Transcript Using Computer Technology in Small Business

Using Computer Technology in
Small Business
Role of Information in Small
Business
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Magnitude of Information Technology
Why is it important?
What information is needed?
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Management Information Systems
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What Info is Needed?
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Purposes of information
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Plan a course of action
Meet obligations
Control activities
Satisfy government regulations
Evaluate performance
What Info is Needed?
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Example of Needed Information
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Timing of Information
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Service for customers
Service for business
Real-time processing
Batch processing
Which to use?
Computers in restaurants
Computers and Their Roles
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Hardware
Software
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Technology
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Backward compatible
Microprocessors
Laptops
Personal data assistants
Flexible electronic display unit
Cell phones
RFID
Strengths and Weaknesses of Technology
The Internet
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The Internet
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Web pages
World Wide Web
Potential Problems
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Additional security
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Physical
Hackers
Antivirus
Spam
Business-to-Business
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Web pages
Portals & modules
International implications
Potential Problems
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Reluctance of Owners to Adopt
Technology
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Two reasons
Choosing Software, Hardware, Employee
Training
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Software purchasing
Computer purchasing
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Customization?
Small Businesses & e-Commerce
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Attributes
Four categories
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B2B
B2C
P2P (C2C)
C2B
Internet Marketing
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Definition
Five components
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Process
Building and maintaining customer
relationships
Online
Exchange
Satisfaction
Web Design
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7 Design Elements of Customer Interface
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Context
Content
Community
Customization
Communication
Connection
Commerce