Transcript Chapter 3

Public Speaking:
An Audience-Centered Approach – 7th edition
Chapter 3
Speaking Freely
and Ethically
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Steven A. Beebe & Susan J. Beebe
Copyright © Allyn & Bacon 2009
“…ethical
communication
enhances human
worth and dignity
by fostering
truthfulness,
fairness,
responsibility,
personal integrity,
and respect for
self and others.”
- NCA Credo for Communication Ethics
Copyright © Allyn & Bacon 2009
Ethics
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Values and moral
principles by which
we determine what
is right or wrong.
For public speaking, responsibly
balance right to free speech
with needs of audience.
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Speaking Freely
Have a Clear,
Responsible Goal
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Give listeners choices.
Do not keep your
agenda hidden from
your listeners.
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Speaking Ethically
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First Amendment guarantees free speech.
ACLU: helps protect
free speech.
Supreme Court: flag
burning protected
under free speech.
Patriot Act sparks controversy between
national security & free speech.
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Use sound Evidence and Reasoning
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Do not make false claims.
Do not substitute
emotions for logic.
Keep quality of
evidence high.
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Be Sensitive to & Tolerant of
Differences
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Be willing to listen
to opposing sides
(accommodation).
This shows
respect for others.
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Be Honest
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Offering false or misleading
information is unethical.
Give credit for ideas
and types of
information that
are not your own.
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Do Not Plagiarize
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Plagiarizing: presenting someone else’s
ideas or words as though they were
yours.
Plagiaphrasing: failure to give credit for
compelling phrases
taken from another
source.
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Do Your Own Work
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Think of an original
approach.
Avoid articles that
can be converted
into speeches.
Edit your own work.
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Acknowledge Your Sources
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Direct quotes, no matter how short.
Opinions or ideas
of others, even if
paraphrased.
Statistics.
Non-original visual materials
(graphs, pictures & tables).
Give oral and written citations.
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Listening Ethically
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Listeners share
responsibility for
ethical communication.
Ethical Listeners:
Communicate expectations
and feedback.
Are sensitive to and tolerant
of differences.
Critically evaluate the speaker.
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