Transcript Web 2.0
Montana Digital Government Summit Web 2.0’s Impact on Government Mark Van Alstyne, IT Manager, Montana Office of the Secretary of State Rennan Rieke, Program Lead, Information Technology Services Division, Department of Administration Original Source: Markus Angermeier. Source: http://kosmar.de/archives/2005/11/11/the-huge-cloudlens-bubble-map-web20/ URL: http://kosmar.de/wp-content/web20map.png Web 2.0 "Web 2.0" refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. (www.wikipedia.org) Norex Social Media Poll Gov 2.0 1. Government as a process 2. Government as a provider 3. Government as a partner 4. Government as a product 5. Government as a protector and peacekeeper Source: Mark Drapeau, Federal Computer Week, 9/2/2009 What is the business driver? • • • • • • Dynamic information sharing or collaboration (internal or external) Support communities of interest Public outreach Interaction with younger customers Recruitment (Human Resources) May already be happening via informal channels Top 5 Pros 1. Web 2.0 technology improves collaboration 2. It streamlines internal and external communications 3. It costs little or nothing to use 4. It has the potential to attract to young recruits 5. It’s highly portable Source: http://fcw.com/Articles/2009/09/07/DOD-andWeb2.aspx?s=fcwdaily_090909&Page=1 Top 5 Cons 1. Sensitive information is on the public Internet 2. The tools can make it difficult to comply with existing policy 3. The technology lacks standards 4. Sharing personal information can put employees at risk 5. The tools demand a lot of bandwidth Source: http://fcw.com/Articles/2009/09/07/DOD-andWeb2.aspx?s=fcwdaily_090909&Page=1 Define Risk • Security • Where is your information going? • DDoS attacks on social network sites • Known vulnerability (Twitter XSS, etc.) • Network/infrastructure • Poor implementation or no follow-up • Police shut down Facebook page after angry drivers post hate comments (www.dailymail.co.uk) • Employee productivity/appropriate use • Haven’t we been here before? (Web 1.0) Off The Shelf Tools • • • • • • • • • • Wikis Blogs YouTube Twitter RSS Feeds Podcasts Chat Facebook Video Conferencing GovLoop Custom Tools • Sharepoint • MS Online Services – Sharepoint – Office Communicator – Live Meeting • BaseCamp • Streaming Service Characteristics • Tend to be externally hosted – Minimal desktop installations – Transparent upgrades – Little administrative overhead • • • • “Cloud Computing” Self-policing Push, not pull Highly usable Pros and Cons • • • • • • • • Telephone Pro: Can reach party directly. Con: Can reach party directly. Brick through window Pro: Can make a direct, dramatic statement to a specific party. Con: Might get caught. Twitter Pro: Can send a brief message to a group of contacts / followers. Con: Numbers of contacts/followers might diminish after receiving "just got out of shower can't decide what to wear" tweet. Comments section Pro: Allows immediate response to specific article. Con: Immediacy can come at expense of rational thoughts. YouTube Pro: Can develop a full media package, with sound and visuals, to tell your message. Con: Need to create a production company in order to produce 5 minute story that gets 136 hits. Postal Service Pro: The joy of producing a physical message that will be unique to the sender and recipient. Con: The 17 people who still do this may be too busy to immediately write back. Facebook Pro: Can send mass message to group of contacts or friends. Con: Might forget to hide the photos of last week's party that are still on your wall. Blog Pro: Can write thoughts and philosophies on a variety of subjects. Con: This is monologue, not communication. Source: John Klossner Policies • Barriers – Resistance to new technology – Tighter responsibilities for government – State statute – Advertising • Enforcement is HR, not IT Policies - Security • Appropriate Use is the key concept – Can be formal policy, informal communication – EULA-style contract works well – Golden Rule • Know your business – One size DOES NOT fit all • Security policy update? Policies, cont. • Appropriate/acceptable use is not: • • • Suit cites officer’s Facebook page in Bozeman case (www.dailychronicle.com) The Facebook Coppers: The bizarre pictures of police officers…(www.dailymail.co.uk) Roles/responsibilities • • • Site maintenance/monitoring Content creation/maintenance Moderator vs. censor Policies – Network Usage • “Our main goal when bringing new tools online is simply to ‘encourage judicious use’” – Steve Noland, Network Technology Services Bureau Chief • Modern networks go hand in hand with Web 2.0 Web 2.0 Policy Links http://www.ibm.com/blogs/zz/en/guidelines.html http://www.t2pa.com/t2pwikis/doku.php?id=it_policies:socia l_computing_social_networking_policy http://www.doncio.navy.mil/PolicyView.aspx?ID=789 http://rossdawsonblog.com/weblog/archives/2009/04/telstra _release.html http://blog.thenetimpact.com/index.php/2009/06/08/doesyour-firm-need-a-social-media-policy-yes/ Questions? Thanks everyone!