Memory: Living with Yesterday
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Transcript Memory: Living with Yesterday
Psych 101
Dr. Harvey
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Copyright © Allyn & Bacon 2007
Memory: Living with
Yesterday
This multimedia product and its contents are
protected under copyright law. The following are
prohibited by law:
• any public performance or display, including
transmission of any image over a network;
• preparation of any derivative work, including
extraction, in whole or in part, of any images;
• any rental, lease, or lending of the program.
“
Copyright © Allyn & Bacon 2007
Fundamental Memory
Processes
Encoding
Organizing and transforming incoming
information to be entered into memory
Storage
Retaining information in memory
Retrieval
Accessing information previously stored in memory
Rehearsal
The continued activation of information to retain it in
short-term memory
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Copyright © Allyn & Bacon 2007
Different Memory Stores
We have three different memory stores, or
sets of neurons that maintain information
Each memory store has a different…
Duration: the length of time information is
maintained
Capacity: the amount of information that is
maintained
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Copyright © Allyn & Bacon 2007
Different Memory Stores
Fundamental distinctions among
memory stores
Sensory
Memory
Short-Term
Memory
Long-Term
Memory
Rehearsal
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Sensory Memory
Very short memory store arising from the
temporary activation of perceptual areas of
the brain
Characteristics
Duration: Very short, typically less than 1 second
Capacity: Large
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Sensory Memory
Sperling’s partial
Z RAT
BS LD
QEKR
report technique: a
tone indicated which
row to report after the
stimuli disappeared
High tone = Top
Medium tone =
Middle
Low tone= Bottom
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Sensory Memory
Sperling’s partial report technique
Conclusions
Large-capacity memory store that fades very
quickly
Information must be accessed before it fades or it
is lost
Attention is necessary to move information from
SM to STM
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Short-Term Memory
Short-term memory store is the only memory
store whose contents you are aware of
Characteristics
Duration: Several seconds without rehearsal, typically
30 seconds with rehearsal
Capacity: Small, typically 5-9 items
Processes in STM
Chunking
Rehearsal
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19542487764
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Copyright © Allyn & Bacon 2007
1(954) 248-7764
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Copyright © Allyn & Bacon 2007
Working Memory (WM)
WM was proposed to address the limitations
of the original STM model
Three components of WM
Central executive
Articulatory loop
Visuospatial sketch pad (VSSP)
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Long-Term Memory
Long-term memory store containing the
accumulated knowledge base, gives
meaning
Characteristics
Duration: Hours to years
Capacity: Huge-possibly limitless
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Serial Position Effect
Recency
Effect
Percentage Recalled
Primacy
100 Effect
50
0
Early
Middle
Late
Serial Position
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Serial Position Effect
Based on what you now know about the different
memory stores, how would you explain…
The primacy effect?
The recency effect?
The poor recall for words in the middle of the list?
How would the results change if…
The words were presented at a very fast rate?
After hearing the list of words, you had to count
backward from 431 before writing down your
answers?
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Making Memories: Code
A code is a type of mental representation,
an internal “re-presentation” of a stimulus
or event
You can store information in a visual or
verbal code
vs.
“Coffee and a muffin”
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Making Memories: Code
Information stored as one type of code does
not need to match the original input
Visual stimuli can be coded verbally
Verbal stimuli can be coded visually
Information stored and accessed as visual
code will activate the visual processing areas
of the brain (occipital lobe)
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Consolidation
The process of forming a relatively
permanent memory trace in LTM may
take several years!
Patients who receive electroconvulsive
therapy experience disruption of memory
for recent events, even those that are no
longer in STM. Older memories are
unaffected.
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Reconsolidation
The simple act of recalling information
can change the information. These
changes are reconsolidated,
restabilized as a stored structure.
Different proteins undergo consolidation
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Depth of Processing
The success of learning new information
depends upon the depth at which it is
processed
Organization and integration is the key to
learning
Intentional learning
Incidental learning
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Flashbulb Memories
Highly emotional and detailed
memories of personal
experiences
Where were you on September 11,
2001?
Who were you with?
What were you doing?
How did you feel when you heard
the news?
Sugar pill vs. Noradrenaline blocker
experiment
Von Restorf effect
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Types of LTM
Long-Term Memory
Explicit Memory
Implicit Memory
Semantic
Memory
Episodic
Memory
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Implicit vs. Explicit Memories
Implicit memories
Cannot be voluntarily called to mind and verbalized
Include motor skills
Explicit memories
Can be voluntarily called to mind and verbalized
Consist of both factual knowledge (semantic) and
memory for personal experiences (episodic)
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Implicit Memories: Skills
Skills are sets of behaviors that can be
applied to a variety of stimuli within a
domain, such as riding a bike
Initially, skills rely on controlled
processing and given enough practice
shift to rely on automatic processing
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Biological Foundations of
Memory
Long-term potentiation (LTP) is the
strengthening of the connections between
the sending and receiving neurons that
underlies memory storage
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Copyright © Allyn & Bacon 2007
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Copyright © Allyn & Bacon 2007
Retrieval: More Than the Past
False memories
Loftus and colleagues (1978)
People watched a series of slides that showed
a red Datsun stopping at a stop sign and then
proceeding into an accident
Participants were asked
“Did another car pass the red Datsun while it was
stopped at the stop sign?”
OR
“Did another car pass the red Datsun while it was
stopped at the yield sign?”
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Copyright © Allyn & Bacon 2007
What Causes Forgetting?
Decay
Theory that memories fade over time because
relevant connections between neurons are lost
Interferences
Theory that the disruption of the ability to remember
one piece of information is caused by the presence of
other information
Retroactive: New information interferes with old
Proactive: Old information interferes with new
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Amnesia
Retrograde amnesia disrupts previous
memories
Infantile amnesia
Anterograde amnesia leaves already
consolidated memories intact but
prevents the learning of new facts
Patient H.M.
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The Repressed Memory
Debate
Are they real memories that are forced
out of consciousness and then later
emerge, as hypothesized by Freud, or
are they false memories?
Evidence is mixed
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Copyright © Allyn & Bacon 2007