Transcript MS PowerPoint format

http://www.ukoln.ac.uk/cultural-heritage/events/renaissance-west-midlands-2009/
An Introduction to Web 2.0
and the Social Web
Brian Kelly,
UKOLN,
University of Bath
Bath, UK
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, instant messaging,
blogs, SMS, etc. is permitted providing
distractions to others is minimised.
Email:
[email protected]
Twitter:
Blog:
http://twitter.com/briankelly/ http://ukwebfocus.wordpress.com/
Resources bookmarked using 'renaissance-west-midlands-2009' tag
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Introduction
About Me
Brian Kelly:
• UK Web Focus: a national Web advisory
post
• Based at UKOLN, a national centre of
expertise in digital information management
• Located at the University of Bath
• Funded by JISC and the MLA
• Involved in Web since Jan 1993
• Currently advising on best practices for
Web 2.0
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Introduction
About This Event
This event aims to provide:
• A better understanding of ‘Web 2.0’
• An awareness of how cultural organisations may
benefits from Web 2.0
• An opportunity to try out a number of Web 2.0
services
• An understanding of possible dangers, both for
users and the institution
• An opportunity to discuss how we should address
the opportunities and challenges (and
inevitabilities!)
Note: due to the range of topics covered it is not
possible to provide in-depth hands-on exercises – but
exercises can be continued after workshop
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Introduction
About You
How many of you:
• Have heard of Web 2.0?
• Have read content in a blog or wiki?
• Use Facebook?
• Have used MSN Messenger, Skype, …?
• Use photo sharing sites (e.g. Flickr)?
• Have viewed video clips on YouTube?
Do you:
• Use the tools for work?
• Use the tools for social purposes (e.g.
communicating with your children)?
Did you use the event’s WetPaint wiki?
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About Your Use of The Wiki
WetPaint wiki provided to allow participants to share
information about their background and interests
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Introduction
Contents
Web 2.0 – What Is It? (Talking …)
• Blogs
 Wikis
• Mashups
 Comms tools
Social Networks (… exploring …)
• Facebook: opportunities and challenges
• Ning – grow your own social network
Deployment Strategies (… doing) - Later
• Institutional barriers  User focus
• Information literacy  Staff development
• Risk assessment
…
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Let’s Do It Now!
http://www.gabbly.com/...
Let’s not just talk about Web
2.0 – let’s use it now
(assuming WiFi network
available!):
Let’s Talk
• Go to
http://www.gabbly.com/
and in box enter www.
renaissancewestmidlands.
org.uk
Let’s Share Resources
• Go to <http://del.icio.us/
lisbk/renaissance-eastmidlands-2009> to access
resources
Note
You can set up a chat facility in 10
seconds.
But this doesn’t mean you should
built a service
using
it! in digital information management
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Introduction
www.ukoln.ac.uk
Introduction
Let’s Do It Now! – Backup Plan
Problem:
• Service is
unreliable
• Company goes
bankrupt
• Firewall blocks
access
• Service isn’t good
enough
The TinyChat.com service enables
Solution:
online chat rooms to be created
• Have alternative
easily
prepared
e.g. <http://www.tinychat.com/5vw7>
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Web 2.0
Web 2.0
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Easy-to-use (Ajax)
• Always beta
• Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & Wikis
 Social networking
 Social tagging
(folksonomies)
Web2MemeMap, Tim O’Reilly,
• Trust and openness
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2005
(or see Wikipedia
)
Web 2.0
10
Web 2.0: Why?
Realisation of Sir Tim Berners-Lee’s dream:
• Web was meant to be participative & user-driven
Technical infrastructure now in place
• But only now are standards in place, use cases
tested, commercial infrastructure deployed, …
User acceptance:
• Many users love it – look at popularity of SNs
Saving scarce in-house resources:
• Institutions can now focus on relevant areas,
rather than duplicating services already available
• Enhancing quality of what we do do
• Developing digital citizenship
A centre•of Addressing
expertise in digital information
management
the gaps
(e.g. information www.ukoln.ac.uk
literacy, …)
Web 2.0
Key Characteristics
Blogs
Openness
Syndication
Collaboration
http://www.archiveshub.ac.uk/blog/
http://piclib.nhm.ac.uk/antarctica/
Blogs – social
phenomenon of the
C21st?
