Transcript WFP-ECHO Visibility Project The Forgotten Refugees

WFP-ECHO Visibility Project
The Forgotten
Refugees:
A one-hour
documentary
film
• Highlights the plight
of Bhutanese
Refugees in Nepal
• Shows international
agencies’ assistance
to the refugees with
the support of the
European Union
Why a Documentary Film?
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Reach wider audience
(European/Global)
Put WFP programming
& ECHO support into a
current events context
Opportunity for postproject use of the
material
Preparation
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Select location
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focal point/contract
producer
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Hire production
company
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Contract
Production
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Field Trip (set up)
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Shoot/Edit
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Final sign-off
Final Product & “Extras”
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Film shown on BBC World Service
‘Modern Migrants’ series.
Audience: +/- 210 million
8-minute piece on EuroNews
Re-cut version on UNTV’s 21st
Century programme
2 three-minute web videos on WFP
and ECHO’s websites
Re-broadcast by EBS
Shown at South Asia Film Fest
Panel discussions in 3 locations in
Denmark and Brussels
Shown in Nepal
Photo galleries, BBC, WFP web
Further distribution planned
Lessons Learned
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Work with professionals
Realistic expectations
(not a corporate video).
Respect editorial
independence
Be aware of risks
Pre-visit/reconnaissance
pays off
Can’t be done ‘in-house’
Final points
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Potential exists with other
broadcasters
It is time-consuming but
worth it as it would cost
much more to buy even
short adverts on the same
channels
‘Repurposing’ makes
sense
Awareness-raising vs.
donor mobilization?