Transcript memory

Introduction to Memory
• Stages of Memory
• Information Processing model
• Working memory/Short term
Memory
Memory is the basis of knowing your friends, your
neighbors, the English language, the national
anthem, and yourself.
Memory is any indication that learning has
persisted over time. It is our ability to store and
retrieve information.
If there was no memory every one would be a
stranger to you, every language foreign, every task
new, and even you yourself would be a stranger.
How does Memory fit in with what
we have already studied?
• Nurture—how can you learn from experiences
without being able to remember??
• Encoding memories in the brain
(Hippocampus-explicit, Cerebellum-implicit)
• Sensory stimuli transduced and compared to
what you already know
• Classical conditioning and extinction
• Thinking and heuristics (problem solving)
Stages of Memory
Keyboard
Disk
Monitor
(Encoding)
(Storage)
(Retrieval)
Sequential Process
Information Processing Model
Frank Wartenberg/ Picture Press/
Corbis
Bob Daemmrich/ The Image Works
Bob Daemmrich/ The Image Works
Atkinson-Schiffrin (1968) three-stage model of
memory includes a) sensory memory, b) short-term
memory and c) long-term memory.
Problems with the Model
1.
Some information skips the first two stages and
enters long-term memory automatically.
2. The model is linear and doesn’t account for all
memory stores (some people whose memories do
not seem to decay may have more memory stores
than others)
3. Some rare cases people have damage to STM and
LTM is not affected (how possible?)
4. The nature of short-term memory is more
complex---gives rise to “working memory” model
by Baddeley
Working Memory
Alan Baddeley (2002) proposes working memory to contain
auditory and visual processing areas controlled by central
executive through an episodic buffer.
AP info…
• What is the difference between the
“information processing model” (AtkinsonSchiffrin) and the “working memory”
(Baddeley)?
• Role of schemas and
attention
Encoding: Getting Info. in
 Types of processing
 Memory effects
 Ways we encode
 Mnemonic devices
Encoding: Getting Information In
How We Encode
1.
Some information (route to your school) is
automatically processed.
2.
However novel information (friend’s new cellphone number) requires attention and effort.
Automatic Processing
Enormous amount of information is processed
effortlessly (parallel processing) by us, like:
1.
2.
3.
Space: While reading a textbook you
automatically encode place of a picture on a
page.
Time: We unintentionally note the events that
take place in a day.
Frequency: You effortlessly keep track of things
that happened to you.
Effortful Processing
Novel information
committed to memory
requires effort, like
learning a concept from a
text. Such processing leads
to durable and accessible
memories.
Leads to LONG TERM
POTENTIATION (LTP)
Rehearsal
Effortful learning usually
requires rehearsal or
conscious repetition.
He also came up with
the “forgetting curve”
http://www.isbn3-540-21358-9.de
Ebbinghaus studied
rehearsal by using
nonsense syllables: TUV
YOF GEK XOZ
Hermann Ebbinghaus
(1850-1909)
Rehearsal
The more times the
nonsense syllables
were practiced on
Day 1,
the fewer
repetitions were
required to relearn
them on Day 2.
Memory Effects
1.
Next-in-line-Effect: that a person in a group has
diminished recall for the words of others who spoke
immediately before or after this person, because we are
concentrating on what we are going to say
2. Spacing Effect: We retain information better when our
rehearsal is distributed over time.
3. Serial Position Effect: When your recall is better for first
and last items, but poor for middle items on a list.
Spacing Effect
Distributed rehearsal (spacing effect) is better than
massed practice.
DON’T CRAM FOR TESTS
……
Serial Position Effect
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
TUV
ZOF
GEK
WAV
XOZ
TIK
FUT
WIB
SAR
POZ
REY
GIJ
Better recall
Poor recall
Better recall
Ways We Encode
1.
2.
3.
Encoding by meaning
Encoding by images (mnemonics)
Encoding by organization
Read the directions on your page to yourself
No peeking
Encoding “Meaning”
--Semantic encoding is a specific type of encoding
in which the meaning of something (a word,
phrase, picture, event, whatever) is encoded
as opposed to the sound or vision of it.
