Transcript Web Strategy Success Story

Web Strategy Success Story:
Lawrence Academy
Presented by:
Peter Hazzard
and
Bethany Silvestri
About The Presenters
Peter Hazzard
Webmaster at Lawrence Academy
Bethany Silvestri
Sales & Marketing Executive at finalsite
Strategy
Developing a website strategy can be the difference between
creating just a beautiful website (and beauty fades) and
creating one that is engaging and impacts the audience in
such a way that calls them to action.
Needs Analysis
Collect
Data on
Prospects
Admit
Students
Enroll
Students
Retain
Students
Encourage
Giving
Audience Identification
Who Are
They?
What Are
Their Needs?
What
Technology
Do They Use?
What Would
Compel Them
To Action?
What Tone
Should Be
Used?
Content Strategy
Writing For The Web–
Letting Go Of Words
Managing & Monitoring
Content –Getting The
Right People to Write
and Watch
Updating Content –
Allowing Your Website
To Be The Trusted
Source for Information
Choosing The Right Tools
Website
Social Media
Push Content
(Email, Alerts,
RSS…)
Your Web Communications
Build The Architecture To Fulfill Your
Needs And Those Of Your Audience
Audience Needs
More
Information
About The
School
You Need More
Information
About
Prospects
Use Social
Media, SEO,
Email to Get To
The Website
With an Inquiry
Form
Case Study