information learned while a person is in
a specific state is recalled most
accurately if the person is in that state
again
State-dependent learning is associated
with drug use, time of day, and
traumatic experiences
Flashbulb Memory
 Vivid
memories of dramatic events are
referred to as flashbulb memories
 Brown and Kulik argued that there is a
special type of memory for events that
have a critical level of emotionality and
what they called consequentiality
Gender and Memory
 Research
shows very few differences
between women’s and men’s memories
 Men and women do attend to different
types of information
Primacy and Recency Effects
 In
a serial position study, participants
are asked to recall a list of words
 Typically, recall is high for words at the
beginning of the list, a primacy effect,
and for words at the end of the list, a
recency effect
Figure 6.8 A Serial Position Curve
Imagery
 Imagery
is the creation of a mental
picture of a sensory or perceptual
experience
 Paivio suggests that words connected
via images become conceptually linked
Forgetting: When Memory Fails

Hermann Ebbinghaus was the first person to
study memory scientifically and systematically
 His research was performed with three letters
strung together to form nonsense syllables
 Initially, he found that shorter lists could be
learned more rapidly than longer ones
Forgetting
 Later,
Ebbinghaus used relearning, or
what he called the savings method
 In this method, he measured how long
it took people to relearn a list after
varying amounts of time
 Ebbinghaus found that forgetting
occurs rapidly
Figure 6.12 Ebbinghaus’s Forgetting Curve
Forgetting

Frederick Bartlett found that college students
changed stories when they recalled the
stories

Students shortened and simplified details
(leveling)

Other details were emphasized more
(sharpening)

Participants also altered facts to fit their world
view (assimilation)
Forgetting
 Reconstruction
occurs because people
develop a schema
 A schema is a conceptual framework
that organizes information
Key Causes of Forgetting
 Decay
is the loss of information from
memory due to disuse and the passage
of time
 Interference is the suppression of one
bit of information by another
Interference
 Proactive
interference (inhibition) is a
decrease in accurate recall of
information as a result of the effects of
previous learning
 Retroactive interference (inhibition) is a
decrease in accurate recall as a result
of the subsequent presentation of
information
Figure 6.14 Proactive and Retroactive Interference
Interference in Attention
 Schacter
(2001) says interference
causes absentmindedness
 When people attend to more than one
thing at a time, their attention is divided
Eyewitness Testimony
 The
legal system has generally
accepted eyewitness testimony as
some of the best evidence
 If memory is a reconstructive process,
then it is not a literal reproduction of the
past
Neuroscience and Forgetting

Much of the early work on the neuroscience
of forgetting began with the study of amnesics

Retrograde amnesia is the inability to
remember events and experiences that
preceded a damaging event

Anterograde amnesia is the inability to
remember events and experiences that occur
after an injury or brain damage