Transcript The #1 source of nutrition and probiotics in North America

“The #1 source of nutrition and probiotics in North America”
Tempo Probiotics Bar
Business Plan Proposal
Michelle Smarsh | Susie Chang | Elizabeth Huang | Tanner Johnston
Tempo Probiotics Bar
Premium priced bar


Retail for $3.50 per bar
Contains no milk products
Helps digestive health
First-mover



2
Why Probiotics?

Live bacteria culture that helps maintain
healthy digestive system

Health benefits include:



3
Lowering risk of colon cancer
Lowering blood pressure & cholesterol
Improving immune system
Objectives
In


To be sold in organic supermarkets across Canada.
In


4
2 years
5 years
To be known in North America as the on-the-go,
tasty, probiotics snack.
Organizational Structure
Board of
Directors
Operations
Manager
Manufacturing
Employees
5
General
Manager
R&D
Consultant
HR
Manager
Marketing
Manager
Target Market
Young Urban
Professionals
“Yuppies”
6
Baby
Boomers
Target Market
Yuppies
• Age 20-30s
• Urban
• Professional
• Quality items
• Less price
sensitive
7
Baby Boomers
• Age 40-60s
• Suburban
• Near
retirement
• Empty nests
• More sensitive
to price
Location
Today
• Local fitness
centres in
Vancouver
• Small
independent
health food
stores
8
Future
• Lululemon
• MEC
• Running
Room
• Whole
Foods
Market
• GNC
• Costco
Competitors
Direct
Indirect
9
• Pop Culture
Probiotics
• Activia Yogurt
• Attune
• Renew Life
Promotional Strategy
10
Social
Media
Events
In-store
Promotions
Print
Media
Financial Projections
Year
1
Net
Income
Cash
Flows
NPV
IRR
11
($ thousands)
2
3
4
-$173
-$55
$159
$619
$1,204
-$109
-$157
-$26
$447
$1,259
(25% required rate)
$1,319
54%
5
Proposal


$100,000 for a 10% stake in the company
Investment will help grow Tempo Probiotics Bar
into a national product
12
Questions?
13