Need for information
professionals to:
• Understand
blogging & related
technologies (e.g.
RSS, Technorati)
• Be able to find
resources in the
'Bloggosphere'
• Explore how to
blogs to support
Increasingly
professional
developers)
This
blog … tells
what it's (e.g.
like spending
the use
business functions
blogs to
what
they're doing.
winter
in describe
Antarctica
conserving
artefacts from the
(support users, staff
Note that ahut
Comments
field
allow
you to
explorer's
left behind
by can
Ernest
Shackleton
& organisation)
engage in discussions
in 1908.A centre of expertise in digital information management
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www.ukoln.ac.uk
Web 2.0
Blogs - Reading
How do you keep
informed of
developments?
• Do you use a
dedicated blog
reader?
• Are you alerted of
changes to key
blogs?
• Do you focus on
the content and
avoid the
distractions of
Bloglines – a Web-based Blog reader. You are
ads, etc.?
informed of changes since you last viewed the
http://www.bloglines.com/myblogs
Apage.
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Openness
Syndication
Collaboration
www.ukoln.ac.uk
Blogs: Engaging With Users
http://ukwebfocus.wordpress.com/
2007/01/25/experiments-with-meebo/
The ukwebfocus.wordpress.
com blog provides:
• Discussions on Web 2.0 in
culture, research and learning
• Comments option for all postings
• An environment to speculate
Benefits:
• Feedback on my thoughts and
ideas
• Evaluation
•…
Blended blogging
See (and discuss) UK Web
Focus blog post 25 Jan 2007
Blogs aren’t just one-way publishing, but an implementation of
Tim Berners-Lee’s
of a collaborative
Web www.ukoln.ac.uk
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Enriching Your Blog
UKOLN’s Cultural
Heritage blog is
aimed at
practitioners and
policies makers in
museums,
libraries and
archives
Beware, though, of having too
much ‘blog bling’!
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A blog ‘widget’
provides
automated feeds
of other content
(events & briefing
documents)
www.ukoln.ac.uk
Blogs and RSS
Openness
Syndication
Collaboration
Blog content is
available is RSS
format, which
can be read by
RSS readers.
Netvibes is
another example
of an RSS
reader
Here UKOLN blog posts, details of events &
briefing documents are available in RSS,
A centre of expertise in digital information management
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As well as blog
posts, other
content can be
syndicated using
RSS
www.ukoln.ac.uk
Web 2.0
Finding Resources
http://www.technorati.com/ …
RSS
Syndication
Technorati can help find
Blog articles, etc.
Technorati search for
"Museum of Antiquities"
finds:
• Blog posting about
current exhibition
posted 11 minutes ago!
Google search finds:
• Museum home page
What do users want: the home page and what people are saying
today. Google & Technorati are valuable tools, so organisations
should Aensure
that their
Web
site can
be found in both. www.ukoln.ac.uk
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Web 2.0
Wikis
http://www.ukoln.ac.uk/interop-focus/community/index/
http://www.ukoln.ac.uk/interop-focus/community/index/
http://docs.google.com/
IWMW2006_Information_About_Social_Aspects
IWMW2006_Discussion_Group_Notes_for_Group_A
Openness
Syndication
Collaboration
Wikis – collaborative
Web-based authoring
tools
I use wikis for:
• Collaborative
papers (avoiding
emailed MS Word
file around)
• Note-taking
at events
• Social discussions at
events
Google Docs
– Web-based
processor
Remember
when
notes wereword
trapped
in the non-interoperable
Wiki?
Does
it matter,
it management
does
jobno longer be
world
ofexpertise
flip
charts
&
paper.
This the
need
the case.
