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4
Organizing Information
Web 2.0:
Concepts and
Applications
Overview
Information once stored physically now is becoming
available digitally
Tagging is the process of assigning short, descriptive
labels to digital information
– Tag
– Collaborative process
– Many online services and Web applications support tagging
Social bookmarking is the process by which users
post the URLs of their favorite Web sites online
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Overview
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Organizing Digital Information
Two popular approaches to organizing digital
information
– Hierarchical organization
• Dmoz
– Nonhierarchical organization
• Delicious
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Organizing Digital Information
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Organizing Digital Information
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Organizing Digital Information
Storing files in folders on your personal
computer uses hierarchical organization
Adding tags to your pictures uses
nonhierarchical organization
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Organizing Digital Information
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Tagging Information on the Web
On the Web, you can tag items such as:
– E-mail messages
– Items in your news reader
– Blog posts
– Photographs
– Articles or content of interest
You can associate a single item with multiple
different tags
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Tagging Information on the Web
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Tagging Information on the Web
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Tagging as a Means of Collective
Organization
Tagging can create associations between
pictures, documents, or other digital
information
– Tags should be descriptive
Taxonomy is a methodical, scientific way of
unambiguously classifying information
Folksonomy describes the collective result of
different people individually applying tags to
the same online content
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Tagging as a Means of Collective
Organization
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Using Tagged Data
Tagged data enables
the capability of
recommending products
to potential customers
Collaborative filtering is
a method whereby
predictions are made
about one user’s
interests by collecting
and analyzing data from
many users
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Sharing and Tagging Photos
on Flickr
Flickr is a popular Web site for uploading,
sharing, and organizing digital pictures and
videos
– You must first create an account in order to use
the service
Your collection of pictures on Flickr is called a
photostream
– Recently uploaded pictures are displayed first
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Sharing and Tagging Photos
on Flickr
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Sharing and Tagging Photos
on Flickr
Clicking on a photo displays that photo’s page
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Sharing and Tagging Photos
on Flickr
After uploading your
photos, you can
organize them into sets
based on the location or
event
You also can view all of
your assigned tags as a
tag cloud
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Sharing and Tagging Photos
on Flickr
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Adding a Flickr Badge
to your Blog
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Syndicating Your Photos
Using RSS
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Setting Creative Commons
Licenses
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Adding Geotags
A geotag contains the
latitude and longitude
coordinates of where a
photo was taken in
order to plot it on a map
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Social Bookmarking
with Delicious
Web browsers use different terminology to
refer to the collection of favorite Web sites
– Favorites
– Bookmarks
You can organize your favorites and
bookmarks into folders
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Social Bookmarking
with Delicious
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Sharing and Tagging Bookmarks
with Delicious
Delicious provides a way to store your
bookmarks online
– Must have an account
You can share your bookmarks with others
Delicious measures the popularity of a
particular Web page
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Sharing and Tagging Bookmarks
with Delicious
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Interacting with Delicious
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Saving a Bookmark
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Saving a Bookmark
You can save others’
bookmarks into your
collection
You can click on related
tools to find other
bookmarks that may be
of interest
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Searching for Bookmarks
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Advanced Features of Delicious
Syndicating Bookmarks Using RSS
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Advanced Features of Delicious
Sharing Bookmarks with Other Users
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Advanced Features of Delicious
A linkroll displays the most recently added
bookmarks on your blog or Web site
A tagroll displays your tags as a tag cloud
To display a linkroll or tagroll on your blog,
copy and paste the HTML code for the linkroll
or tagroll from the Delicious Web site into the
HTML editor
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Advanced Features of Delicious
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Advanced Features of Delicious
Encouraging Users to Tag Your Content on
Delicious
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Summary
Tagging allows individuals to use keywords to
describe digital information
Several Web sites allow users to organize digital
content using tags
– Flickr
Search engines and tag-based searches
Both Flickr and Delicious promote the use of tags to
describe and organize content in ways that are
personally relevant
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Organizing Information
Chapter 4
Complete
Web 2.0:
Concepts and
Applications