Typography - evl | electronic visualization laboratory
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Transcript Typography - evl | electronic visualization laboratory
Triadic Colors
Any three color space equally around a
color wheel
Offers wide variety of color choices
Group elements into associated groups
Interference between bright colors can
create unwanted vibrations
Triadic
Triadic
Color Harmonies
Most basic tips:
Use only a few different colors on one
page
Use a color harmony schemes
Use hot and cool colors together
Color Harmonies
Color Harmonies
Color and Browsers
Not all colors can be displayed on all
devices
Color of text can affect readability
Web-Safe pallet
Monitor Type: CRT vs LCD
Browser Safe Colors
Browsers can guaranty only certain
number of colors displayed correctly
Referred to as web-safe colors
Previously 216 colors
Currently 4096 colors
Other strategies
Typography
Most basic elements of web are words
Section headings, links, blocks of text
Typography is arranging text with attention
to:
Placement
Size
Font choice
Typography
Font Size and Ledding
Vertical space between lines controlled
ledding
Contributes to readability
Ledding different for each font family
Font Size
Font Families
Large number of text fonts
Most professional graphic designers uses
a small number of fonts
Web has special consideration when it
comes to fonts - fine detail
Font Families
Typically there are a fixed number of fonts
available for the web
Most of them are existing ones which
have been redesigned for the web
Font Families
Times New Roman:
Web Typography
Georgia:
Font Families
Sans Serif Fonts
Arial:
Web Typography
Arial Black:
Web Typography
Font Families
Sans Serif Fonts
Impact:
Web Typography
Comic Sans:
Web Typography
Font Families
Script:
Web Typography
Symbols:
WebTpgrahy
Fixed Font
template <typename T>
inline T const & max (T const& a, T const& b)
{
// if a < b then use b else use a
if (a < b) {
return b;
else
return a;
}
template <typename T>
inline T const & max (T const& a, T
const& b)
{
// if a < b then use b else use a
if (a < b) {
return b;
else
return a;
}
Line Spacing
Too much line spacing makes text harder
to read
Too little, and the text runs together
Plain HTML not possible to create true
ledding
CSS offers ledding control (“line spacing”)
Line Spacing
A book could take that blow, but it sinks an essay. A biography in two volumes is indeed the
proper depository; for there, where the license is so much wider, and hints and glimpses of
outside things make part of the feast (we refer to the old type of Victorian volume), these yawns
and stretches hardly matter, and have indeed some positive value of their A book could take that
blow, but it sinks an essay. A biography in two volumes is indeed the proper depository; for there,
where the license is so much wider, and hints and glimpses of outside things make part of the
feast (we refer to the old type of Victorian volume), these yawns and stretches hardly matter, and
have indeed some positive value of their
A book could take that blow, but it sinks an essay. A biography in two volumes is indeed the
proper depository; for there, where the license is so much wider, and hints and glimpses of
outside things make part of the feast (we refer to the old type of Victorian volume), these yawns
and stretches hardly matter, and have indeed some positive value of their A book could take that
blow, but it sinks an essay. A biography in two volumes is indeed the proper depository; for
there, where the license is so much wider, and hints and glimpses of outside things make part of
the feast (we refer to the old type of Victorian volume), these yawns and stretches hardly matter,
and have indeed some positive value of their
Letter Spacing
Increase spacing between letters:
Increases length
Impact
Visual Appeal
Letter Spacing
THE TWO TOWERS
THE TWO TOWERS
Text as Shapes
Capitalization
Antaliased Text
Writing for the Web
People then to read on web by scanning
Few read word by word
People read 25% more slowly
Users are impatient
Credibility is important
Writing for The Web
Promotional
writing (control
condition)
using the
"marketese" found
on many
commercial
websites
Nebraska is filled with internationally recognized
attractions that draw large crowds of people every year,
without fail. In 1996, some of the most popular places
were Fort Robinson State Park (355,000 visitors), Scotts
Bluff National Monument (132,166), Arbor Lodge State
Historical Park & Museum (100,000), Carhenge
(86,598), Stuhr Museum of the Prairie Pioneer (60,002),
and Buffalo Bill Ranch State Historical Park (28,446).
0%
(by definition)
Writing for The Web
In 1996, six of the best-attended attractions in Nebraska
Concise text
were Fort Robinson State Park, Scotts Bluff National
with about half the
Monument, Arbor Lodge State Historical Park &
word count as the
Museum, Carhenge, Stuhr Museum of the Prairie
control condition
Pioneer, and Buffalo Bill Ranch State Historical Park.
