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Gain Attention Eugenia Kovatcheva June 05, 2003, Enschede Motivations & Needs • Interpersonal needs • 3 types • inclusion, affection, control • 6 motives for interpersonal communication • pleasure,affection,inclusion,escape,relaxation,control • Needs Traditionally fulfilled by media • social interaction, pass time, • habit, information, entertainment • Other Needs - fulfilled by new media • time shifting • meeting people June 05, 2003, Enschede Pragmatic & Entertainment learning often visit motivation Pragmatic Web Sites Learning Webs gratification gain attention Entertainment Web Sites June 05, 2003, Enschede Learning Webs • Educational needs • educational effectiveness • organizational-context – environment sub factor • Individual’s use of a technology • easy of use • oriented to personal engagement • Motivation & Uses-&-Gratification factors • four cyberpsychological dimensions • motives for using the Internet June 05, 2003, Enschede Web design features • Inverted pyramid (Nielsen, 1996) • users don't scroll • users don’t really read, they scan web pages • User is on focus - user centered-design • philosophy & process • guidelines • • • • June 05, 2003, Enschede Visibility Memory load Accessibility / Orientation Satisfaction Cyberpsychological features • Internet - interactive / social & informational / task – oriented dimensions for users • Media perceptions - nonverbal cues • Communication satisfaction June 05, 2003, Enschede On-line community development • to know what community wants • to understand the limitations of community • to support social interaction & community evolution • to pay attention to the design of the software June 05, 2003, Enschede Recommendations for developing of learning web • • • • • • • • • • • Clear purpose Know the users Involve users Visual Design & Visibility Accessibility, Orientation/ Navigation Memory Load Satisfaction Legibility & Language Communication tools Interaction dialog, Chat Feedback, Message format Policies for: Security, Privacy, Copyright June 05, 2003, Enschede Learning Webs • • • • Clear purpose Know the users Satisfaction Involve users • portal structure of the Learning Webs • many possibilities • mastering skills as computer & Internet users, skill exchanges • educational sites • chat rooms, & e-mail, • • • • • Communication tools Interaction dialog Visual Design & Visibility Memory Load & Archives, Accessibility Legibility & Language Policies for: Security, Privacy, Copyright June 05, 2003, Enschede Study could be continue • How many students from Bulgaria use the Internet at all • How students transfer their knowledge in skills from Cyberspace and Virtual. • More in detail to be considered motivation the Internet offers too many possibilities. • … June 05, 2003, Enschede