Transcript Web Publishing Strategy

Web Solutions
INFORMATION SYSTEMS SERVICES
Introduction to Content Management
Introducing the Jadu CMS
This session will enable you to …
Explain what a content management system is
Understand the importance of 'writing for the web’
Understand the use of Metadata
Migrate content from current websites to the content
management system (CMS)
Create new web pages
Create attachments and downloads
Proof and publish content to the web
The Jadu CMS Control Centre
The Jadu CMS Document Editor
 Non-technical word processing
 Familiar tools and functions
 Copy and paste
 Create links
 Apply styles
 Add images
 Format text
 Much more…
Categories and Navigation
Categories are essential to make sure that
your information is filed in the right place.
The web site uses navigation categories to
index and display information.
It is important to understand what categories
your content should be given as related
content (FAQs, Downloads etc) will be
automatically joined together.
Guidance will be provided to help you place
your content appropriately
Metadata
Metadata is used to ‘label’ information
Metadata is simply relevant keywords
It is used to describe the information so that other web sites,
search engines and the website itself understands what the
information is.
It is easy to do!
Metadata can change the chances of searchers finding your
content
It must be done for ALL content
Preparing Your Content
Write content in Word
● complex content might need other tools
Don’t spend too much time formatting
● as all formatting can be done in the Jadu Control Centre
Be brief and concise where you can
Give yourself time
Always edit existing content in the Control Centre
Writing for the Web
How do you read a webpage?
Not the same as reading a book / magazine
Tendency to ‘scan’ content
Punchy page titles
Break up content into ‘bite-size’ paragraphs
Use bulleted lists
Simplify for understanding
Start with the conclusion
Current, accurate and credible
The Content Loop
How do you keep visitors coming back?
How can you ‘enhance’ your content?
Ask yourself…
● Are there any web pages either on your site or others that are relevant to
your topic?
● Are there any frequently asked questions relating to your topic?
● Are there any related downloads?
● Should there be a link to an online application / feedback form?
Hands-on-Session
This session will take place on your live system, this will allow you
to connect with system in a direct manner.
Please be careful with any experimentation and wait until the
training is completed and the system handed over before editing
content.
The URL for the session is:
http://jadutraining.leeds.ac.uk/jadu