--We have better recall for things that we
semantically encode and make meaningful to
ourselves (“self-reference effect”)
Results
So, how did you do on the recall of the 20 phrases?
Encoding Imagery
• Visual images easily encode
• Especially extremely positive or
negative images
• Do you remember
why???
Mnemonics
Imagery is at the heart of many memory aids.
Mnemonic techniques that use vivid imagery in
aiding memory.
1. Method of Loci
2. Link Method
1. Method of Loci (Location
method)
--this method involves matching items to be
memorized with a well known location
--Essentially, you would imagine yourself walking
through a very familiar area (the road to the store,
the various rooms of your house, etc) and place the
items to be remembered in each location
--The strength of this method is that our brains are
better organized to store locations than random facts
1. Method of Loci (Location method)
Using the method of loci,
remember these words
Cap
Rubber band
Mouse
Soap
Fan
Flag
Towel
2. Link Method
Involves forming a mental image of items to be
remembered in a way that links them together.
•
•
•
•
•
•
6 Red Apples
Large Loaf of Bread
Carton of Milk
Bar of Foamy Soap
Pair of Yellow Socks
Packet of Chocolate Biscuits
1st Link: Apples smashed on a shopping cart/trolley
2nd Link: Apples raining down on a large loaf of bread
3rd Link: Giant milk carton kicking a loaf of bread
4th Link: Milk pouring out of a carton turns into white foamy soap!
5th Link: Soap Man puts on his fuzzy yellow socks
6th Link: I'm putting chocolate biscuits in my socks
Organizing Information for Encoding
Complex information broken down into broad
concepts and further subdivided into categories and
subcategories.
1. Chunking
2. Hierarchy
Chunking
Organizing items into familiar, manageable unit.
Try to remember the number below.
1-7-7-6-1-4-9-2-1-8-1-2-1-9-4-1
If you are well versed with American history,
chunk the number and see if you can recall it
easier. 1776 1492 1812 1941.
Chunking
Acronyms are another way to chunk information
and remember it.
HOMES = Huron, Ontario, Michigan, Erie, Superior
PEMDAS = Parentheses, Exponent, Multiply, Divide, Add, Subtract
ROY G. BIV = Red, Orange, Yellow, Green, Blue, Indigo, Violet
Hierarchy
Complex information broken down into broad
concepts and further subdivided into categories and
subcategories.
Encoding Summarized in a Hierarchy
AP info…
• What types of mnemonic devices work for
you?
• Effortful vs automatic processing
• Who remembered more???
Storage: Retaining Information
• Sensory memory
• Echoic
• Iconic
• Haptic
• Working Memory (Short Term)
• Long term memory
• LTP
• Retrospective Memory
• Explicit memories
• Implicit memories
• Prospective Memory
• Amnesia
Take out a piece of paper and name
as many presidents as you can
Storage: Retaining Information
At the heart of memory is storage. Three stores
of memory are shown below:
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
Sensory Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
Types of Sensory Memory
• Echoic memories are memory of brief auditory
stimuli
• Iconic memories are memory of brief visual stimuli
• Haptic memories are memory for tactile sense of
touch
• Typically, echoic memories are stored for slightly
longer periods of time than iconic memories (visual
memories)
• All are sensory memories, not types of long-term
memory, and thus are very temporary and fade
quickly
Sensory Memories
Duration of sensory memory differs for different
senses.
Iconic
0.5 sec. long
Echoic
3-4 sec. long
Haptic
< 1 sec. long
Working Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
Listen to these numbers
When I say “recall”, write
them down on your paper
Working Memory
Working memory, a new name for short-term
memory, has limited capacity (7±2) and short
duration (20 seconds).
MUTGIKTLRSYP
You should be able to
recall 7±2 letters.
MUTGIKTLRSYP
Chunking
Capacity of working memory may be increased
by “Chunking.”
F-B-I-T-W-A-C-I-A-I-B-M
FBI TWA CIA
4 chunks
IBM
Working Memory Duration
Long-Term Memory
Sensory
Memory
Working
Memory
Long-term
Memory
Encoding
Events
Encoding
Retrieval
Retrieval
Long-Term Memory
Unlimited capacity store. Estimates on capacity are
similar to 2.5 petabytes (million gigabytes). If your brain
worked like a digital recorder, you could hold 3 million
hours of TV shows
R.J. Erwin/ Photo Researchers
The Clark’s nutcracker can locate 6,000 caches of
buried pine seeds during winter and spring.
