Transcript Using HTML

ARCS Motivation
Theory
by: Josefa Silman
EDTC 560
Multimedia and Web
Page Design
Instructor: Janet Wright
Back to
Web
Help
• Use the navigational buttons on the
bottom to navigate in this document.
• An underline under a text indicates a link.
• Click anywhere in the slide to advance to the next
slide.
home
Back to
Web
back
next
help
end
Objectives

Analyze the ARCS Model.

Examine forms of implementation.

Suggest applications of Model.
Back to
Web
Content
•
•
•
•
•
•
•
•
•
•
Introduction
The ARCS Model
John Keller
Attention
Relevance
Confidence
Satisfaction
Classroom application
Learning Checks
References
Back to
Web
Introduction
What is Motivation?
An internal state or condition that serves to activate or
energize behavior and give it direction. 1 (Huitt. 2001)
Why is it important?
Learned behavior will not occur unless it is energized.
1
(Huitt. 2001)
Back to
Web
What is the Arcs model
A ttention
R elevance
C onfidence
Satisfaction
Back to
Web
Who created it?
John Keller (University of Florida)
Worked on motivation in instruction late 1970s.
He was intrigued by the problem of
effort and its variable outcome.
Motivation – the most appropriate
explanation (1983).
Proposed the ARCS Model of
Motivation.
Back to
Web
John Keller, Ph. D.
ARCS Model
Attention
Perceptual
Arousal
Inquiry Arousal Variability
Relevance
Familiarity
Goal
Orientation
Motive
Matching
Confidence
Expectation
for Success
Challenge
Setting
Attribution
Molding
Satisfaction
Natural
Consequences
Positive
Consequences
Equity
Back to
Web
Attention
•Perceptual Arousal
Gain and maintain attention by using surprising,
incongruous, or uncertain events in instruction.
•Inquiry Arousal
Stimulate exploration by posing, or having student
generate, questions.
•Variability
Maintain interest by varying elements of
instruction.
Back to
Web
Relevance
•Familiarity
Use examples and concepts that are related to the
experience of learners and help them integrate new
knowledge.
•Goal Orientation
Present the objectives, utility and goals of the
instruction.
•Motive Matching
Use teaching strategies that match the motives of the
students.
Back to
Web
Confidence
•Expectation for Success
State performance requirements and evaluative rubric.
•Challenge setting
Provide multiple achievement levels that allow learners
of various levels to experience success.
•Attribution Molding
Provide feedback and support according to student’s ability
and effort.
Back to
Web
Satisfaction
•Natural Consequences
Provide opportunities to apply new skills in stimulating
environment.
•Positive Consequences
Provide feedback that sustain the experience of
success.
•Equity
Provide Consistent standard and consequences for
desired behavior.
Back to
Web
Examples of Classroom
applications
Attention
Inquiry Arousal
Ask questions and encourage
student’s questions.
Back to
Web
Examples of Classroom
applications
Attention
Perceptual Arousal
Use surprising events and learning aids
in instruction.
Back to
Web
Examples of Classroom
applications
Satisfaction
Natural Consequences
Provide opportunities for
students to exhibit new skills.
Back to
Web
Examples of Classroom
applications
Satisfaction
Positive Consequences
Provide positive feedback and
let students know when they are
doing well.
Back to
Web
Learning Check
Which of the following concepts belong in
the ARCS model? (click on the applicable
buttons)
Attention
Attribute
Relevance
Resonance
Confidence
Credentials
Satisfaction
Salutation
Back to
Web
Learning Check
Who created the ARCS model?
Please click on the right answer
(if it disappears, you are wrong).
John Keller
John Clark
Helen Keller
Back to
Web
References
Carr, A., M., Carr, C., S. (N.D.) Instructional Design in Distance
Education (IDDE)
Retrieve on 11/13/04 from http://ide.ed.psu.edu/idde/ARCS.htm
Huitt, W. (2001). Motivation to learn: An overview. Educational
Psychology Interactive. Valdosta, GA: Valdosta State University.
Retrieved [date], Retrieve on 11/13/04 from
http://chiron.valdosta.edu/whuitt/col/motivation/motivate.html
Maier, D, (N.D.) Keller's ARCS Model of Motivation.
Retrieve on 11/13/04 from http://www.ittheory.com/keller1.htm
Thank You and Good Bye
Back to
Web