Transcript Basic Marketing, 16e

Extended
Learning Module
I
Building an E-Portfolio
Mod I-1
INTRODUCTION
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Electronic portfolio (e-portfolio)
– has been described in a range of
ways, with most recognizing the
primary role of information and
communications technologies in
describing the “e”
Mod I-2
ELECTRONIC JOB MARKET
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Electronic job market – makes use
of many Internet technologies to
recruit employees
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The average cost per hire through…
Online recruiting is $152
 Traditional methods is $1,383
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Mod I-3
Convergence of Online Networking
and Resume Development
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Hidden job market – unposted
positions
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Up to 80% of new jobs fall into this
category
Today’s electronic world uses
automated résumé tracking systems
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Reduce the time it takes to manually
review, sort, and file large numbers of
résumés
Mod I-4
Sample Self-Assessment Tool
Mod I-5
Weak vs. Strong Objective
Statements
Mod I-6
Résumé Sections
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Contact information
Objective
Qualifications
Education
Work experience
Activities
Mod I-7
DEVELOPING YOUR EPORTFOLIO
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Four reasons why you should
develop an e-portfolio:
1.
2.
3.
4.
An e-portfolio can give you instant
credibility
A Web site provides access anytime to
you and examples of your work
A Web site shows that you are current
and up-to-date
A Web site expands your exposure and
increases your visibility worldwide
Mod I-8
Give Them What They Want
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What future employers are looking
for when they visit your Web site:
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Lots of work
Creativity
Strategy
Good architecture
Mod I-9
The Shape of an e-Portfolio
Biographical Information
Online Portfolio
1.
2.
•
3.
Examples of your work and information
about your skills and talents
Contact Information
Mod I-10
E-Gallery
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Writing samples
Spreadsheets or other applications of
business tools
Demonstrations of analytical,
tracking, planning, or management
skills
Presentations that you have
developed
Mod I-11
PREPARING WEB CONTENT
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Gather all the material
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Objective statement
résumé formats
e-gallery examples
Mod I-12
PREPARING WEB CONTENT
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Write one key sentence (30 words)
describing your e-portfolio
Write down 10 single keywords and
10 key phrases (2-3 words) that
could be used to reference the site
Create a digital image of a logo or
photograph
Look at other e-portfolios on the Web
Mod I-13
Test, Test, Test
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94 percent of people browsing the
Web use Microsoft Internet Explorer
6 percent of your audience is using
another Web browser
5 percent of Internet users have a
Macintosh
Mod I-14