Memory Feats
Synaptic Changes
Long-Term Potentiation (LTP) refers to synaptic
enhancement after learning (lynch, 2002). Increase in
neurotransmitter release or receptors on the receiving
neuron indicates strengthening of synapses.
They learn to fire
the action potential
more efficiently
(potentiation)
Stress Hormones & Memory
Heightened emotions (stress related or otherwise)
make for stronger memories. Continued stress can
disrupt memory. Cortisol is the stress hormone.
Scott Barbour/ Getty Images
Flashbulb Memory
An unique and highly emotional moment can give
rise to clear, strong, and persistent memory called
flashbulb memory. Though this memory is not free
from errors.
Where were you when this happened?
Storing Retrospective Memories
Explicit Memory refers to facts and experiences that one
can consciously know and declare. Implicit memory
involves learning an action, and the individual does not
know or declare what she knows.
Explicit Memory
Refers to memories that you can explain how
you know them, or declare. Facts, experiences,
life events. They are processed in the
hippocampus
Implicit Memory
These memories are procedural and allow you
to do something or carry out some task.
They are processed using the cerebellum
(they involvement movement and coordination)
Prospective memory
• The ability to remember to do something in
the future
– For example; remembering to take medicine at
night before going to bed,
• At least half of everyday forgetting is due to
prospective memory failures
• “Remembering to remember”, often
triggered by a cue. Pass a mailbox and
remember you need to mail something
Two types of Amnesia
After losing his hippocampus in surgery, a man
remembers everything before the operation but cannot
make new memories. We call this anterograde amnesia
However, if the damage occurred somewhere in the
cerebral cortex, he may not be able to access old
memories which were formed before the accident due
to retrograde amnesia
AP info…
• Role of cortisol in memory formation
– Mood-congruent memories
•
•
•
•
Episodic vs procedural memory
Eidetic memory…Dr. Reid (photographic)
Superior Autobiographical Memory
Types of sensory memory (iconic, echoic,
haptic)
• Role of the hippocampus and the cerebellum
• Explicit memories you can explain,
Implicit memories need to be primed
Retrieval: Getting Info Out
 Measures of Memory
 Recognition
 Recall
 Relearning
 Cues
 Context
 “Stroop” Effect
 Mood
Measures of Memory
In recognition the person has to identify an item
amongst others e.g., a multiple-choice test requires
recognition.
1. Name the capital of France
a.
b.
c.
d.
Brussels
Rome
London
Paris
Measures of Memory
In recall the person must retrieve information using
effort, e.g., a fill-in-the blank test requires recall.
1. The capital of France is ______.
Measures of Memory
In relearning the individual shows how much time
(or effort) is saved when learning material a second
time.
List
Jet
Dagger
Tree
Kite
…
Silk
Frog
Ring
It took 10 trials
to learn this list
List
1 day later
Jet
Dagger
Tree
Kite
…
Silk
Frog
Ring
Saving
It took 5 trials
to learn the list
Relearning
Trials
X 100
Relearning
Trials
Original
Trials
10
5
10
50%
X 100
Retrieval Cues
Memories are held in storage by a web of
associations. These associations are like anchors that
help retrieve memory.
water
smell
fire
smoke
Fire Truck
heat
hose
truck
red
Try these remote associations…
Priming
To retrieve a specific memory from the web of
associations, you first need to activate one of the
strands that lead to it, a process called priming.
Context Effects
Scuba divers recalled more words underwater if they
learned the list underwater, and recalled more words
on land if they learned the list on land (Godden &
Baddeley, 1975).
Fred McConnaughey/ Photo Researchers
Read the words below as fast as you can.
Name the COLOR in which the words below
are PRINTED as fast as you can.
The Stroop Effect
• When we look at a word, we automatically
recall information about that word's
meaning.
• When asked to name the colors of the print
in which the words appeared, the meanings
of those words interfered with our task, and
you found yourself having difficulty
completing the task.
