Transcript Memory
Memory
PS124-11
Introduction to Psychology
December 12, 2011
Memory
Memory is the ability to store and retrieve information over
a period of time.
Two types of memory, first is explicit – knowledge or
experiences that can be consciously remembered. Example:
Remembering to drive from driving lessons.
Second, is implicit, the influence of experience on behavior.
Example: Improving driving skills as a result of driving lessons.
Explicit Memory
Episodic and Semantic
Episodic – firsthand experiences.
Semantic – knowledge of facts and concepts of the
world.
Measures of explicit memory
Recall memory test – involves bringing from memory information
previously remembered.
Recognition memory test – involves determining whether information
has been seen or learned before.
Relearning (savings) – a measure of explicit memory involving how more
quickly information can be processed or learned when it is studied again
after being previously learned and forgotten.
Implicit Memory
Procedural, Classical conditioning, and Priming
Procedural – refers to unexplainable knowledge of how to do
things.
Classical conditioning – associating neutral stimulus with
another stimulus creating a natural occurring response.
Priming – refers to changes in behavior as a result of
experiences that have happened frequently or recently.
Stages of Memory
Sensory memory – brief storage of sensory information.
Iconic memory – visual sensory memory
Echoic memory – auditory sensory memory
Short-term memory (STM) – where small amounts of
information can be stored for more than a few seconds but
less than a minute.
Working memory – process use to make sense of, modify,
interpret, and store information in STM.
Long-term memory – memory storage that can hold
information for days, months, and years.
Improve STM
Maintenance Rehearsal – process of repeating information
mentally or out loud with the goal of keeping it in memory.
Example – saying a phone number out loud
Chunking – process of organizing information into smaller
groupings, to increase the number of items that can be held
in STM.
Example – MTVCNNABCFOX; can be remembered if broken
down; MTV CNN ABC FOX
Encoding & Retrieval
Encoding - process which we place things that we experience
into memory.
Retrieval – process of reactivating information that has been
stored in memory.
Improving Memory
Elaborative encoding – material is better remembered if
processed more fully.
Self-reference – material is better remembered if it is linked
to thoughts about self.
Forgetting curve – information learned drops off rapidly
with time.
Spacing effect – information is learned better when it is
studied in shorter periods spaced over time.
Overlearning – continue to learn even if we think we know
the information well.
Improving Memory
Context-dependent learning – there’s better retrieval when it
occurs in the same situation in which we learned the material.
State-dependent learning – there’ better retrieval when we are
in the same psychological state as we were when we learned the
material.
Primacy effect – we tend to better remember stimuli that are
presented early in a list.
Recency effect – we tend to better remember stimuli that are
presented later in a list.
Improving Memory
Retroactive interference – occurs when learning something
new impairs our ability to retrieve information that was
learned earlier.
Proactive interference – earlier learning impairs our ability
to encode information that we try to learn later.
Structures of LTM
Categories – network of associated memories that have
features in common with each other.
Prototypes – when members of the category is more average
or typical of the category.
Schemas – pattern of knowledge in long-term memory that
helps us organize information.
Cognitive Biases
Cognitive biases – errors in memory or judgment that are
caused by inappropriate use of cognitive processes.
Source monitoring – ability to accurately identify the source of
a memory
Sleeper effect – refers to attitude change that occurs over time when we
forget the source of information.
Confirmation bias – tendency to verify and confirm our
existing memories rather than to challenge and disconfirm
them.
Cognitive Biases
Functional fixedness – when schemas prevent us from seeing
and using information in new and nontraditional ways.
Misinformation effect – errors in memory that occur when new
but incorrect information influences existing accurate
memories.
Overconfidence – when we are certain that our memories and
judgments are accurate than we should be.
Flashbulb memory – vivid and emotional memory of an unusual event
that we believe we remember well.
Salience – when some stimuli grab our attention and make
them more likely to be remembered.
Cognitive Biases
Heuristic – an information process strategy that is useful in
many cases but may lead to errors when misapplied.
Representativeness heuristic – tendency to make judgments
according to how well the event matches our expectations.
Availability heuristic – is the idea that things that come to mid
easily are seen as more common.
Cognitive accessibility – is the idea that some memories are
more highly activated than others.
Counterfactual thinking – when we replay events such that they
turn out differently.