Transcript May14

Cognitive Processes
PSY 334
Chapter 7 – Human Memory:
Retention and Retrieval
May 14, 2003
Interference vs Decay
 Less forgetting during sleep than when
awake.


Occurs because material is retained better
when learned at night.
Night is period of highest arousal.
 Forgetting functions may reflect
interference from unknown sources.
 Decay theories do not specify any
mechanism for decay.
Effects of Redundancy
 Interference occurs only when learning
multiple memories that have no
relationship to each other.
 Bradshaw & Anderson – compared
relevant and irrelevant fact learning:


Irrelevant facts interfere.
Relevant facts aid memory compared to
single fact learning.
Retrieval and Inference
 Much of memory is inference at the time
of recall – not actual recall of facts.
 Bransford et al. -- inference can lead to
incorrect recall:


Turtles resting on or beneath log.
Subjects were most confused by
sentences whose meaning was implied by
the studied sentences.
Inference-Based Intrusions
 Sulin & Dooling – subjects add details
not present during learning:

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Carol Harris vs Helen Keller
“She was deaf, dumb and blind.”
5% Carol Harris but 50% Helen Keller
subjects falsely recognized the sentence.
 Inferences are made at test-time.

More inferential errors occur with delay.
Plausible Retrieval
 Reder – much of recall is plausible
inference not actual recall.


Darth Vader inferred to be evil, not
remembered to be evil.
Heir to hamburger chain story – subjects
asked to recall exact details and make
plausible inferences.
 After a delay, plausible inference is
faster and does not decay as much as
exact memory, with no fan effect.
Inference and Elaboration
 Elaboration leads to more inferences.

Information added as a “theme” to a story
results in better recall of studied material
and more inferences.
 Intruded inferences are not necessarily
“errors” but help guide our thinking and
behavior.
 Listerine court case – false inferences,
not just false statements, not permitted.
Memory Errors
 When exact memory is needed,
inferences and reconstructive processes
can be misleading.
 Loftus -- additional details and
suggestion can change what is recalled.
 John Dean’s recall vs what Nixon
recorded – gist was right but not details.
 False memory syndrome – memories
that never happened can be “planted.”
Structure and Retrieval
 Memory is helped by prompts that are
closely associated with what is to be
recalled.

We prompt ourselves when trying to recall.
 Organized material is easier to learn
because it provides a structure for
prompting recall:

Trees for minerals, animals, clothing,
transportation.
Mnemonics
 Method of Loci – place items in a
location, then take a mental walk.
 Peg-word System – use peg words as a
structure and associate a list of items
with them using visualization.

Create acronyms for lists of items.
 Convert nonsense syllables (DAX, GIB)
into meaningful items by associating
them with real words (e.g., DAD).