Transcript Web 2.0

http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/sessions/kelly/
Web 2.0: Addressing
Institutional Barriers:
Introduction
Brian Kelly
UKOLN
University of Bath
Bath
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, instant
messaging, Blogs, SMS, etc. is
Email
[email protected] permitted providing distractions to
others is minimised.
UKOLN is supported by:
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This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Contents
This workshop session will cover:
Web 2.0
• What is it?
• What benefits can it provide?
• What are the difficulties and dangers?
Addressing the Challenges
• Case studies
• Understanding the cultural issues
A Model For Flexibility & Openness
• A user-focussed model
• Applications of the model
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Draft Timetable
16.15
16.20
16.30
16.35
16.45
17.05
Introductions
Web 2.0: What can it provide? (BK)
Web 2.0: Your thoughts on its potential
Web 2.0: Meeting needs and expectations (LP)
Barriers to Web 2.0 deployment (group exercise)
A deployment strategy (BK)
17.20
17.35
17.45
17.45+
Modelling Web 2.0 in HE: Are we there yet? (LP)
Applying the model (all)
Workshop finishes
Bar / football
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About The Facilitators
Brian Kelly:
• UK Web Focus
• Based at UKOLN
• Interest in Web 2.0, its potential and
addressing deployment barriers
Lawrie Phipps:
• Formerly worked for TechDis
• Now at JISC
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About You
Please provide the following information:
• Your name, institution and what you do
• What you hope to gain from the session
We intend to make use of a Wiki (a Web 2.0
technology) to make a note of the key points from the
discussions
from
your
contributions.
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information
management
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Web 2.0
Google as a Web 2.0 Exemplar
Google – developed
GMail, Google Maps, …
Use AJAX to provide richly
interactive interfaces
• Is your campus map
rescalable (without
loss of resolution)?
• You will still have work to
do, though. For example
is your building on the
map?
Or do you have a campus map in GIF format:
poor quality when printed, not reusable, but at
least you own it and you've got the University
logo on Ait.centre
(Northumbria
is an
exception
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information
management )
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RSS
See RSS
briefing paper
E-mail has its role but:
• Why send messages which time-out when many users will
read them too late?
• Why not use delivery channels which are spam-free?
• Why not use delivery channels which are more suited to
receiving information (as opposed to discussions)?
• Why not allow users to select their preferred channels?
RSS:
• Syndication of content
• A light-weight standard
used in the JISC IE
• View on Web, using one of
many dedicated RSS viewers,
Opera or Pluck IE plugin
Shouldn't RSS viewers be standard on desktops?
Google for "rss is opt-in
Shouldn't we be creating RSS feed for news
authenticated email"
A centre of expertise in digital information management
www.ukoln.ac.uk
alerts
–
and
not
just
adding
to
email
overload?
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Netvibes.com
Example of a
personalised Web
environment – just
add your favourite
RSS feeds
Can be:
• Conventional
news feeds
• RSS from email
(e.g GMail)
• Dynamic RSS
from searches
Note that Netvibes has an AJAX interface,
so that the windows can be dragged around • …
http://www.netvibes.com/
browserA area,
closed, etc. 
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Mobile Devices
Potential of mobile
devices in learning,
research, etc.
Lectures on iPods; studentcreated Podcasts; ..
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www.ukoln.ac.uk
http://www.everyobject.net/static.php?page=interactive
Are your University
Podcasts available
through iTunes?
Aren't you missing
out on a major
distribution channel?
(Note Student's
Union radio shows
are leading
the way)
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Blogs
http://blogs.warwick.ac.uk/johndale/
entry/student_mobile_ownership/
University of Warwick
seem to be leaders in the
UK with their Student
Blogging service:
• Listen to Auricle Blog &
Podcast with John Dale
• Note that "students will
say and do the wrong
thing" issue has been
addressed!
Want to engage with your users? Why not set up an IT Services
Blog? Here John Dale has received 20 comments on a posting
about student mobile ownership (a typical high response rate)
Or read AOwen
Blog
about
recent UCISA conf. www.ukoln.ac.uk
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Web 2.0
Wikis
http://en.wikipedia.org/w/index.php?title=University_of_Warwick
Wikis provide
collaborative, easy-touse Web-based
authoring.
Sounds ideal for HE:
• Students,
researchers and
support staff:
 collaborative work
 focus on content,
not on authoring
tools
 ..
Issue: (for Web/marketing people)
• Shouldn't you be proactive in ensuring content is accurate, …
• Should
you seek to lead in order to define structure? www.ukoln.ac.uk
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Web 2.0
13
Social Bookmarking / Folksonomies
http://www.ukoln.ac.uk/web-focus/
events/workshops/ucisa-wlf-2004-11/
Social bookmark services
introduced "folksonomies":
• User-defined tags
• Used for bookmarking,
shared photos, etc.
Comments:
• Librarians point out flaws
in approach
• But can miss the
potential benefits
As well as resource discovery,
social bookmarking can help:
What
Who
are
these
their
interest?
other
else
have
I bookmarked
with the
Looksare
a good
event
–people?
I'll bookmark
it
• Identify impact
'UCISA'
tag? Itag).
notice others have
(with 'UCISA'
• Find related resources (cf
bookmarked the same page.
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Amazon) www.ukoln.ac.uk
Web 2.0
14
Instant Messaging (IM)
IM – popular, widely
used, with benefits for
collaboration, but banned
in some places
Meebo:
• Web-based IM client
• An AJAX application
Gabbly.com:
• No ID needed
• Set up anywhere
http://www.meebo.com/
Should IT Services ban applications when there are trivial
ways around such bans? What is the reason for such bans:
A centre
of expertise inmanagement;
digital information management
ideology;
resource
support; security; www.ukoln.ac.uk
…?
Web 2.0
Skype / VoIP
Skype is a good example of
Internet telephony:
 Integrated voice, IM,
Web (and now video)
 Can be high quality
 Free / cheap calls
 Conference calls
 Accessibility benefits
 Proprietary
 Network and
management issues
VoIP is coming, so now’s the time to gain experiences. What
are the implications of ‘free’ always-on telephony (i.e. it's not
just about
software)
you
couldmanagement
be broadcasting thiswww.ukoln.ac.uk
talk now!
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Exercise
Web 2.0: Other Useful Applications
Please give your suggestions for:
• Other examples of Web 2.0 applications
• Other areas of use within the HE sector
We intend to make use of a Wiki (a Web 2.0
technology) to make a note of the key points from the
discussions
from
your
contributions.
A centre of expertiseand
in digital
information
management
www.ukoln.ac.uk
16