Transcript Latest results from Tracking Nutrition Trends VII (2008) survey First

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Lecture 2a 14 Jan 2013
Nutrition concerns including nutritional health and
food consumption trends in Canada
About The Canadian Council of Food and
Nutrition
Tracking Nutrition Trends (TNT) - 1989-2009- produced by The
Canadian Council of Food and Nutrition (CCFN)
The Canadian Council of Food and Nutrition (CCFN) is a national, nonprofit organization established in 2004 through the union of the mandates
of the National Institute of Nutrition and the Canadian Food Information
Council. The vision of CCFN is to be the multi-sectoral trusted voice for
science and evidence-based food and nutrition policy and information in
Canada.
To successfully achieve its vision, CCFN acts as a catalyst in advancing
the nutritional health and well-being of all Canadians by:
•Championing evidence-based solutions to key nutrition issues affecting
the nutritional health of Canadians;
•Advocating for evidence-based nutrition policy in Canada; and
•Promoting public understanding of food and nutrition issues.
For more information, visit www.ccfn.ca.
About Tracking Nutrition Trends (TNT)
Surveys
The Tracking Nutrition Trends (TNT) survey series
was initiated in 1989 to investigate adult Canadians’
self-reported knowledge, attitudes and behaviour with
respect to food and nutrition issues. Each wave of the
series has built on the previous findings by tracking
trends and developing a benchmark on emerging
issues.
A brief summary of the 20 year report
The first trend is the rise in Internet access that has occurred. The TNT tracking
clearly shows that the Internet rose from a minor information source in the late
1990s to a major source of information. It is now one of the most important
sources of information and, significantly, one that is considered credible by many
Canadians. The information role of the Internet is, of course, only one of the
implications of this technology; it also has empowered people to join social
communities and develop their own content. To date the implications of this
change are unclear.
The second trend is that the information landscape around food and nutrition is
constantly changing. This is well illustrated by the trans fat issue which rose
quickly on the public agenda in the early years of the decade and then reached a
plateau in the past few years. From 1997 to 2001, concern with trans fat in food
rose from 40 to 59 per cent (very or somewhat concerned). In 2008, trans fat was
just as much of a concern to Canadians as fat in general. As a result of this rising
concern, the proportion of Canadians who indicated choosing food based on the
amount of trans fat rose from 41 per cent (often or sometimes) in 2001 to 68 per
cent in 2006, where it remained in 2008.
How Canadians perceive themselves
Over the past four iterations of the TNT survey, more and more Canadians have
indicated that their eating habits are excellent or very good. Now just over half (51% in
2008) feel this way. Although this is a self-rating, it corresponds very well with key
nutrition-related behaviours. For example, 76 per cent of those who rated their health as
excellent or very good in 2008 said they eat breakfast every day compared with 37 per
cent of those who rated their health as poor. Because eating regular meals is a factor in
overall health, it is clear that people who report eating poorly are facing challenges in
acting on basic nutrition advice.
Certainly not all Canadians are knowledgeable about food and nutrition. In 2008, the
TNT survey found that 38 per cent consider themselves to be very knowledgeable,
which was up significantly from 2006 (26%) but only up marginally compared with
1997 (33%) when the question was first asked .
It is interesting that while Canadians’ stock of food and nutrition information has no
doubt increased, there has been almost no movement in terms of knowledge of some
relatively basic facts of nutrition since 1989. For example, 74 per cent of Canadians in
1989 knew that some types of dietary fibre can help reduce cholesterol in one’s blood,
which is the same level as in 2008.
