Transcript Technology in Recruitment

Technology, Recruitment and a
Student Centered Focus
Dean R. Kahler
Western Kentucky University
[email protected]
Technology, Recruitment and a
Student Centered Focus
We have to keep up in a fast paced world!
Technology, Recruitment and a
Student Centered Focus
Our institutions enrollment goals -
usually
MORE STUDENTS!
Technology, Recruitment and a
Student Centered Focus
Western Kentucky University
Have 63,000 prospects in the enrollment funnel each recruitment cycle
In 2002 had 7,737 applications - Fall 2007 have 10,244 applications
(32% increase in applications processed with same number of staff)
Enrollment has also grown substantially – in last decade WKU grew
28%
International enrollment up by 90% in last 5 years
Technology, Recruitment and a
Student Centered Focus
So how are we doing that?
Technology, Recruitment and a
Student Centered Focus
The Internet is incredibly important Prior to 2004, prospect leads came predominately from
high school visits.
In 2006, web inquiries were our most prominent source of
prospect leads.
The percentage of prospects from web as primary source
continues to grow.
Technology, Recruitment and a
Student Centered Focus
Although the importance of the Internet increases Many schools do not have a web person dedicated to web
Schools continue to hire admissions staff to visit high
schools
Technology, Recruitment and a
Student Centered Focus
WKU has made shift from some high school admissions
counselors to e-Recruitment staff
Responsible for developing high tech - high touch
recruitment strategies
No travel but still covers the world
Personalized recruitment is the top priority
Technology, Recruitment and a
Student Centered Focus
The analysis of the effectiveness of the Internet is also
critical Google Analytics Where do your web visitors come from?
How do your web visitors interact with your web sites?
See what your web activity looks like
Invisible to the user
Free and easy to use
www.google.com/analytics
Technology, Recruitment and a
Student Centered Focus
Technology, Recruitment and a
Student Centered Focus
Technology, Recruitment and a
Student Centered Focus
Technology, Recruitment and a
Student Centered Focus
Technology, Recruitment and a
Student Centered Focus
Technology, Recruitment and a
Student Centered Focus
On-line applications are a must
Start with a printable pdf application to download
Use pre-printed applications if hard copies are used
Move toward an interactive on-line application with
data that can be downloaded to your SIS
Save on staff having to reenter data
Share your data with others on campus
WKU printed apps
cost us pennies to add
the data
Students like them
We can monitor where
our apps are coming
from
Processors like them
more than handwritten
apps
WKU On-line application
process speeds admissions
process
Saves on data input time
Is available 24x7x365
Allows us to share data easily
Makes application available
to prospective students
worldwide without relying
upon snail mail
Technology, Recruitment and a
Student Centered Focus
Customization and E-brochures
QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
Kennesaw State University
www.kennesaw.edu
Please log and type “Admissions Professional” in address line
so that we can eliminate test from the recruitment database.
Technology, Recruitment and a
Student Centered Focus
WKU uses a customized brochure with a pre-printed
application and housing application.
Technology, Recruitment and a
Student Centered Focus
Customized brochures are printed at the printer
Data is transmitted via FTP to the printer overnight
Brochures are printed and assembled next morning
Custom brochures are in the mail that day
Costs are still affordable because we only print what
we need each year
Technology, Recruitment and a
Student Centered Focus
On-line FAQs - Ask Big Red
Will respond to audience 24x7x365
Significantly reduced email traffic
Inexpensive, actually it was free
Produced ”in house”
Ask Big Red
Administrator Screens
Ask Big Red
Administrator Screens
Ask Big Red
Administrator Screens
Ask Big Red
Administrator Screens
Ask Big Red
Administrator Screens
Technology, Recruitment and a
Student Centered Focus
Custom e-mails
ColoradoSoft’s Worldmerge - send personalized, html
based emails
Sends each email individually using simple databases
$59 dollars is a real bargain
www.coloradosoft.com
Technology, Recruitment and a
Student Centered Focus
Brainstorm with your staff - take a staff meeting to
explore
The sky’s the limit - there are no bad ideas just keep
the student focus individualized
Encourage growth in your staff
What would you do if you could do anything?
Then find the way…
Technology, Recruitment and a
Student Centered Focus
Can we afford this stuff?
Most likely Develop in house Use your own IT division Try using Freelance Designers - you place the
project out for free bids
Technology, Recruitment and a
Student Centered Focus
Good luck!
Dean R. Kahler
Western Kentucky University
[email protected]