Transcript Slides - Wild Wisconsin Winter Web Conference

YOU Are the Media:
How to Use Web Tools to Publish, Broadcast & Tell
Your Library’s Story
Presented by
Joan Stewart
aka The Publicity Hound
You Will Learn:
The power of publishing on the Web
Blogging: Your home base
Ideas for Facebook, Twitter, YouTube, Pinterest
Success stories from libraries large and small
Other sites that strengthen your media empire
Why email lists are like gold
Best web tools for publishing content
Why an Online Media Empire?
Supplements traditional media
Almost everything is sharable
Cheaper than most offline marketing
Pulls traffic to your website
Content stays online forever
BLOGGING:
YOUR HOME BASE
7 Biggest Advantages
YOU own the property
Your home base
Likes, Comments and Shares
Crisis communications tool
Inexpensive
Multi-media
“What Can We Write About?”
http://charmecklibrary.tumblr.com/
Blogging Best Practices
http://bridgeslibrarysystem.org/e-newsletter-sign-up/
IWorkataPublicLibrary.com
Use Free Stock Photos
***Pixabay.com (My favorite!)
Stocksnap.io
Picjumbo.com
TheStocks.im
RGBStock.com
Morguefile.com (artsy)
StockPhotos.io
Most are copyright free, no attribution—read TOS
THE ‘BIG 4’ SOCIAL MEDIA SITES
Twitter Tips
Don’t only broadcast. Share.
Use hashtags but don’t go crazy: #wwwc16
Ask questions
Tweet photos, videos, slideshows
Don’t use all 140 characters
Put your Twitter handle everywhere
https://www.youtube.com/user/publiclibrary1
Best Book on Library Marketing
ALAstore.ala.org
$55 – worth it!
YouTube Tips
Create a header for your channel
c
Link to your website and social sites
Short videos—2 minutes or less
Include a call to action
Encourage comments
Pinning Tips
Describe your board at the top
Write a description for every pin – keywords!
Use hashtags
Let the public pin on some of your boards
OTHER SITES FOR YOUR
MEDIA EMPIRE
Meetup.com
Tell a Story on Storify.com
WHY EMAIL LISTS ARE LIKE GOLD
The Value of an Email List
Almost everyone uses email
“Yes! Market to me!”
Inexpensive
Segment your list by age, interest, branch
Special offers
Personalized messages
More frequent communication
Warren County Library, N.J.
WarrenLib.org
Best Practices
Double opt-in
Mail regularly
Offer an Unsubscribe link
Embed photos & video
Involve your readers!
Humor keeps ‘em coming back
FAST, FUN, EASY WEB TOOLS
FOR PUBLISHING CONTENT
Write Killer Headlines
http://tweakyourbiz.com/tools/title-generator/
Improve Your Copy
http://www.hemingwayapp.com/
PhotoFunia.com
Create Eye-popping Graphics at Canva.com
DigitalComicMuseum.com
Closing Thoughts
Create a few media outlets and do them well
Prominent social buttons, email sign-ups boxes
Make everything mobile-friendly (Google)
Listen and engage
Don’t abandon traditional media
Read “Start a Revolution”
Your Questions…
Joan & Bogie
PublicityHound.com