Transcript Corporate and Personal Solutions

GBA578 Website Design and
Management
Final Project –
Better Life Solutions
By
Max Hung

Mission Statement.
Our mission is to become the premier provider of
personal and recreational services for expatriates
and vacation house owners living in Mexico.
Industry Analysis
Industrial Economy  Service Industry
 Consumers = More Money, Less Time
 Growing demand for concierge service
 One-stop shopping service
Ex. Takeout Taxi + Blockbuster

Marketing Plan

Target Foreign Vacation Homeowners
 Target Expatriates
 Target Expatriates’ Multinational
Corporations
 Specialized Magazines and websites
 Expatriate Communities
Services

Babysitting
 Bill Payment Services
 Booking Flights & Hotels
 Cultural Adaptation
 Dining Reservations & Recommendations
 Housekeeping
 Insurance Broker
Services

Security Brokers
 Transportation Arrangements
 Tickets for Special Events
 TV Satellite Brokers
Purpose of the Website

Online Presence
 Marketing Tool
 Online Customer Service
 Information Directories
 View and Pay Service Fees
 Online Community for Expatriates
 Automate Process
Needs of the Website

Clean Layout–
2 colors : blue and white, Less info on each page,
and Scroll menu
 Easy to read –
Large font size, High Contrast
 Flat Structure
Less clicks, Efficient
 Short download time
No visual effect, No flash animation
Needs of the Website
Intuitive –
Easy to use, 4 major activities
 Language –
English interface, some Spanish info
 Online payment option –
SSL technology, Process Funnel

Required Technology

SSL
Industry-standard method for protecting web
communications

Cold Fusion Server
Enable the rapid creation of interactive,
dynamic, and information-rich Web sites
Question?