Transcript MS PowerPoint 97/2000 format

An Introduction to Web 2.0 and the
Social Web: Challenges
Marieke Guy, UKOLN
Email: [email protected]
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A centre of expertise in digital information management
The Challenges
Money
Expertise
Time
Resources
Understanding
Reliability
Sustainability
Challenges
Interoperability
Colleagues
Technical Issues
Management
Privacy, DPA, FOI, ..
Council
Accessibility
www.ukoln.ac.uk Legal
Cultural
issues
Issues
IT Services
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Deployment Challenges
Web 2.0 Backlash
• When significant new things appear:
– Enthusiasts / early adopters predict a transformation of
society
– Sceptics outline the limitations & deficiencies
• There’s a need to:
– Promote the benefits to the wider community (esp. those
willing to try if convinced of benefits)
– Be realistic and recognise limitations
– Address inappropriate criticisms
Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor
Web 2.0 services. There wasn’t a Web 1.0. What follows it?
It does have
a marketing aspect – and that’s OK. It isn’t formally defined – it
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describesA centre
a pattern
of related usage. There will be poor (and good) Web 2.0
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services – just like anything else. Any usage will arrive at a follow-up term.
IP Stereotypes
• They think they know better than the user e.g. they don't
like people using Google Scholar; they should use Web of
Knowledge
• They think that users should be forced to learn boolean
searching and other formal search techniques because this
is good for them
• They don't want the users to search for themselves (
folksonomies) because they won't get it right.
• They want to classify the entire Web - despite the fact that
users don't use their lists of Web links
• They want services to be perfect before they release them
to users. They are uneasy with the concept of 'forever beta'
(they don't believe that users have the ability to figure
things out themselves and work around the bugs).
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Library 2.0
• Paul Miller stated that he saw Web 2.0 as being about:
– freeing of data, remixing and the opening up of the long tail
– the building of virtual applications,
– participation, sharing, communication and facilitating
community
– applications that work for the user, are modular and are
smart
• Web 2.0 + Library = Library 2.0
• With Web 2.0 libraries have an opportunity to work their wealth
of data harder and serve their existing audiences better
Warning: Users will bypass processes and institutions that they perceive to
be slow, unresponsive, unappealing and irrelevant in favour of a more
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direct approach
to services offered by others that just might be 'good
centre
of they
expertise
in digital
information management
enough' Afor
what
need
to do.
Let’s Be Realistic
• IAVE (International
Association of Volunteer
Effort) was “founded in
1970 by people who
saw volunteering as a
means to make
connections across
cultures”
– Only has 4
members
– And no
discussions
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Let’s Be Realistic
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• Some Ning groups are
open, but some require
registration:
• Is it worth it if:
– The numbers are
small?
– The content is limited
– The social network
doesn’t reflect my
areas of interest
• In addition:
– Do I want to share
data on my
relationships & music
tastes with an
unknown audience
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Your Concerns
• Possible Concerns
– “It’s full of photos of kids getting drunk”
– Web 2.0 is inaccessible to people with disabilities
– It’s not sustainable
– What about copyright infringement, data protection,
protection of minors, …? We’ll be sued.
– “You’ll not catch me using Web 2.0!”
• Addressing The Concerns
– Understanding such concerns
– Using technologies in appropriate ways
– New media literacy strategies
– Risks assessment & risk management
– It may not be for everyone
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Privacy Concerns
• You may have privacy
concerns:
– Read the help pages
– Learn how to
manage privacy
settings
– Choose what you
want to share
• Judge the risks that:
– Company will lie or make mistakes
– Implications of lies / mistakes
• Also remember risks of not engaging with Social Web:
– Missed opportunities
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– Failure to engage in brand management, …
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Accessibility Concerns
• Aren’t Social Web
services:
– Inaccessible to
people with
disabilities?
– Break accessibility
guidelines (WCAG)
– Leave us liable to be
taken to court?
People
Peoplewith
withdisabilities
disabilitiesare
areusing
usingSocial
Social
Web
Webservices
services– as are disability activists
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DDA: Institutions must take
‘reasonable measures’ to
ensure PWDs are
discriminated against. Is it
discrimatory to fail to
provide access to services?
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Sustainability Concerns
• What happens if Social Web services:
– Are unreliable?
– Change their terms and conditions (e.g start charging)?
– Become bankrupt
• Things to remember:
– Services may be unreliable e.g. Twitter
– Market pressure is leading to changes to T&C – & paidfor services may become free (e.g. Friends Reunited)
– Banks may go bankrupt too – but we still use them
– Need for risk assessment and risk management
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The Council Firewall
New Internet access policy for
children
From December 2008, children will
be able to enjoy improved Internet
access in all Portsmouth Libraries.