Aor
centre
of
in digital
information
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Wikipedia
http://www.google.co.uk/search?q=culture
http://www.google.co.uk/search
http://en.wikipedia.org/wiki/British_Museum
?q=british+museum
In top 10 in Google list
Wikipedia – not only a
community-developed
encyclopedia, but also a
well-linked Web site,
which boosts Google
rankings
Do you try and ensure your Web site is easily found when
searching? If so, then an entry in Wikipedia could help with this
business
objective
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centre of expertise
in digital information management
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Web 2.0
Sharing - Flickr
http://www.flickr.com/search/
http://www.flickr.com/photos/tags/
?w=all&q=iwmw2006&m=text
iwmw2006/interesting/?page=6
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Openness
Network effect
Syndication
Collaboration
Web 2.0 includes
community-building
You can help support
your communitybuilding by making it
easy to share photos at
events (e.g. this
seminar)
Simply suggest a tag
e.g. ‘renaissancewest-midlands2009’ and encourage
delegates to upload
their photos with this
tag
www.ukoln.ac.uk
Web 2.0
Sharing – del.icio.us
http://del.icio.us/lisbk/renaissance-west-midlands-2009
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Openness
Network effect
Syndication
Collaboration
Another aspect of sharing is
sharing bookmarks
This can be used to:
• Manage your bookmarks
• Allow others to
contribute resources
• Allow lists of bookmarks
to be repurposed
• Carry out impact
analysis
National Archives Web site
now bookmarked by 798:
• Who are they?
• What else are they
A centre of expertise in digital information management
interested in?www.ukoln.ac.uk
Web 2.0
Podcasts
http://www.podanza.com/podcast/...
Openness
Syndication
Podcasts are
syndicated MP3 files
New items in a podcast
can appear
automatically in your
Podcast client (e.g.
iPod) or RSS reader
Resources can be
accessed via iTunes
The University of Bath won a European award for its podcasts from
guest lecturers, etc. We can regard this as maximising impacts of
the ideas
andof expertise
promoting
University,
at little cost
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management
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Video Blogs
Use of video is becoming
more popular:
• Cheap consumer devices
• Easy-to-use services
such as YouTube &
Google Video
I am experimenting with
video chat tools such as
Seesmic to:
• Encourage video debate
• Reuse content in talks
well
as Web
interface,
tools
AAs
centre
of expertise
in digital
information other
management
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can displaywww.ukoln.ac.uk
video clips
From Maps To Reusable Maps
Google Maps allows me to have a
personalised route planner 
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We’ll have maps
showing the
location of our
organisations.
But are these
maps:
• Zoomable?
• Configurable?
• Embeddable?
• Reusable?
• Personalisable?
www.ukoln.ac.uk
Web 2.0
Google Maps Mashups
http://northumbria.ac.uk/browse/radius5/
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/maps/
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Openness
Mashup
APIs
Google Map ‘mashup’
used for IWMW 2006
event:
• ~ 20 lines of
JavaScript.
• Code taken from
Google Maps Web
site and
coordinates added
More sophisticated
mapping applications
are being developed,
such as Radius 5 at
www.ukoln.ac.uk
Northumbria
Univ.
Using Web 2.0
Web 2.0
Communications
We said:
• Content is king!
But maybe:
• Communications is king!
Communications tool include:
• Chat tools (MSN
Messenger)
• Audio & video (including
MSN Messenger, Skype, …)
• …
Also note Web-based video chat services such as TokBox
and Seesmic
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Web 2.0
Creative Commons
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/publicity/
Openness
Tags
Collaboration
Let’s allow others to
legitimately reuse our
content.
I do this for my event
details:
• Creative Commons
licence assigned to
publicity details
I also do this for my
blog posts, slides, etc
Note that the openness is a key aspect of Web 2.0: open
source; open standards and open content can all help to
bring benefits
through
usage of services
A centre of expertise
in digitalmaximising
information management
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Renaissance East Midlands
27
Openness
Sharing
Collaboration
Renaissance East Midlands
published Simple Guide to
Digitisation & provided CC
licence to allow reuse.
Benefits:
• Maximise impact
• Outreach to new
audiences
• ‘LOCKSS’ approach for
long term access
• Content reused in
alternative format
• Marketing by UKOLN
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• Closer links established
Flickr Commons
Flickr Commons
provides a
repository of
photographs
which have a
Creative
Commons
licence
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www.ukoln.ac.uk
Searching For CC Resources
http://search.creativecommons.org/
A number of
search engines
allow users to
search for
resources with
various type of
CC licences,
e.g. can be used
for commercial
purpose
http://search.yahoo.com/cc
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Facebook
Integration of Services
Web 2.0 applications
can be used in isolation
They can also be
integration into other
services (e.g. widgets
in blogs and Web sites)
Facebook is (currently)
the leading platform for
integrating many Web
2.0 tools
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Let’s look at Facebook in
more detail, as an
example of a popular
Web 2.0 service
www.ukoln.ac.uk
Facebook
The Facebook Platform
The Facebook platform provides
access to (a) Skype (b) Twitter
micro-blogging service (c) miniA centre of expertise in digital information management
questions
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www.ukoln.ac.uk
Facebook
What is Facebook?
