Transcript building your website today!

Presentation by
Judy Yorimoto
[email protected]
www.WallstreetWebmasters.com
Copyright 1999
How can small business owners here in Hawaii
expect to be visible when there are so many
web sites now in existence?
Why, do I need a web site?
Electronic not Paper!
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Do business at the speed of light!
Why the Internet?
It’s better, faster, and cheaper!
It can save you $$ if you learn how to use it.
It’s just like a tool. Its a utility.
“You don’t need to own a computer
– to benefit from the Internet.”
Identify your niche!
Make building and maintaining your web
site a priority!
Select a domain name
Choose a descriptive URL.
Register an easy to remember name. (URL)
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Register your domain name through Network Solutions.
example:
www.WallstreetWebmasters.com
I also own www.WallstreetWebmasters.net
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You can register .com or .net. You can also use .cc., etc.
Register another catchy URL.
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example: www.Cooking4Success.com
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10 Dynamic Components
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Strong identity
A professional look
Obvious credibility
Superb graphic design
Easy clear text
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Ease of navigation
Logical navigation
Accurate information
Working links
Fast loading
What’s your hook?
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Keep adding new features,
promise to keep them
current.
Web site usefulness
Value-added services
Special features
Unique appeal
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Keep it up to date.
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Ask them to bookmark it.
Keep it creative.
Start your own mailing
list.
Start an on-line newsletter.
E-mail them your
promotions
Get Active!
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Learn how to use your net
tools
Start checking out the net
Subscribe to on-line
newsletters or newsgroups
Create your own unique
ideas to keep your visitors
coming back for more.
E-mail – send out your
URL address
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Ask for referrals, ask them
to recommend it!
On-line Forms
Auto responders
Subscribe to On-line
newsletters
Search engines
Use the best programs
Use knowledgeable people
Signatures
tips or advice
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gift with purchase
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downloads / samples
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Try it for
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Buy one get one
Have a Grand Opening!
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Its similar to opening any new business.
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Self promote! Advertise it!
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Print your URL everywhere.
Give out your URL to everybody.
A URL is better than a telephone number.
Give them your e-mail address as well.
Write a press release. Mail, fax or e-mail it.
Make your site newsworthy.
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Don’t prejudge your customers.
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Build a relationship with your existing customers and new visitors.
The secret to good customer relations:
Try a direct mail campaign.
– Ask for feedback on your web site.
Get your customer’s e-mail address.
Target your market.
Guarantee customer satisfaction.
Encourage your customers to give you referrals.
Direct Traffic To Your Web Site
Submit Your Web Site to the Search Engines
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Meta Tags are what the majority of search engines use in
order to find out what your site is about.
Goal: to be among the first ten results of any given search
involving your keywords.
Choose relevant keywords.
Check your competitor’s keywords.
Use keyword phrases then fine tune them.
Submit and test your keywords.
Banner Advertising
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Can be expensive (.10 - .50 a hit!).
– Perhaps negotiate a banner exchange.
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Get other web sites to point a link to your web site.
Set up a link exchange or pay a linking fee.
*Get listed in the yellow pages
INTERNET GUIDE
It’s about sites and pages linked together.
The more links that connect to your web site,
the more people will visit you, and the more
successful you will become.
Links to other information gives you
credibility.
How can the average
small business
“mine” the Internet –
use it as another
means to attract
business & or serve
customers?
Think Globally
Once connected to the Internet you have
access to a world of ideas and information.
And much of it is free!
Imagine Broadening Your
Customer Base
To include all outer islands, the US and then
international customers as well.
 Open for business, 24 –7, everyday and holidays!
 E-mail is the best and most inexpensive
communication utility.
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Time is Valuable!
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Snail mail is a time robber.
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Fax your order?
Telephones cost $$$
Example: What if the products you sell are
ordered from the mainland?
Remember e not p!
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What if your vendors are on-line?
An on-line company will have an on-line order form.
– Example: the order will be e-mailed directly to fulfillment its
shipped ASAP.
What if your company is on-line?
– Perhaps your fulfillment house is at a different location.
– E-mail saves time and money even off the rent.
– Small office front, with a warehouse out back.
E-Commerce
Serious about doing business on the net?
Your web site will need a reliable on-line
payment processing service.
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Payments are automatically deposited into your bank account.
You get e-mail with confirmation of the order and the sale.
Save more time for you and your customer.
Analyze Your Web Site
Daily analysis of your web site traffic is the
most important part in its regular maintenance
but its also extremely valuable in promotion.
What advice do you have for the
entrepreneur who is trying to decide if a
web site is worth the time or expense for
their business?
If You Plan To Do Business In
The Year 2003
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You need to be on-line ASAP!
You must have a strong positive attitude and the desire to make it the
best.
You need to learn how it can benefit you and your customers now.
Your business will determine the shape of your web site. A simple web
page or a virtual store, maybe even a mall.
What do I like about the Internet?
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It saves me time.
It saves me money.
LESS STRESS!
It is improving the quality of my life!
New business opportunities.
New friends.
Endless information available
at my fingertips!
Remember
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To always back up your site!
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You’re in control. You can always CLICK it off!
You don’t have to design and manage your web
site.
A good webmaster will know how to do all these
things……
a great one will teach you how!
Wallstreet Webmasters
Copyright 1999