Transcript How to GUARANTEE traffic to your web site

How to GUARANTEE
your web site success
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1. Have a “Keyword loaded” URL
If you don’t have one, check its availability, then register
your url with Hitsnclicks’ url registrar or any of the popular
ones.
Make it as descriptive as you can using keywords that the
search engines will pick up.
Ensure you check out our Wordtracker service to help you
define the best keywords for people to find your site .
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2. Have a “simple to use” web site
Ensure your site is easy to navigate and understand.
Do people instantly know what you offer when they first
visit your site?
Visit usability sites such as uie.com and useit.com to
appraise your site
Use our diagnostic tools in the resource centre to fine tune
your site for maximum performance
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3. Give something of value for FREE
Give something for FREE to people who visit your site.
Offer FREE information, free software, free e-books, free
articles, free trials, free downloads.
Update your FREE offers periodically
Visit our hitsnclicks.com FREE downloads section to see
examples of this technique
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4. Have good “sticky” content
Offer visitors to your web site, good, relevant, up-to-date
“valuable” content.
You could have your own branded Online Marketing Resource
Centre, by becoming an OMRC partner with hitsnclicks.com.
Remember, you will have visitors from all over the world, so
think about hosting your content in the language of your visitors
by using an online translation service such as Language.com.
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5. Promote your URL Everywhere
Put your new URL and email address on:
sales literature
stationery
invoices
promotional items
advertisements
company vehicles
business cards
statements
pens, calendars etc
mailshots
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6. Put a “Signature” on your Email
Attach a short description or sales message at the end
of each of your emails
Ensure everyone in your company does the same
----------------------------------------------------------Driving Traffic, Value and Revenue to websites worldwide…
http://www.2-small-business.com
Tel: +44 (0)208 5581160 Fax: +44 (0)208 558 1160
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7. Submit your site to search engines
90%+ of all traffic on the internet is generated via the top 10
search engines.
Get yourself registered on the search engines using our
FREE submissions service.
Get a GUARANTEED TOP10 or TOP 40 place using our
optional “paid for” services. Huge Savings for members.
Learn some of the search engine secrets in our Members
area
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8. Get Others to recommend you
Use “viral marketing” techniques and “word of mouse” to get
other people and web sites to refer traffic and visitors to your
site.
For more information on such techniques visit our members
area for software, tools, articles, e-books and links to sites
who can do this for you for FREE.
Alladvantage.com grew to 2 million members in 4 months
using some of these techniques.
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9. Offer a “FREE” online newsletter
Build loyalty with your site visitors and build up a large
regular subscriber base by offering added value content in a
regular newsletter.
Newsletters build up trust, and help to generate loyalty and
traffic.
Other websites will often pay you to advertise in your “E-zine”
or newsletter.
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10. Optimise your Position on the
search engines
Earlier we talked about getting registered on the search engines,
but you want to get seen in the first 2-5 pages.
Use our GUARANTEED top 10 positioning service, and discover
many search engine secrets in our members area.
Visit Wordtracker.com to ensure you are using the best keywords
to drive traffic to you
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11. Create an AFFILIATE program
Get other web sites to refer visitors to your site.
Join the hitsnclicks.com affiliate program to see how you can
earn revenue.
Visit our affiliate directory in the member’s area to find out all
the latest affiliate programs, the best commissions, the best
tracking software etc.
Amazon.com has over 400,000 affiliates driving traffic and
orders to its site
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12. Email marketing
Gather Email addresses at every opportunity.
Offer incentives to acquire the email address and communicate
with them regularly.
Ensure you send them information they request.
Automate this procedure with FREE autoresponders from our
members area.
NEVER send them unwanted information.
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13. Sell Ad space on your site
Sell banner space on your web site.
Invite sponsors to “sponsor” key areas of your site.
Sell advertising space in your newsletter.
Create a members only area, and offer exclusive intranet
targeted advertising.
For further information on how you can earn from “advertising”
hitsnclicks.com, visit our affiliate section
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14. Publish Articles of VALUE
Write and publish articles of value on your site and other
people’s site.
Enclose a “resource box” or signature at the end of each
article.
Include a hyper link to your bio.
And ensure you include a link to your latest product/service or
promotional offer on your site.
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15. Conduct a survey
People love reading and participating in surveys.
Surveys and visitors polls can give you vital insights into
what people like or dislike about your site
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16. Post a link in high traffic malls
There are many “malls” or collective groups of websites all
over the net.
Our Traffic Centre in the members area offers some traffic
boosting links to several high traffic malls.
Many malls could add hundreds of visitors daily to your web
site.
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17. Establish a reciprocal link
Our members area, gives you access to over 1000 web
sites to create reciprocal links to.
Some sites may even pay to link to your site.
Establish reciprocal links with other web sites as this is an
excellent way to increase traffic to your site
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18. Place classified ads
There are thousands of places to advertise your site on
the web for FREE.
Our members area lists more than 1000 different places
for your to advertise for FREE.
You could also host your own classified ads page and
charge people to advertise on your site, or offer FREE
advertising in exchange for traffic or links.
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19. Use Autoresponders
An absolute MUST – This helps to automate your
administration and your marketing.
Save £££’s and choose from a selection of FREE
autoresponders in our members area.
Share your reports, articles etc by autoresponder as this will
help you to harvest email addresses quickly
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20. Win some awards
There are many award sites on the web.
Apply for and win some awards,as this could help drive
traffic to your site.
For further details on award sites, visit our members area
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21. Create an FFA page
A Free For All page lets people leave their ads FOR FREE.
Our members area lists hundreds of FFA sites some
reaching millions of visitors.
There is also software available to create your own FFA
site and to post your advert on many other sites.
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22. You can lead a horse to water…
PLANNING + EFFORT = SUCCESS
The journey of a thousand miles begins with a single step and
the same applies to your web site success. Practice some or all
of these techniques DAILY, WEEKLY and MONTHLY.
Start now, Prioritise and implement your promotional activities
each day.
People who are LUCKY, Learn to Use their Current Knowledge
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Reasons to join
To get FREE marketing content
To get free downloads
To get discounts on our services
To get access to our resource centre
Many other Powerpoints in this series
in the members area
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