Transcript MSPowerPoint - Department of Library Services

Marketing your IR
Institutional Repository Workshop
1 – 3 April 2009
Presented by [email protected]
Marketing Approaches
• Top-Down e.g. UNISA Focus on chancellors, deans,
administrators
– Use word of mouth and direct influence
– Engage influential academics, administrators before you launch
the service
– Develop a case demonstrating value of IR to institution as a
whole, showcasing univ research, benefit to academic research
• Bottom-Up e.g. UP
– Pitches service to academics, staff, communities that publish on
univ web, technical staff in departments, groups dealing with
publications
– Proof need for an IR before requesting support at higher level
(Barton & Waters 2005)
Marketing Approaches
• Bottom-Up e.g. UP (cont.)
– Get academics interested in preserving their work for the long
term
– Library Advisory Committee – share benefits with colleagues
– Approach different departments differently
– Approach academics with publications on web sites
– Demo to editors, webmasters, content managers
– Collaborate with other initiatives e.g. clickUP
(Barton & Waters 2005)
Marketing Approaches
• Bottom-Up e.g. UP (cont.)
– Get academics interested in preserving their work for the long
term
– Library Advisory Committee – share benefits with colleagues
– Approach different departments differently
– Approach academics with publications on web sites
– Demo to editors, webmasters, content managers
– Collaborate with other initiatives e.g. clickUP
(Barton & Waters 2005)
Marketing Material
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Strategic spots in library – exhibits
Library web & university web
Pamphlets/ Brochures
Postcards
PPT Introduction
Campus newsletter
Face to face Faculty meetings
Posters
IR Launch event
Lunch hour open sessions – OA, preservation etc.
E-mail members of UP community – updates, follow-up
Use success stories, quotations
Annual Report
Competitions
Adding Content
• Expose people to service 7x – fully aware of service –
over a period of time, from various sources (print, online,
person)
• Easy sells – interface attractive, easy to use, welldocumented
• Collaborate with web editors, Research Office
• Top selling points: persistent identifiers, uniform
presence of univ research, community and author
control, self-archiving clause from publishers
(Barton & Waters 2005)
Bibliography
Barton, M.R. & Waters, M.M. 2005. Creating an Institutional
Repository: LEADIRS Workbook. MIT Libraries.
Questions?
[email protected]