MORE SPECIFICS
-rise in internet use for nutrition information
-still little attention being paid to trans fats- do not
really understand trans fats
MORE SPECIFICS continued
-little change in self rated health, self rated eating habits or self rated
knowledge about nutrition (all still less than 50 %)
-grasp of key nutrition facts (1989-2009) remains unchanged
-key nutrition facts are:
1) high fibre diet may help prevent colon cancer (about 80 %)
2) reducing fat in the diet can lower blood cholesterol (about 80 %)
3) some types of fibre help reduce blood cholesterol (about 75 %)
4) fewer could name all four food groups or at least one food group
5) all of above 3 plus understanding of glycemic index and omega 3's in
health showed a small drop (2006 to 2008)
-desire to maintain good health has dropped as has making
improvements to eating habits and the importance of good nutrition
MORE SPECIFICS continued
-convenience of foods has become more important
over the years
-percentage of people always reading food labels has
remained fairly low and constant
-yet concern about dietary fat, cholesterol, fibre, salt,
sugar, vitamins, caffeine and fibre has increased
-a small percentage increase in persons are selecting
foods based on fat, cholesterol, fibre, salt, sugar,
saturated and trans fat.
BOTTOM LINE
NOT ALL CANADIANS ARE
WALKING THE TALK. THEY
KNOW WHAT HAS TO BE DONE
BUT CANNOT BRING
CONSISTENTLY THEMSELVES
TO DO IT. CANADIANS AS A
POPULATION JUST DO NOT GET
IT.
Latest results from Tracking Nutrition
Trends VII (2008) survey
Although eight out of 10 Canadians
consider themselves very, or at least
somewhat, knowledgeable about
nutrition, the TNT VII reveals some
interesting facts demonstrating
that we aren’t as nutrition savvy as we
think we are.
Here’s a closer look:
Latest results from Tracking Nutrition
Trends VII (2008) survey
First the bad news …
• Nearly one quarter of those surveyed consider their health (25 per
cent) and eating habits (26 per cent) to be poor or fair.
• Most Canadians (77 per cent) eat while engaged in another activity
(e.g. watching TV, driving, checking e-mails) at least once a day.
Eating while distracted leads to overeating by making you less
focused on hunger signals and the amount of food you've eaten.
• Less than two thirds of Canadians eat breakfast (58 per cent) or
lunch (62 per cent) daily,
Skipping lunch or breakfast can reduce memory and concentration,
and sabotage efforts to stay slim. Eating breakfast also kick-starts
your metabolism and prevents you from over eating later in the day.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Canadians eat out regularly, with 10 to 15
per cent eating out two or more times per
week.
• Less than one quarter (22 per cent) of
Canadians look for nutrition information
while eating out.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Most Canadians (75 per cent) are keenly aware
that omega-3 fatty acids (found in oily fish,
flaxseed, walnuts and canola oil) are essential to a
healthy diet, but we continue tobe confused when it
comes to types of fat. Four in 10 Canadians
mistakenly believe that non-hydrogenated (or soft)
margarine contains less fat than butter (it doesn’t!),
and another 21 per cent don't know. Thirteen per
cent believe that hard, stick margarine is better for
you than soft margarine and one-third of Canadians
don't have a clue.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Most of us know that reducing fat in the diet can
lower cholesterol in the blood. But nearly twothirds (63 per cent) of Canadians think that the
amount of cholesterol you eat is a major factor
affecting blood cholesterol. The truth is cholesterol
in foods has little or no impact on most people's
cholesterol levels. It's your intake of saturated and
trans fats that matters most - both types raise LDL or
“bad” cholesterol.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Canadians are largely unaware of the adverse
effects of trans fatty acids. This is surprising given
the general trend to avoid trans fats.
Less than one third (32 per cent) of Canadians know
that trans fatty acids have the same effect as
saturated fats. One quarter (24 per cent) of
Canadians believe that trans fats do not have the
same effect as saturated fat, and another one quarter
(27 per cent) of Canadians simply do not know.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Despite the overwhelming scientific
evidence of the importance of a daily vitamin
D supplement for Canadians, only 20 per cent
report taking a single vitamin or mineral
supplement and four in 10 Canadians take a
multivitamin supplement.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Only 57 per cent of people regularly read food labels to
seek out ingredient information, nutrient content and
“best before” dates.
