Transcript My Phone Marketing Tool Kit

My Phone ®
Service Description
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My Phone Value Proposition
Have you ever…
My Phone makes it easy to…
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Protect information on your phone
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Access and manage your phone content online
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Locate your phone*
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Review and share photos
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Worried about losing the
information on your phone if it is
lost or stolen?
Found it difficult to get photos
off a phone?
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Spent too much time adding
contacts to a new phone?
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Needed to move information
from an old phone to a new one?
* Location features not available in all markets
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The Microsoft® My Phone Service
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Automatically back up data to a password-protected website for free
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Manage contacts and calendar using your PC
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See and search contacts, text messages and more on the Web
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Post photos from your phone to social networking and photo sites or share them from your PC
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Find your lost phone on a map, remotely lock it or wipe it clean*
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Transfer data to a new phone
* Location and Premium features not available in some markets. One time fee may apply
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My Phone Features
Protect information on your phone
Available
Automatically back up your contacts, calendar, text messages, photos, music, video, documents and browser
favorites to password-protected website
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Remotely lock your phone from the My Phone web portal
* New!
Remotely erase your phone from the My Phone web portal (all sensitive information on device and storage card set
back to factory default)
* New!
Access and manage your phone content online
Manage your phone content online – Add/Edit/Download/Archive/Search/Find Duplicates
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Easily migrate or restore your phone's data to a new or second phone with just a few clicks
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Locate your phone*
Map the last known location of your phone for Free (from last sync or photo post)
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Ring your phone when it is set to vibrate or silent
* New!
Locate your phone’s current location on a map (US only)
* New!
New!
Review and share photos
View and download photos from My Phone web portal to share with family and friends
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Post photos to social networking sites (Windows Live, Facebook, MySpace and Flickr) from the My Phone web portal
or directly from your phone
 New!
Notes:
 My Phone available in 25 languages on Windows 6.0/6.1/6.5 devices
 Opportunity for MO Partner co-branding of the portal
* Premium and Locate features, including Free Last Sync, are not available in all markets
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My Phone Premium Features
The My Phone service is FREE* except for the Premium
Bundle, which includes 4 Lost Phone features:
Premium
Feature
Bundle
Ring
Map Current Location (US Only)
Lock
Erase**
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Encouraging Trial at Launch
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Free trial period: Premium features will be available for Free until 11/30/2009
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1st use Free: After the free trial period, all new and existing users will have (1) Free Use
Market Limitations
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The Premium Feature Bundle is available in the following 19 markets, only:
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How it works
Unites States, Mexico, United Kingdom, Germany, France, Italy, Spain, Portugal, Denmark,
Netherlands, Greece, Poland, Finland, Norway, Sweden, Brazil, Australia, Japan and Taiwan
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If a user has misplaced their phone, they visit the My Phone portal and click “Find your lost phone” > “Get Started”
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User performs a connection test to ensure My Phone can reach the phone
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User then purchases (1) Use of the Premium Feature Bundle via Windows Marketplace for Mobile
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A Use is defined as the ability to execute (3) Rings, (3) Finds, (1) Lock and (1) Erase** at any time over a 7-day period
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From the My Phone portal, users are taken to the Marketplace website to perform a credit card transaction
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Pricing: $4.99/€4.99 per Use. No Refunds.
* Standard operator data charges apply.
** Once an Erase is performed, no features can be used
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My Phone User Experience
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