Transcript Sensory Automated Management System - PRO-TS

ARCS
®
Introduction
Client Installation
© 2004 Marketing Systems Group All rights reserved
ARCS
®
Introduction
ARCS Terminology
 ARCS Capabilities
 ARCS System Hardware Components
 ARCS Systems Components
 ARCS Main Menus & Functions
 How to use ARCS
 System Demonstration and Discussion
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– How ARCS will work at Client
– What Client needs to do to get there
© 2004 Marketing Systems Group All rights reserved
ARCS
®
 The
crystal ball says
that you will be
asked by a
computer “What
scent makes your
home feel cozy and
comfortable?”
© 2004 Marketing Systems Group All rights reserved
ARCS
®
 Review ARCS
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Introduction
System Terminology
Product Category, Product, Brand
Feature, Limitation = Selection Criteria
Task = Test Types/Tests/Orientation
Panelists = People/Test Participants/Consumers
Studies = Groups/Study/Project/Block of Sessions
Sessions = Groups/Test Time Slots
Lists = Target Panelist Lists
System Administrator vs. Users
AIM = Automated Interview Module
ARM = Automated Recruiting Module
© 2004 Marketing Systems Group All rights reserved
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
© 2004 Marketing Systems Group All rights reserved
ARCS Capabilities
ARCS
®
ARCS Hardware Components
© 2004 Marketing Systems Group All rights reserved
ARCS
®
ARCS™ System Components
© 2004 Marketing Systems Group All rights reserved
ARCS
®
Main Menus
 Review ARCS Main
– Panelists
– Studies
– Questionnaires
– Lists
– Reports
– ARCS Administration
– ARM Administration
– AIM Administration
© 2004 Marketing Systems Group All rights reserved
Menus
ARCS
 User
®
Functions
Information
– Panelist
» Consumer Database
– Studies
» Recruit for participation
» Gather consumer preferences
– Questionnaires
» List of questions
– Lists
» panelist call lists
– ARCS Reports
» Consent Forms, Postcards, Test Check-in
Forms, etc.
© 2004 Marketing Systems Group All rights reserved
ARCS
®
Functions
 System Administration
– ARCS Administration
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Setup – Company Name, User ID’s
Utilities – Questionnaire Locks, Cleanup
Panelist – Organizations, Features, CDF’s
Studies – Replication
– ARM Administration
» Initiate Recruit/Submit to ARM
– AIM Administration
» Panelist & Employee Information entered Local or
at a Test Site
© 2004 Marketing Systems Group All rights reserved
ARCS
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How do you get started
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Must have a Defined Study
Know which panelists to Recruit
Know dates/times of Sessions
Know questions to ask
In ARCS
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Build list of recruits
Build Questionnaire
Set the test sessions
Build Study
Send to ARM and WEB Server
© 2004 Marketing Systems Group All rights reserved
Using ARCS
ARCS
 ARCS
®
Helpful Material
Training Manual
– 3-Day Training Schedule
– Step-by Step to Creating a Study
– Develop Questionnaire
» List of Commands
» Build techniques & flow
» Validate
– Recording questionnaire messages
– ARCS System Manuals
© 2004 Marketing Systems Group All rights reserved