• This is a good example of the capacity of
your “working memory”. Similar to when
you used your fingers to count the number
of words in the sentence
Déja Vu
Déja Vu means “"I've experienced this before.” Cues
from the current situation may unconsciously
trigger retrieval of an earlier similar experience.
© The New Yorker Collection, 1990. Leo Cullum from
cartoonbank.com. All Rights Reserved
Moods and Memories
Tendency to recall experiences that are consistent
with one’s current mood. Emotions, or moods serve
as retrieval cues. “Mood congruent memories”
Jorgen Schytte/ Still Pictures
AP info…
•
•
•
•
•
Recall vs recognition vs relearning
Priming (James) – perception unit
Stroop Effect – perception unit
Context effects
Mood congruent
memories
Forgetting
 Forgetting
 Failure
 Storage Decay
 Interference
 Motivated
 False Memories
 Misinformation Effect
 Memory Construction
 Source Amnesia
Forgetting
Inability to retrieve information, due to
poor:
-encoding
-storage or
-retrieval.
Encoding Failure
We cannot remember what we did not
encode.
Which penny is real?
Retrieval Failure
Although the information is retained in the
memory store it cannot be accessed.
Tip-of-the-tongue (TOT) is a retrieval failure
phenomenon. Given a cue (What makes the blood cells
red?) the subject says the word begins with an H
(hemoglobin). Priming can help overcome this…
Storage Decay
Poor durability of stored memories leads to their decay.
Ebbinghaus showed this with his forgetting curve.
Interference
Learning some info. may disrupt retrieval of other info.
Proactive (can’t get the new info.) and
Retroactive (can’t get the old info.)
Retroactive Interference
Sleeping helps avoid retroactive interference thus
leading to better recall.
Motivated Forgetting
Motivated Forgetting: People
unknowingly revise their
memories.
Culver Pictures
Repression: Defense
mechanism that banishes
anxiety-arousing thoughts,
feelings, and memories from
consciousness. Freud believed
this was at the heart of all
defense mechanisms
Sigmund Freud
Why do we forget?
Forgetting can occur at
any memory stage; we
filter, alter, or lose much
information during
these stages.
False Memories
While tapping our memories, we filter or fill in missing
pieces of information to make our recall more coherent.
Misinformation Effect: Incorporating misleading
information into one's memory of an event. Leads to
memory construction
False Memory Syndrome
A condition in which a person’s identity and relationships
center around a false but strongly believed memory of
traumatic experience sometimes induced by well-meaning
therapists.
Misinformation and Imagination Effects
Eyewitnesses reconstruct memories when questioned
about the event.
Depiction of the actual accident.
• Group A: How fast were the cars going when
they hit each other?
84
• Group B: How fast were the cars speeding
when they smashed into each other?
85
Memory Construction
A week later they were asked; Was there any
broken glass? Group B (smashed into) reported
more broken glass than Group A (hit).
Broken Glass? (%)
50
40
32
30
20
14
10
0
Group A (hit)
Group B (Smashed into)
Verb
Constructed Memories
Loftus’ research in eyewitness testimony has shown
that if false memories are implanted in individuals,
they construct (fabricate) their memories. Your
brain will create a story to fill in the gaps.
Don Shrubshell
Source Amnesia
Source Amnesia: Attributing an event
to the wrong source we have
experienced, heard, read, or imagined
(misattribution).
Accuracy of Memories
Improving Memory
1.
Study repeatedly to boost recall long-term
recall.
2. Spend more time rehearsing or actively
thinking about the material.
3. Make material personally meaningful.
4. Use mnemonic devices:



associate with peg words — something already
stored
make up story
chunk — acronyms
Improving Memory
5.
Activate retrieval cues — mentally recreate
situation and mood.
6. Recall events while they are fresh — before you
encounter misinformation.
7. Minimize interference:
1.
2.
© LWA-Dann Tardiff/ Corbis
Test your own knowledge
Rehearse and determine what you do not yet
know
AP info…
• “retro”-we can’t get to the old stuff (both
interference and amnesia)
• Serial position effect
• Tip of the tongue phenomenon
• Ebbinghaus’ forgetting curve
• Motivated forgetting—Freud
• Loftus and eyewitness
– Influence of framing