Transcript General Sessions 1-3

Relay For Life
Nationwide Leadership Summit 2012
@RelayForLife | #RFLsummit2012
Brian Marlow and Ron Scirocco
Nationwide Relay Advisory Team Co-Chairs
Marty Coelho
National Managing Director, Marketing & Communications
American Cancer Society Relay For Life
How do we lead Relay?
What are Relay’s
Leadership Principles?
Our Truth
We are not here to manage Relays.
We are here to lead the movement to
end cancer.
What are Relay’s
Leadership Principles?
Our Vision
To provide every community that wants a
Relay – a Relay,
and
in each of those communities reach every
person impacted by cancer.
What are Relay’s
Leadership Principles?
Our Approach
Think Annual
Think Long Term
Think Big!
What are Relay’s
Leadership Principles?
Utilize Best Practices
A good idea
Was identified as a best practice
Which was subsequently turned into a policy
Then operationalized as a strategy
And then trained as a mandatory check list…
What are Relay’s
Leadership Principles?
Value the Volunteer / Staff Partnership
“You couldn’t tell who the volunteers were or
who the staff were, and you know what?
It didn’t matter.”
What are Relay’s
Leadership Principles?
Empower Everyone
“Never tell people how to do things. Tell them
what to do and they will surprise you with their
ingenuity.”
What are Relay’s
Leadership Principles?
Build Relationships
“People are motivated by people first, causes
second.”
What are Relay’s
Leadership Principles?
Follow the 5Ds
Leadership Development
Team Development
Survivor & Caregiver Development
Fundraising Development
Event Development
What are Relay’s
Leadership Principles?
Tenets of Fundraising
•
Every contribution matters
•
Don’t predetermine what someone will give
•
Anyone can be a great fundraiser
•
Have individuals, teams, events own their goals
So we have a decision
to make…
“Do we lead our Relays as a
movement to end cancer or do we
manage our Relays as events, with
checklists in hand, hoping we
don’t fail?”
Udie Soko
Zambian Cancer Society
Brian Marlow and Ron Scirocco
Nationwide Relay Advisory Team Co-Chairs
Next up:
• Breakout info is on the back of your nametags
• People in blue shirts are here to help!
• See you back here (same seats) at 11:45
Enjoy your lunch!
Brian Marlow
Nationwide Relay Advisory Team Co-Chair
John R. Seffrin, Ph.D.
Chief Executive Officer, American Cancer Society
Dreaming Big … Accomplishing Much
How the American Cancer Society is Saving More Lives
John R. Seffrin, PhD, Chief Executive Officer, American Cancer Society
The American Cancer Society …
Yesterday
May 22, 1913
American Society
for the Control of
Cancer formed
“The particular objects for which the corporation is to be formed are as
follows: To collect, collate and disseminate information concerning the
symptoms, diagnosis, treatment and prevention of cancer; to investigate the
conditions under which cancer is found; and to compile statistics in regard
thereto.”
-- Mission statement, from certificate of incorporation, 1922
The American Cancer Society …
Today
Insert Text Here
•
Largest voluntary health
organization dedicated to fighting
cancer
•
Working in more than 6,000
communities around the world to
save lives by helping people stay
well, get well, find cures, and fight
back
•
Volunteer grassroots army of more
than 3 million; staff of 6,000
nationwide
•
Available 24 hours a day, 365 days
a year with information and
support at 1-800-227-2345 and
cancer.org
A History of Dreaming Big
Insert Text Here
2012: Relay For Life is a worldwide
phenomenon, with more than 6,000
events worldwide – even in the virtual
world “Second Life.”
1985: Dr. Gordy Klatt runs for 24
hours in Tacoma, WA, to raise
money for the American Cancer
Society – beginning what would
become Relay For Life.
A History of Dreaming Big
Bark For Life and other
“For Life” events are held
nationwide.
Relay has climbed to the highest
peaks – with events on Mt.
Everest and Mt. Kilimanjaro.
A History of Dreaming Big
3.0
2.0
Tomorrow
1.0
Now
Then
Door-to-door,
local cancer
charity, local
services
Highly visible
cancer control
enterprise and
change agency
Global
institution
leading the
movement to
bring cancer
under control in
21st century
Cancer in the US, 1990-2008
Survival Rising, Mortality Decreasing
Number of Cancer Deaths Averted
From 1991 to 2008 in Men and from 1992 to
2008 in Women
Total: More than
1 million
cancer deaths
averted
Transformation Initiatives
▪ Sharing the Change Story
▪ Change Champions
▪ CEO initiative
▪ Research 3.0
▪ Leadership, Governance, and
Accountability
▪ Operational Excellence
▪ Enterprise Reputation and Stewardship
▪ Talent-Rich Environment Focused on Results
▪ Marketing Excellence
▪ Global 3.0
▪ Cancer Control 3.0
What is the Quickest Way to
More Birthdays?
A.
Prevent preventable cancers.
B.
Treat those that are treatable
and curable.
C.
Fix the fixable within health
care systems.
D.
Provide state-of-the-art care
and palliation to those that
are not preventable or
curable.
What It Will Take
Resources
Collaboration
Policy Change
Celebration On The Hill, 2002
Products/Tools That Will Help Us
Get There
• Human genome mapped
• Framework Convention
on Tobacco Control
• Platforms
 ACS CAN
 C-Change
• Advocates
• Vaccines
• Best buys
• Targeted therapies
Our 100th American Cancer Society
Birthday
Guiding Principles
•Be a “purpose-driven
celebration.”
•Celebrate the past and
embrace the future.
•Leverage the birthdays brand
campaign.
•Embody the spirit of
transformation.
•Be replicable at a community
level and provide opportunity
for engagement.
Our 100th American Cancer Society
Birthday
Desired Outcomes
• Position the American Cancer
Society as the premier
organization that will solve
the cancer epidemic in the
next century.
• Increase knowledge of our
accomplishments and
contributions.
• Celebrate, validate, and
re-energize volunteers,
staff and partners.
• Raise funds.
Ron Scirocco
Nationwide Relay Advisory Team Co-Chair
Dream Big Activity
When did you dream big and it really
paid off for your events?
What is a big dream you have for your
Division that you would like to see
implemented?
Brian Marlow
Nationwide Relay Advisory Team Co-Chair
AnnMarie Morse
New England Division
Melissa Park
Nationwide Collegiate Advisory Team
In the next six months
ACS CAN will:
• Conduct the largest ever election program –
Cancer Votes - to make cancer a priority
issue for candidates all across the country
• Defend cancer research from potentially
devastating cuts scheduled to take place in
January 2013
• Launch a new campaign to improve quality
of life for cancer patients and survivors
Reuel Johnson
Nationwide Vice President, Relay For Life
Amanda Power
Queensland, Australia
Bob Summers – Florida Division
Lesa Foster – High Plains Division
Hope given or hope received,
both illuminate the darkness
Brian Marlow and Ron Scirocco
Nationwide Relay Advisory Team Co-Chairs
Hope Big Activity
What is a way you have
demonstrated the Hope Big ideal
that could be built upon?
What’s something new you would
like to see implemented?