Transcript Encoding

Encoding
How do you encode the info you read in our text?
Getting the information in our
heads!!!!
Two ways to encode information
• Automatic Processing
• Effortful Processing
Automatic Processing
• Unconscious encoding of incidental information.
• You encode space, time and frequency without
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effort.
Things can become automatic with practice.
For example:
“You’re a jerk Bobby!”
“Where’s my coat?”
Going to your friends house…
Effortful Processing
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Encoding that requires attention and
conscious effort.
Rehearsal is the most common
effortful processing technique.
Through enough rehearsal, what was
effortful becomes automatic.
Things to remember about
Encoding
1. The next-In-Line effect: we seldom
remember what the person has just said
or done if we are next.
2. Information minutes before sleep
1. is seldom remembered;
2. in the hour before sleep, well remembered.
3. Taped info played while asleep?
registered by ears, but we do not
remember it.
Spacing Effect
• We encode
better when we
study or practice
in increments
over time.
• DO NOT
CRAM!!!!!
Take out a piece of paper and….
List the U.S. Presidents
The Presidents
Washington
J.Adams
Jefferson
Madison
Monroe
JQ Adams
Jackson
Van Buren
Harrison
Tyler
Polk
Taylor
Fillmore
Pierce
Buchanan
Lincoln
A.Johnson
Grant
Hayes
Garfield
Arthur
Cleveland
Harrison
Cleveland
McKinley
T.Roosevelt
Taft
Wilson
Harding
Coolidge
Hoover
FD.Roosevelt
Truman
Eisenhower
Kennedy
L.Johnson
Nixon
Ford
Carter
Reagan
Bush
Clinton
Bush Jr.
Obama
Serial Positioning Effect
• Our tendency to recall best the last and
first items in a list. (serial position curve)
Presidents
Recalled
If we graph an average person’s memory of the presidential
list- it would probably look something like this.
Serial Positioning Effect
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Primacy Effect:
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Tendency to remember words early in a list
Recency Effect:
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Tendency to remember last items on a list
Encoding exercise
Types of Encoding
• Semantic Encoding: the
encoding of meaning, like the
meaning of words
•Acoustic Encoding: the encoding
of sound, especially the sounds of
words.
•Visual Encoding: the encoding of
picture images.
Which type works best?
Self-Reference Effect
• An example of how
we encode meaning
very well.
• We remember things
when they relate to,
or describe us.
• Think of your 3 most
memorable memories.
• How many are of you?
Peg-word system
Encoding Strategies
Mnemonic Devices: Any learning technique
that aids memory
use imagery, semantics to remember…
Acronyms:
Mars, Venus, Earth, Mercury, Jupiter, Saturn, Uranus,
Neptune, Pluto.
"Mary
Very Easily Makes Jam Saturday
Unless No Plums."
….to examples of mnemonic devices.
Links
Mnemonic Devices
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Peg Word System
One- bun
Two- shoe
Three- tree
Four- on the floor….
• List: bologna, windex, razor blades,
butter…
• Weave a story matching each to a
number…
Chunking
 Organizing
items
into familiar,
manageable units.
 Often it will occur
automatically.
1-4-9-2-1-7-7-6-1-8-1-2-1-9-4-1
Do these numbers mean anything to you? Chunk- from Goonies
1492, 1776, 1812, 1941 how about now?
Chunking
1,3 and 5 make little sense to us. But when we chunk the
characters differently (2,4,6) they become easy to remember.
Key Word System…
Term
Broca’s Area
Key Word
Tom Brokaw
Parietal Lobe parent
Amygdala
Hippocampus
Mental Picture
News cast (talking)
parent touching your cheek
Armageddon good vs evil (aggression, fear)
????
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Loci (Location)
500 BC.- Simonides
 Imagine
location (house)
 Each item in list in specific location
 Example
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(Grocery List)
Coffee in microwave
Bread in toaster
Dog food in food bowl in kitchen
Vacuum bags on living room rug
Dust polish on dining room table
Peg, key word, chunking, loci (60 seconds)
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Ham
Pencil
turkey
pen
Check book
detergent
football
glasses
globe
Brother
Laundry
Map
Scrabble
Jeopardy
pizza