Transcript Savvy Social Media Guide - freelance

Social Photo
Tips & Tricks
How to snap pix like a pro
#FAphotopro
MEET ANDREA GENEVIEVE
Your Savvy Social Media Guide
By Day
In Between I...
I’m a Social Media & Business
•Am a mom!
Strategist
•Drink & eat
yummy Austin food
By Night
I’m a blogger, podcaster, tech
•Spend time exploring
outdoors
nerd & maker.
Also, I run two Etsy shops.
@AndreaGenevieve
Andrea Genevieve
I SEW!
web: www.andreagenevieve.com | e-mail: [email protected]
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AGENDA
What you’re going to learn.
WHY PHOTOS
MATTER
Andrea Genevieve
FUN STUFF
TOOL &
RESOURCES
web: www.andreagenevieve.com | e-mail: [email protected]
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EQUIPMENT
A PICTURE TELLS 1000 WORDS...
SHOW YOUR STORY
● What resonates with audiences in your industry?
Ex: Restaurants post close up of food. Retailers post flatlays
● Set up your shot. Think about composition
● Use graphic design tools
● Behind the scenes
● Day-in-the-life
● Lifestyle
https://www.brandwatch.com/2015/01/top-5-instagram-trends-watch-2015/
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
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CAPITALIZE ON TRENDS
PINTEREST
● Monday – Fitness
● Tuesday – Technology
● Wednesday – Inspirational quotes
● Thursday – Fashion
● Friday – Humor
● Saturday – Travel
● Sunday – Food and craft ideas
CULTURAL HASHTAGS
#TBT
#FollowFriday
#WIDN
#nomnom
#motivationalmonday
BRANDED HASHTAGS
● #TheSweatLife
● #WellTraveled
TIPS & TRICKS
BECOME A PHOTO PRO
Remember, Instagram is SQUARE! Facebook is a RECTANGLE!
Think of subjects in a grid.
Tips for great photos:
COMPOSITION
Andrea Genevieve
•Use natural light
•Use Diagonals
•Get CLOSER
•Be aware of empty space
•Find angles
•Let the photo tell a story
•Focus on one thing
•Rule of thirds
•Simple is better
•Test the edge
•Fill the frame
•Capture, then crop
web: www.andreagenevieve.com | e-mail: [email protected]
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EQUIP YOURSELF
THINGS YOU MAY NEED
● Natural Light
● High resolution camera
● iPhone
● Tripod
● Portable lighting
● Light reflector
● Backdrops
Image from: southerncurlsandpearls.com
● Props
● Backgrounds
● A steady hand!
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
4
PHOTO TOOLS
APPS
•A Beautiful Mess
•Diptic
•Picstitch
•Flipgram
•Over
•FontCandy
•Repost app
•Instatag
APPS
•Afterlight
•Wordswag
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
5
GROW YOUR AUDIENCE
#####HASHTAGS
Adding a hashtag to your updates expands your photo reach
On Instagram, the more the better
30 is the limit
use Hashtagify.me to find relevant tags
INTEGRATION
Don’t think of photos as a silo, include it in ALL other marketing initiative.
CONTESTS & GIVEAWAYS
Partner with like-minded businesses
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
RESOURCES
LEARN
MORE
●
Iphone Photography School
●
Social Media Examiner
●
Take
a
class
Check the Android market or iTunes for more photography apps.
Or ask your network!
<<TIP: This Tumblr account reviews new photo apps almost daily:
http://photoappsnerd.tumblr.com
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
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YOUR MISSION
SCAVENGER HUNT
THEME: WORK
Now it’s time to put your quickly learned knowledge to the
test. We’re going to have a mini Instameet!
•Workspace
•#WIDN
•NewConnections (tag new friends!)
RULES:
Each person must take all photos and capture the theme
listed.
TIME LIMIT: 5 MIN
Use the hashtag to categorize your photo. Be crafty and
include at least 3 other hashtags or @ tag those in the
photo. Bonus points for sharing to a social
HASHTAG: #FAphotopro
TAG @AndreaGenevieve and @FreelanceAustin
network!
Andrea Genevieve
web: www.andreagenevieve.com | e-mail: [email protected]
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THANKS!
Questions?
Let’s connect.
CONTACT INFO
Because I know you’re going to have questions later.
CONNECT
Have more questions or want to learn more?
Connect with me!
PHONE: 716.432.1024
WEBSITE: andreagenevieve.com
TWITTER: @AndreaGenevieve
E-MAIL: [email protected]
FACEBOOK: facebook.com/AndreaGenevieveMichnik
Andrea Genevieve
LINKEDIN: linkedin.com/in/AndreaGenevieveMichnik
INSTAGRAM: instagram/andreagenevieve
web: www.andreagenevieve.com | e-mail: [email protected]
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