Let’s now look at one very popular
Web 2.0 application – the
Facebook social networking
service
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Facebook:
• A social networking
Web site
• Had the largest
number of registered
users among
college-focused sites
with over 30 million
members worldwide
• Ranked between top
10–20 Web sites
• Seventh most visited
site in the US
From
Wikipedia
www.ukoln.ac.uk
Facebook
Your Profile Page
Here’s an example of a
profile page:
• Your details
• Access to default
applications
• Access to applications
your added
Facebook could be used
as a personalised portal
to various applications
And here’s how others
may see your profile
Boring isn’t it!
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www.ukoln.ac.uk
It’s a Social Network (1)
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Facebook
The strength of Facebook
is when it is used as a
social network. Here
people can see:
• My updates to my
Facebook account
• Applications I’ve
installed
• Groups I’ve joined
• Photos & videos I’ve
uploaded
• Blogs posts I’ve written
• Messages I’ve sent &
received
www.ukoln.ac.uk
•…
It’s a Social Network (2)
Facebook
Here’s the page of a
former colleague (now
at Eduserv). This is
valuable to me:
• Spot friends in
common
• Keep informed of
Andy’s professional
interests (of interest
to me)
• Keep informed of
Andy’s discussions
with others
•…
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www.ukoln.ac.uk
Social Networks
Facebook
Student Use (1)
Example of groups
subscribed by a
student:
• Student society
Facebook seems to be very popular for use with
Student union societies (nb is this a threat to similar
services
provided
on
Student Union Web site?)
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information
management
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Social Networks
Facebook
Student Use (1)
Example of groups
subscribed by a
student:
• Student society
Notice how the issue of local versus global Facebook
groups is being discussed. Would a local-only group act
as a barrier
to student
alumni?
A centre of expertise
in digital information
management
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Social Networks
Facebook
Student Use (2)
Example of groups
subscribed by a
student:
• Student society
• Social
Facebook is popular for various social activities –
especially
keeping
in touch over summerwww.ukoln.ac.uk
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Social Networks
Facebook
Student Use (2)
Example of groups
subscribed by a
student:
• Student society
• Social
Note that Facebook provides access to videos and photos
– a way
of providing
seamless access or a bandwidth
hog?
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in digital
information management
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Social Networks
Facebook
The Opportunities
Facebook provides great opportunities for the sector:
• It’s popular
• It’s easy-to-use
• No need for in-house development or to
purchase software
• Useful for staff and users too
• We can easily integrate our resources into
Facebook (e.g. RSS feeds, blogs, etc.)
• It can provide alternative access to our services
cf. Artshare app: “Share works of art from
Museums around the world”
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What’s The Downside?
Facebook
Various concerns have been expressed about:
• Privacy (is Facebook a private or public space?)
• Is Facebook a space for students or for all?
• Is Facebook a closed environment?
• …
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You Can Manage Your Privacy
You have control
over the
information others
can see about you
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You Can Manage Your Privacy
You have control
over the
information others
can see about you
But how many
users change the
default settings?
43
And what about what Facebook can do with your
information? Note that Wikipedia provides useful
A information
centre of expertise inon
digital
information management
www.ukoln.ac.uk
Facebook’s
terms and conditions
Deployment Strategies
I want to do use the Social
Web but:
• The IT Services
department bans it
• The council bans it
• My boss doesn’t
approve
Area of interest to UKOLN:
• “Just do it”
• Subversive approach –
‘Friends of Foo’ if Foo
can’t use it
UKOLN briefing papers available
• Encourage enthusiasts
(with CC licence). More to be
• Don’t get in the way
shortly.
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Conclusions
Conclusions
To conclude:
• Web 2.0 can provide real benefits for our
users
• There are many opportunities for cultural
heritage organisations
• We need to be seek ways we can exploit
such opportunities
• We also need to acknowledge risks and
dangers
 Further discussions on Web 2.0 issues are
given on the
UKWebFocus.wordpress.com blog
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Questions
Any questions?
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