Transcript This secret is more profitable … and will bring you higher returns

World Internet Summit
"Internet ABCs"
with Brett McFall
Why do business
on the internet?
• FIRST STEP: Define WHY you want to create your own
business online …
the WHY is always
more important than the HOW
as Anthony Robbins says…
• Do you want to create a “passive” stream of income?
• Do you want to create a sense of security for yourself?
• Do you want to leave your job?
• Do you want to create surplus money to invest?
• STOP RIGHT NOW and write it down – THIS WILL
BECOME YOUR GOAL that you are committed to … and
we are committed to showing you how to reach it
Why do business
on the internet?
• SECONDLY: Realize that you don’t need to know
everything… in order to make money online
SOME BASIC SKILLS YOU'LL NEED...
• Be able to SEARCH the internet
• Learn how to type (even if it’s using one finger!)
• Get familiar with Microsoft Word at the very least …
and Microsoft Frontpage as a 2nd
• Learn how to send and receive email
• Keep learning and listening to all you can
The REAL reasons to do
business on the internet
• Work when you want
• Wake when you want
• No staff to pay … no premises to rent
• Freedom – your business can be almost 100% fully
automatable
• Create as many businesses as you want
• Beginners can do it
• Doesn’t have to involve any MLM – and certainly not
any scams
• Lots of money to be made
The REAL reasons to do
business on the internet
• Virtually no capital outlay
• Virtually no capital risk
• Unlimited world wide market (and you can work
anywhere in the world)
• HUGE profit margins
• No shipping costs
• Advertising is cheap … if not completely free
• You’d have to invest USD$500,000 at 5% net rental
return to make USD$25,000 a year
• Equivalent to approximately USD$2,000 a month
income from the internet
How much
opportunity is available?
LOCALLY: USA
165 million people online (59.1% of population)
http://www.nua.com/surveys/how_many_online/n_america.htmlMarch
March 14, InternetNews.com reports that USD$1.8
billion spent online last year – growing 14% per year
http://www.internetnews.com/ec-news/article.php/3489856
How much
opportunity is available?
INTERNATIONALLY
There are 103 million people online in China
alone
20% have shopped online before, spending 10
BILLION YUAN in the first half of 2005
http://www.smartmobs.com/archive/2005/07/24/chinas_interne.html
90% of the South Korean population uses
broadband - highest in the world
How much
opportunity is available?
INTERNATIONALLY: Australia
Spend $8.4 billion per year ... 79% of users shop online
(over 5 million people)
Over 2,000 Australians make a full-time living from trading
online via Ebay.com.au
Source: AC Nielsen
Ways to
make money online
Ebay auctions (1.5 billion hits a month) …
MLM …
Regular “mom and pop” businesses online
Affiliate programs (selling other people’s products for a
commission)
www.amazon.com
www.clickbank.com
www.affiliateprograms.com
Ways to
make money online
Own resale rights to a product (selling other people’s
products for NO commission)
www.resalerights.com
The No.1 product to sell is …
YOUR OWN INFORMATION or
SOFTWARE PRODUCT –
downloadable AND physical
Ways NOT to
make money online
Don’t spam
Don’t use “chain letters”
IMPORTANT:
Don’t get
overwhelmed
Simple steps in
your internet business
STEP 1) Product / Customers
PRODUCT may come first – so start creating
• www.google.com to research who else is selling it
• www.gutenberg.org to get public domain content
• www.thepdfconverter.com to create an ebook
• www.elance.com to have someone else do the work
Or CUSTOMERS may come first – so start researching
• http://inventory.overture.com
Simple steps in
your internet business
STEP 2) Register domain name
www.hostingbay.net
www.godaddy.com
Both offer hosting as well
Simple steps in
your internet business
STEP 3) Create a sales message
• The most critical part of the whole process
• Turns your website into a 24 hour sales person for you
• Write it yourself – www.burpiesbybrett.com
• Pay someone else to do it – www.elance.com
Simple steps in
your internet business
STEP 4) Design Web Page
• Keep it very simple
• Use Microsoft Frontpage
• Use one of the 5000 templates you now own
• Or have someone else do it for you – www.elance.com
Simple steps in
your internet business
STEP 5) Accept Cash
• www.clickbank.com
• www.paypal.com
Simple steps in
your internet business
STEP 6) Start Marketing
• Joint ventures
• Google Ads
• Forums – others or your own
• E-zines – others or your own
• Viral marketing
Simple steps in
your internet business
WORKING SMARTER …
STEP 7) Automate the
marketing process
• www.autopilotriches.com
Terms and jargon that
you need to know
"Blog"
• Short for "web log"
• A diary or journal on an Internet site
• Good news is they help you to get listings in search
engines
• Make it a habit to create an entry every couple of days
• Examples...
• Alan Forrest Smith .... David Cavanagh ... Armand Morin
• Start one at: www.blogger.com
Terms and jargon that
you need to know
“Affiliate"
• Someone who promotes a product in between the merchant
and the end customer, and earns a commission
“Affiliate Link”
• A link including a piece of special code that is provided to an
affiliate for the purpose of tracking referrals.
Terms and jargon that
you need to know
“Auto-Responder"
• An “automatic response”
• An email feature that automatically sends an email message to
anyone who sends it a message
• Or a series of messages that you send to your customers at a
pre-programmed time and date
“Browser”
• Short for Web Browser; it's the tool (program) that allows you
to surf the web - Netscape Navigator … Internet Explorer
Terms and jargon that
you need to know
“Chocolate”
• A crucial resource for computer users. Chocolate is what you
eat when you get frustrated with web functions such as
searching for specific items, writing web pages.
• Very popular amongst Newbies
Click-Through Ratio (CTR):
• Percentage of visitors who click-through on a link to visit the
merchant's web site
Terms and jargon that
you need to know
“Conversion Rate”
• Percentage of clicks that turn into sales or leads
“Cookie”
• A "cookie" is an Internet site's way of keeping track of you.
• Ideally a cookie could make your surfing easier by identifying
you, tracking sites you visit, topics you search, and get a
general feel for your preferences.
• It can also be used to collect your e-mail address for marketing
(and maybe spamming) purposes.
Terms and jargon that
you need to know
“Domain Name”
• The name which identifies a web site on the Internet. For
example, mysite.com
“eZine”
• Short for electronic magazine
“FTP”
• File Transfer Protocol. A program to move files over the
Internet between your computer and a web site, uploading to
the site and downloading from the site to your computer
Terms and jargon that
you need to know
“Geek”
• Someone for example like … David Cavanagh
“Keyword”
• A word you might use to search for a Web site
• For example, searching the Web for the keyword “hurricane" or
“katrina" might help you find sites related to the recent disaster
in New Orleans
Terms and jargon that
you need to know
“Pay-Per-Click”
• Program where an affiliate receives receive a commission for
each click (visitor) they refer to a merchant's web site.
• Pay-per-click programs commissions (from $0.01 to $0.25 per
click), and a very high conversion ratio since visitors need only
click on a link to earn the affiliate a commission
“PDF”
• Portable Document Format. A file format which allows
consistent viewing and printing of digital documents with the
fonts, images and layout on any computer system.
Terms and jargon that
you need to know
“RSS”
• Rich Site Summary or Real Simple Syndication
• System for sharing of content such as news articles and is very
popular with bloggers.
“Virus”
• Program which can infect your computer like a medical virus
might infect and damage your body. Always use an anti-virus
program, keep it updated
Congratulations
• You CAN make money on the
internet if you treat it like a
serious business
• The good news is, it can be
amazingly rewarding …
interesting … and give you a
fantastic lifestyle