Transcript Document
International Lead Generation John P. Hayes, Ph.D. President & CEO HomeVestors of America, Inc. Who Do You Want? • • • • • • • Master Licensee? Unit Licensee? Education? Financial Status? Language? Business Experience? Cultural Experience? Where Do You Find Them? • • • • • What do these prospects read? How do they search for opportunities? Do they attend expos? Do they respond to brokers? Do they attend trade missions? Tell Your Story Professionally • Get it in print – Articles placed by PR agencies – Articles generated by media relationships – Use Advertorials • Capture it on video • Place it on your Web site Rely On Franchise Media • Read all the publications • Get familiar with lead generation Web sites • Introduce yourself and your story to writers and editors • Advertise in the best of these media Hire International PR Counsel • With international contacts and experience • U.S. PR Counsel must have international experience and contacts • Hire in-country Meet The Brokers • Find out who’s selling franchises for international franchisors • Brokers must work in-country • Hire in-country Use Government Agencies • Trade Missions – IFA sponsors 2 each year – 2008: Australia and Asia • Franchise Partner (Gold Key) Program – Requirement for U.S. Commercial Services – Contact Export Assistance Centers – Visit: http://www.export.gov/eac/index.asp • Commercial Services in Other Countries Your Brand Generates The Best Leads • Create opportunities for existing franchisees to find new franchisees Join Trade Associations • IFA, BFA and others • Ask for their assistance • Ask for referrals for brokers, Web sites, PR agencies, etc.