Transcript Chapter 13 Adding Web Site Functionality

13
Adding Web Site Functionality
YOU WILL LEARN TO…
Section 13.1
• Identify the limitations of hit counters
• Monitor Web site traffic
• Describe the information gathered by tracking
systems
• Identify database interface pages
Section 13.2
• Identify Web site search features
• Add named anchors to a Web page
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Adding Web Site Functionality
YOU WILL LEARN TO…
Section 13.3
• Identify tools used to share news
• Identify tools used to collect visitor information
• Create a guest book
Section 13.4
• Explain how frames work
• Identify guidelines for frames pages
• Create a frames-based page
• Use frames on a site
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Focus on Reading
Main Ideas
Key Terms
Hit counters and tracking
software tally the number
of visitors to a Web site.
Databases collect, store,
and organize information
gathered from a site’s
visitors.
hit counter
tracking software
database
record
database driven
database interface page
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Tracking a Web Site’s Visitors
E-commerce sites often
include hit counters to
help track Web traffic. But
this only tracks that the
user came to the page.
Tracking by page view
records how many times a
page was visited.
Tracking by unique visit
records how many people
visit a site overall.
hit counter A dynamic Web
component that records how
often a file is accessed from
a Web server. Each file on a
Web page counts as one hit.
(p. 366)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Tracking a Web Site’s Visitors
Other tracking software
records user information
that can help the site’s
owners to:
• decide how to advertise.
• identify popular Web pages.
• fine-tune navigation.
Most Web hosting
companies provide Web
statistic software that
provides vast statistical
information.
tracking software Records
information about Web site
visitors such as what
browser they used, how
they navigated to the site,
and what country they are
from. (p. 367)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Connecting Web Sites and Databases
After visitors give their
information, the company
must have a way to
collect, organize, and
store this information.
Many companies use
databases to maintain the
information given by
users.
database A collection of
information that is organized
by fields and records for
easy retrieval. (p. 368)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Connecting Web Sites and Databases
A database is organized
in fields.
A field is one piece of
information.
A record includes all the
fields of information
gathered from one
person.
record A group of related
fields in a database that
contains all the information
gathered about a particular
person or product. (p. 368)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Connecting Web Sites and Databases
Web site developers use
static pages for fixed
information and dynamic
pages for information that
will change.
When dynamic pages pull
information from a
database, the Web site is
said to be database
driven.
database driven Dynamic
page that uses a database
for its source of information.
(p. 368)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Connecting Web Sites and Databases
Web sites must have a
database interface page
to allow users to interact
with the database through
the browser.
database interface page A
Web page that connects to
and interacts with a
database. (p. 368)
pp.
366-369
Section 13.1 Tracking Visitors and Collecting Information
Section Assessment
Examine Which type of
tracking method would
you use to record how
many people visit a site
overall?
A. page viewers
B. database entries
C. hit counters
D. unique visits
D. unique visits
pp.
Section 13.2 Making Information Easy to Find
Focus on Reading
Main Ideas
Key Terms
Web developers use tools
such as site maps, tables
of contents, and named
anchors to help visitors
locate information on the
site. Site search
components enable
visitors to find specific
words or phrases on the
site.
site map
table of contents
search capabilities
frequently asked
questions (FAQ)
named anchor
371-374
pp.
371-374
Section 13.2 Making Information Easy to Find
Search Features
A site map can help your
Web site’s visitors find
information quickly and
easily.
A table of contents on a
Web site allows visitors to
see the contents and
organization of the site in
a glance.
site map A list of categories
that organizes the content of
large Web sites. (p. 371)
table of contents A Web
site element that allows
visitors to see the contents
and organization of the site
in one glance; similar to the
table of contents of a book.
(p. 372)
pp.
371-374
Section 13.2 Making Information Easy to Find
Search Features
Most e-commerce Web
sites have search
capabilities that allow
users to look for specific
information.
search capabilities A Web
site feature that allows
visitors to find specific words
or phrases in the site’s
content. (p. 372)
pp.
371-374
Section 13.2 Making Information Easy to Find
Frequently Asked Questions Pages
Frequently asked
questions pages offer
answers to questions
likely to be asked about
the business and the site.
Many FAQ pages include
named anchors to take
visitors immediately to the
information they are
seeking.
frequently asked
questions (FAQ) A list of
questions and answers to
questions that visitors are
likely to have about the Web
site, the business, or a
company’s products.