• Although 82 per cent of Canadians believe dietitians are
the most credible source of nutrition information, most of
us are getting nutrition information from more accessible
sources like product labels (68 per cent), the Internet (51 per
cent), magazines, newspapers and books (46 per cent), and
friends and relatives (41 per cent).
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Canadians seem to have a short-term view of the
impact of food on overall health – only 66 per cent
said that “living longer” influences their food
choices. For the majority of Canadians, maintaining
good health (87 per cent), gaining energy or stamina
(74 per cent), and weight management and body
image (68 per cent) are factors that influence the
food choices they make.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• When it comes to food safety, only 32 per cent of
Canadians are concerned about food handling,
preparation or storage, and only 24 per cent are concerned
about food additives or pesticides (17 per cent).
• Most of us aren't very concerned whether a food is
organically grown, contains probiotics, has a low glycemic
index, or is produced using biotechnology. Close to
one-third of Canadians are not aware or don't car re about
these factors.
• Only 10 per cent say they're concerned about where their
food comes from (e.g. country of origin).
Latest results from Tracking Nutrition
Trends VII (2008) survey
AND THE CONSEQUENCES OF THE BAD NEWS ARE:
http://www.diabetes.ca/documents/getinvolved/FINAL_Econo
mic_Report.pdf
Latest results from Tracking Nutrition
Trends VII (2008) survey
But the good news is…
• Half of us consider nutrition "very important"
when deciding what to eat.
• The top five nutrient factors that sway our food
decisions are: low in trans fat, made whole grains,
low in sugar, low in sodium and contains omega-3
fats.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Ninety-five per cent of Canadians who use food
labels are able to find the information they need
and use it to determine the nutrient and calorie
contents of foods, to make comparisons among
foods and to determine if the food contains a
specific ingredient.
• We understand that some types of fibre can lower
blood cholesterol and that a high fibre
diet may help prevent colon cancer.
Latest results from Tracking Nutrition
Trends VII (2008) survey
• Canadians like to snack – an important way to keep
blood sugar levels in check and prevent over-eating at the
next meal. Sixty-seven per cent of Canadians report eating
one or two snacks every day.
• Six out of 10 Canadians say they've made an effort in the
past year to adopt a healthier diet. The top five
improvements were eating more vegetables, more fibre
and whole grains, less fat, less sugar and fewer calories.
• Canadians who never eat out (breakfast, lunch or dinner)
rate both their eating habits and their health higher than
those who do eat out.
Latest results from Tracking Nutrition
Trends VII (2008) survey
TNT VII Methodology
The online sample for TNT VII was a random sample
drawn from the TNS Canadian Facts proprietary
consumer panel. The TNS panel is a community of
interactive respondents that currently numbers more than
95,000 Canadians having a cross-section of
sociodemographic characteristics. The sample was drawn
to be representative of the Canadian population 18 years
of age and older based on age, within gender and region
(based on the 2006 Canadian Census).
Latest results from Tracking Nutrition
Trends VII (2008) survey
TNT VII Methodology
In total, 9,012 invitations were sent and 2,003
surveys were completed, for a completion
rate of 22 per cent. TNS Canadian Facts
conducted all fieldwork, data processing and
analysis in-house. The survey instrument was
developed in consultation with CCFN and its
advisory panel and was designed to build on
and expand previous efforts.
2008 Our Health –Cape Breton District
Health Authority
http://www.cbdha.nshealth.ca/IC2/intranet/in
cludes/secure_file.cfm?ID=75&menuID=3
Fruits and Vegetables Consumption
Females were more likely than males
to consume the recommended daily servings
of fruit and vegetables.
2008 Our Health –Cape Breton District
Health Authority
http://www.cbdha.nshealth.ca/IC2/intranet/in
cludes/secure_file.cfm?ID=75&menuID=3
Diabetes Rates Cape Breton
Males
12%
Females
9%
BMI
Overweight
Obese
Canada
6%
5%
NS
8%
6%
Cape Breton Canada NS
61.3%
48.5% 55.2%
21.4%
16.0% 20.1%