Transcript me - prowe.
Recommendation & review Recommendation and review in online library environments PROWE End of Project Dissemination Event 12 December 2007 OU Library, Milton Keynes Kara Jones Research Publications Librarian Kate Robinson Head of Reader Services Library & Learning Centre University of Bath, UK Who uses review and recommendation in decision making? • 1. Yes, all the time • 2. Occasionally, in conjunction with traditional information sources • 3. No, I prefer to rely on official sources • 4. Other Who do you trust? Which would you trust? 1. 2. 3. 4. 5. 6. Ariadne LibraryThing Waterstones The author Amazon.co.uk Library catalogue/publisher’s blurb User-generated content • Content produced by the end-user, rather than the producer: – – – – Reviews Recommendations Ratings Personalised categorisation • Assumptions – – – – Participation Reputation Community-focused Social yet individual Why have a blog? Expectations of online destinations? .. Users have become accustomed to creating content on the web.. [they] have an expectation they will find a community at their online destination They expect to interact with their information resources, not to consume them passively. Coyle, K. (2007) Managing technology: the library catalogue in a 2.0 world, The Journal of Academic Librarianship, 33(2), 289-291. Who’s doing what? 1. Creators 13% Publish web page Publish or maintain a blog Upload video to sites like YouTube 2. Critics 19% Comment on blogs Post ratings and reviews 3. Collectors 15% Use RSS Tag Web pages 4. Joiners 19% Use social networking sites 5. Spectators 33% Read blogs Watch peer-generated video Listen to podcasts 6. Inactive None of these activities 52% Source: Li, Charlene. ‘Forrester’s new Social Technographics report’, posted 22 April, 2007 on Groundswell: Winning in a World Transformed by Social Technologies. http://blogs.forrester.com/charleneli/2007/04/forresters_new_.html (Accessed: 10 May 2007) Web 2.0 in library environments • Library catalogues – Ratings, reviews, community recommendations • Tagging / Social bookmarking – In the catalogue, in databases, on webpages Who’s using web 2.0? •12% of web traffic is to web 2.0 sites •668% growth in last two years* • Professional recommendation services – Was alerting services and SDI – now F1000: reputation and community * (Hitwise data available from BusinessWeek blog: http://www.businessweek.com/the_thread/blogspotting/archives/pdf/Tan cer%20Web2expo1.pdf. Accessed: 15 May 2007) Library Catalogue • • • • • Authoritative No risk Quality controlled/assured Stand-alone/static Top-down Bringing the two together User generated content reviews recommendations comments + the library catalogue? Perspectives • Academic Perspective • How can an undergraduate possibly constructively comment on MY reading list? • Librarian Perspective • What is the future for the library catalogue if we don't do this? • Library User Perspective • How are you going to encourage me to add my reviews? • Distance Learner Perspective • How is this different to Amazon? Academic perspective? • How can an undergraduate possibly constructively comment on MY reading list? Librarian perspective? • What is the future for the library catalogue if we don't do this? Library user perspective? • How are you going to encourage me to add my reviews? Distance Learner Perspective? • How is this different to Amazon? What have we done at Bath? Experimented on a ‘safe’ collection – ‘Around the World in 80+ Books’ – Recommended by international students and staff as a ‘taster’ of their home countries – Seeded conversation by encouraging international students to visit the collection site "...it consists of three parts: one is a old castle which houses classical literature, the other is a brand new glass and concrete building named the "Calendar of Light" housing academic and factual books, a cylinder shaped building connects the two. It always gets me when you walk from one part to the other how you are walking from one world to another..." Guillou, J. Ondskan. Lindgren, A. Pippi Långstrump Lindgren, A. Pippi Longstocking Lindgren, A. Bröderna Lejonhjärta Moberg, V. The Emigrants Moberg, V. Unto a Good Land Moberg, V. The Settlers Moberg, V. The Last Letter Home Söderberg, H. Doktor Glas Söderberg, H. Doctor Glas Strindberg, A. Fröken Julie Strindberg, A. Miss Julie Mapanje, J. The last of the sweet bananas: new & selected poems Chimombo, S. The bird boy's song Chimombo, S. The wrath of Napolo : a novel White, L. Magomero : portrait of an African village Xinran. What the Chinese don't eat: the collected Guardian columns Wang, L. Tea and Chinese culture Chang, J. Wild swans: three daughters of China Kang, Q. Hong lou meng Ts’ao, H-c. A dream of red mansions . Moderated reviews • Attached a wiki space page to each catalogue record to record comments • Login to comment, moderation in place • Ratings function to be added • Use this ‘safe’ environment as a small scale pilot project • See what happens! Questions? Kate Robinson Head of Reader Services Library & Learning Centre University of Bath Em: [email protected] Kara Jones Research Publications Librarian Library & Learning Centre University of Bath Em: [email protected]