58%
Writing for The Web
Nebraska is filled with internationally recognized
attractions that draw large crowds of people every year,
without fail. In 1996, some of the most popular places
were:
Scannable layout
using the same
text as the control
condition in a
layout that
facilitated
scanning
Fort Robinson State Park (355,000 visitors)
Scotts Bluff National Monument (132,166)
Arbor Lodge State Historical Park & Museum
(100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
Buffalo Bill Ranch State Historical Park (28,446).
47%
Writing for The Web
Objective
language
using neutral
rather than
subjective,
boastful, or
exaggerated
language
(otherwise the
same as the
control condition)
Nebraska has several attractions. In 1996, some of the
most-visited places were Fort Robinson State Park
(355,000 visitors), Scotts Bluff National Monument
(132,166), Arbor Lodge State Historical Park & Museum
(100,000), Carhenge (86,598), Stuhr Museum of the
Prairie Pioneer (60,002), and Buffalo Bill Ranch State
Historical Park (28,446).
27%
Writing for The Web
In 1996, six of the most-visited places in Nebraska were:
Combined
version
using all three
improvements in
writing style
together: concise,
scannable, and
objective
Fort Robinson State Park
Scotts Bluff National Monument
Arbor Lodge State Historical Park & Museum
Carhenge
Stuhr Museum of the Prairie Pioneer
Buffalo Bill Ranch State Historical Park
124%
Inverted Pyramids
Reformat text to be more like newspaper
article:
Point of article in first paragraph
Start with conclusion
Use rest of text to expand first paragraph
Performance
Important to usability
Sites that are slow drives away users
Interruptions
System response
Want predicable response times
Performance
Response
Time
User Reaction
< 0.1 Second
< 1.0 Second
> 10 Seconds
User perceives this an instantaneous.
User noticed the delay, but no break in thought stream.
User switches to another task.
Multimedia
Refers to combination of two or more media
types:
Text
Audio
Graphics
Animation
Very effective
Audio
Supplement web page by adding:
Speech
Music
Sounds
Used as alternative presentation
Inform users of events
Audio File Formats
Extension
.wav
.au
.aiff
.mid
.mp3
.ra
Format
Name
Waveform
Sun Audio
Audio
Interchange
MIDI
MPEG
Audio
(Layer 3)
Real Audio
Originator
Streaming
Microsoft
Sun Microsystems
Apple
No
No
No
Additional
Software
No
No
No
International
MIDI Association
Fraunhofer IIS-A and
the ISO
Yes
No
Yes
No
Real Networks
Yes
Yes
Streaming Media
Media is streamed to buffer
Starts playing as soon as buffer is full
Opposed to non-streaming: plays when
fully downloaded
Increased performance and response time
Streaming
Download
Video
Appealing medium
Combines animation and audio
Can be very large
May not compress very well
Video Formats
Name
Audio
Video
Interleave
File
Extensio
n
.avi
QuickTime .mov, .qt
Mpeg Video .mpg,
.mpeg
Real Video
.ram, .rm
Window
Media
File
.wmv
Originator
Additional
Codec
Streaming
Additional
Player
Microsoft
Yes
No
No
Apple
Motion
Picture
Expert
Group
Real
Networks
Microsoft
Yes
No
Configurable
No
Yes
No
No
Yes
Yes
No
Yes
Yes
Animation
Synthetic motion create through artificial
means
Viable alternative to video
Can be demonstrations or tutorials
Dynamically generated
Interactive
Animation
Animated GIF
Javascript
Java
Vector animation: Flash, SVG
Shockwave
3D
Raster vs Vector
Vector: items drawn with lines
Smooth
Scaled very well
Cannot be filled with multiple colors
Raster: pixel based
3D shading
Raster vs. Vector
Raster
Raster vs. Vector
Vector
Informing the User
Provide information to user
Inform of potential load/play times
Required plugins
Multimedia Information
3D for the Web
Use of 3D very limited (still)
Commonly used for product views
Very computational intensive
VRML
Shockwave
Web 3D Formats
Name
Plug-in
Required
Yes
Streaming
VRML
Open
Standard
Yes
No
LOD
Control
Maybe
Successive
Refinement
No
Jave3D
Shockwave
Atmosphere
X3D
No
No
No
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Maybe
Yes
Yes
Depends
Controls
3D and Performance
3D files require:
Large amounts of memory
Large amounts of bandwidth
Level of Detail
Successive Refinement
Mpeg-4
Future standard:
Combines:
Audio
Video
Vector Graphics
3D Graphics
MPEG-4
Human Representation
Means to represent virtual humans
Called avatars
Used to interact with user
Typically used in online games representing:
Other users
Non-player charactures
HANIM
Poser