(p. 373)
named anchor A hyperlink
to a specific place in another
document or to a specific
place in a document.
(p. 373)
pp.
Section 13.2 Making Information Easy to Find
• Activity 13A – Add Named Anchors (p. 373)
371-374
pp.
371-374
Section 13.2 Making Information Easy to Find
Section Assessment
Name Where would a
visitor go to see the
contents and
organization of a Web
site in one glance?
A. map view
B. FAQ page
C. site map
D. table of contents
D. table of contents
pp.
Section 13.3 Building a Sense of Community
Focus on Reading
Main Ideas
Key Terms
Web sites use
newsletters, blogs, and
syndicated content to
share information with
visitors. Bulletin boards
and guest books allow
visitors to share
information with other
online users.
newsletter
blog
RSS
bulletin board
guest book
375-379
pp.
375-379
Section 13.3 Building a Sense of Community
Sharing Information with Visitors
Some Web sites allow
users to sign up to receive
newsletters.
A blog is a Web page that
visitors access to read
frequently updated news,
information, and opinions
about a variety of topics.
newsletter A method of
staying in touch with a Web
site’s users, usually includes
news, information, and
updates about a particular
topic. (p. 375)
blog A public journal in
which one or more
individuals share their
thoughts on a variety of
subjects. (p. 376)
pp.
375-379
Section 13.3 Building a Sense of Community
Sharing Information with Visitors
Some Web sites allow
users to include RSS
feeds from thousands of
content sources to create
highly customizable and
personal pages.
RSS (Really Simple
Syndication) A content feed
that allows syndicated Web
content to be published on
several different Web sites.
(p. 376)
pp.
375-379
Section 13.3 Building a Sense of Community
Receiving Information from Visitors
On a bulletin board,
people can post
questions, photos, news,
thoughts, or artwork for
others to discuss or
comment on.
A guest book gives
visitors to your Web site a
place to publicly comment
on their experiences with
the Web site.
bulletin board An online
area where users can
exchange messages.
(p. 377)
guest book A public record
of comments from visitors to
a Web site. (p. 377)
pp.
Section 13.3 Building a Sense of Community
• Activity 13B – Create a Guest Book (p. 377)
375-379
pp.
Section 13.3 Building a Sense of Community
Section Assessment
Evaluate Which feature
would you use if you
wanted to give visitors
a place to post
comments on a Web
site?
A. newsletter
B. guest book
C. blog
D. RSS feed
B. guest book
375-379
pp.
Section 13.4 Frames
Focus on Reading
Main Ideas
Key Terms
Frames allow designers to
control how individual
areas of a site display and
scroll. Dreamweaver
provides predefined
framesets that make it
easy to create framesbased sites.
frame
frameset
380-384
pp.
380-384
Section 13.4 Frames
Creating Frames-Based Pages
Frames are designed to
make navigation easier by
keeping part of the site
constant.
frame A separate region on
a Web page that contains its
own HTML document.
(p. 380)
To create a frames page,
first create a single shell
page called a frameset.
frameset A shell page in a
frames site that contains
information about the size
and placement of the frames
within the site. (p. 380)
pp.
380-384
Section 13.4 Frames
Creating Frames-Based Pages
Follow these guidelines to make your frames pages more
user-friendly:
• Consider the number, placement, and size of the frames.
• Consider your target audience, as many older browsers
do not support frames.
• Consider usability and accessibility issues.
pp.
Section 13.4 Frames
• Activity 13C – Use Frames on a Site (p. 382)
380-384
pp.
Section 13.4 Frames
Section Assessment
Identify Dreamweaver
allows you to use a
predefined _________
to create frames-based
sites.
A. frameset
B. layer
C. style sheet
D. frame area
A. frameset
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Adding Web Site Functionality
Chapter Review
True/False Older
browsers all support
frames-based sites.
False. Many older
browsers do not
support frames.
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Adding Web Site Functionality
Chapter Review
Explain Why do many
Web sites include a
page that answers
frequently asked
questions (FAQ)?
FAQ pages are
designed to answer
questions that a
visitor is likely to
have regarding the
Web site. Visitors
will not have to wait
for a response for
common questions.
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Adding Web Site Functionality
Resources
For more resources on this chapter, go to the Introduction
to Web Design Using Dreamweaver Web site at
WebDesignDW.glencoe.com.