Transcript Web Site Development - Small Business Resource

Small Business Resource
Power Point Series
Web Site Development
– A Beginners Guide
Introduction
This PowerPoint is not about complex web site
programming. It is more concerned with features
that can be included on web site that may make it
more interesting for the visitor and encourage
repeat visits.
In developing a web site it is rare to get things
right first time. One has to test and analyse.
Be User Friendly
Use short sentences and paragraphs on your Web
site.
Check your spelling and grammar on your Web site
Use light coloured backgrounds on your Web site.
Avoid letting your pages scroll down too far.
Keep your fonts count at a minimum if possible.
Keep It Functional
If you use a sound file at your site, give the visitor
a choice to hear the file or not.
Have all your contact information on your site.
Place meta tags on your site.
Make sure all your links work on your Web site.
Test And Re-test
View your Web site with different browsers and
different browser versions.
Stay away from using large graphics or animations.
Don't use too many frames on your Web site.
Above all, make it easy to navigate on your site.
Simple Things Annoy
Avoid using all upper case letters.
Don't have missing graphics on your Web site
Always have a link on every page to return them
to your home page.
Features
Ask people to bookmark your site. Have a ''free for
all'' links page on your Web site to draw traffic.
Ask people to make your site their start up page.
VERY IMPORTANT - Capture the visitor’s e-mail
address right away when they visit your Web site.
More Features
Offer an e-mail newsletter to subscribe to.
Have them sign up to let them know when your
site is updated.
Put a feedback form or a way for them to tell you
what they liked or disliked about your Web site.
Have visitors sign up for a contest.
Put a guest book on your site.
More Features
Have a secure way of letting people order your
products on your Web site
Have an FAQ page for visitors.
Update your Web site content on a regular basis.
Create Web pages that are rich in content and
offer value to your visitors.
Features That May Draw Visitors
Put a chat room on your Web site to draw
visitors.
Put an online forum on your Web site to draw
visitors.
Features That May Draw Visitors
Ask visitors to link to your Web site to draw more
traffic.
Show the awards you've won on your Web site.
Put an interactive game on your Web site to draw
visitors.
Give away free stuff from your Website to draw
traffic.
Give Away Free Stuff From
Your Website To Draw Traffic.
Give away free web design services.
Give away free virus checker software.
Give away free currency converters.
Give away free web-based hard drive space.
Give away free secure servers.
More Free Stuff Suggestions
Give away free web site space.
Give away free phone calling cards.
Give away free Java scripts.
Give away free online resume makers.
Give away free forwarding e-mail accounts.
Give away free web-based e-mail accounts.
And More …
Give away free autoresponders.
Give away free e-mail newsletters.
Give away free e-mail discussion groups.
Give away free online listservers.
Give away free mailing list management services.
Give away Give away free online reminder
services.
And Yet More
Give away free URL submission services.
Give away free URL submission software.
Give away free web directory submission
software.
Give away free web directory submission service.
Give away free-for-all links submit software.
Give away free classified ad submission services.
More Give Away Ideas
Give away classified ad submission software.
Give away free meta tag checkers.
Give away free banner exchanges.
Give away free graphics.
Give away free animated gifs.
Give away free web site backgrounds.
Yet More Give Away Ideas
Give away free animations.
Give away free clipart.
Give away free meta tag builders.
Give away free wallpaper.
Give away free message boards.
Give away free classified ads boards.
Give Away Ideas Cont.
Give away free guest books.
Give away free chat rooms.
Give away free link pages.
Give away free secure shopping carts.
Give away free CGI scripts.
Give away free Java scripts.
Give Away Ideas Cont.
Give away free feedback forms.
Give away free counters.
Give away free Web site trackers.
Give away free online calendars .
Give away free Web page templates.
Give away free electronic greeting cards.
Give Away Ideas Cont.
Give away free press release submission.
Give away free web site maintenance services.
Give away free screen savers.
Give away free desktop themes.
Give away free mouse pads.
Give away free e-books.
Give Away Ideas Cont.
Give away free HTML programs.
Give away free video games.
Give away free business software.
Give away free utility software.
Give away free organizational software.
Give away free e-coupons.
Give Away Ideas Cont.
Give away free CD-ROMs.
Give away free stuff from your Website to draw
traffic.
Give Away Ideas Cont.
Give away free advice.
Give away free videos.
Give away free audio cassettes.
Giveaway free special gifts.
Give away free gift certificates.
PowerPoint Content
As such, the contents should not be relied upon and
professional advice should be taken in specific cases.
In addition, none of the content of this PowerPoint
or related publications or links will form any part of
any contract between us or constitutes an offer by
Strategic Marketing Ventures Ltd
Powerpoint User Guidelines
These Powerpoints are for the personal use of members of any
of the online marketing resource centres provided by Small
Business Resource Ltd.
Members may download these Powerpoints and re-brand and
amend provided the following attribution is stated at the end.
“This Powerpoint has been sourced from Small Business
Resource.”
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