The current “Walled Garden”
arrangement will be discontinued.
The Internet access offered will be
similar to that provided in
Portsmouth schools but we will also
be allowing access to games, Web
chat and social networking sites. For
further information, please contact
Patricia Garrett on xxx or email xxx
Feel free to respond to blog post at
www.ukoln.ac.uk
<http://blogs.ukoln.ac.uk/cultural-heritage/2009/
• The reality:
– Useful Web services do get
blocked
– There is dodgy/illegal/
dangerous material on the Web
– It may be simple to have a
blanket ban
• Suggested approaches:
– We can accept certain levels of
risks
– More sophisticated responses
are needed
– We should share the approaches
we’ve taken
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02/24/access-to-social-sites-is-blocked/>
Interoperability Issues
• What happens if Social Web services host your data and:
– You can’t get the data back out?
– You only get the unstructured or poor quality data back
out?
– You can’t get the comments, annotations, tags out?
• There’s a need to:
– Ensure data export capabilities or
– Upload data from an alternative managed sources
– Understand limitations of data export / import and make
plans around limitations
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Support Issues
• I don’t have the time to:
– Understand it all
– Use the technologies
– Embed technologies in
daily working practices
– Train my colleagues
• You can:
– View them at work
– Listen to the podcast on
the Tube
– Use them in training
Common Craft video clips
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Flickr: http://www.flickr.com/photos/dimi3/3096166092/
Deployment Challenges
Deployment Strategies
• Interested in using Web 2.0 in your organisation?
• Worried about corporate inertia, power struggles, etc?
• There’s a need for a deployment strategy:
– Addressing business needs
– Low-hanging fruits
– Encouraging the enthusiasts
– Gain experience of the browser tools – and see what
you’re missing!
– Staff training & development
– Address areas you feel comfortable with
– Risk management strategy
–…
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Developing a Business Case
•
•
•
•
•
•
•
•
Use a template (West Dumbartonshire)
Be clear about what you hope to achieve
Background is very important
Contextualise
Beef up the business need
Find great examples
Aim high – if you don’t ask, you don’t get!
Use a social media strategy framework
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Be Well Informed
• UKOLN provide briefing
papers on web 2 of specific
relevance to the Cultural
Heritage sector
• Many are introductory – may
be useful to pass on to your
management team
• Some are on addressing
barriers
• Cultural heritage covers areas
of concern
• Stay well informed!
UKOLN briefing papers available
with Creative Commons licence
A(over
centre60
of expertise
in digital information management
docs published)
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Deployment Challenges
Staff Development
http://podcasts.alablog.org/blog/
_archives/2006/4/12/1881517.html
• There's a need for your staff
to:
– Understand what Web
2.0 is about
– Learn how to make use
of Web 2.0
• This is all subject to
constraints of lack of time;
resources; etc.
• The Library 2.0 Podcasts
Web sites provides a useful
resources for learning about
new tools, techniques, etc.
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Risk Managment
• Take a risk management approach to your evaluation of Web
2.0 technologies (as we do with IWMW)
– Establish Agreements
– Use well-established services: Google & Delicious are
well-established and have financial security.
– Notification: warnings that services could be lost.
– Engagement: with the user community: users actively
engage in the evaluation of the services.
– Provision of alternative services
– Use in non-mission critical areas: not for bookings!
– Long term experiences of services: usage stats
– Availability of alternative sources of data: e.g. standard
Web server log files.
– Data export and aggregation: RSS feeds, aggregated in
Suprglu, OPML viewers, etc.
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Risks & Opportunities Framework
• Rather than talking about services in an abstract
context ("shall we have a Facebook page") specific
details of the intended use should be provided.
• Document perceived benefits
• Document perceived risks
• Document missed opportunities and benefits which
a failure to make use of the Social Web service
• Summarise costs and other resource implications
• Once the risks have been identified and discussed
consider approaches to risk minimisation
• Give evidence which backs up assertions made in
use of the framework
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Conclusions
• Web 2.0 can provide real benefits for our users, however
organisations tend to be conservative
• We therefore need:
– Advocacy
– To listen to users' concerns
– To address users' concerns e.g. risk management
– A change of culture
• We can all benefit by adopting Web 2.0 principles of
openness and sharing. So let us
– Share our advocacy resources, risk management
techniques, etc.
– Develop your own social network based on openness,
trust, collaboration, ..
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Any Questions?
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