Transcript Data Base Generation

Issues –
Input Side
Precision
Farming
• Multi Cropping
• Water
conservation
• Soil preparation
Best
Product
• Trade mark
violation ‘Seed
to chemicals’
Best
Quality
Lower
Price
Scientific
Advisory
Credit
• Contamination
and low cost high
margin
substitutes
• Cheaper low
productivity molecules
• Seldom based on soil test
reports
• Low access despite KCC
• Fragmented land holding
• Misuse of credit
Issues –
Output Side
Better Price
• APMC Connect (Done)
• Export Connect
• Institutional Connect
• Aggregator Connect
• Broadband connectivity
Grading &
Packaging
Advisory
Logistics
Storage &
Warehousing
• Better realization
• Absence of standards and ‘How’
• Logistics rate contracts
• Lack of knowledge of location
and accessibility
Behtar Zindagi
A way to Smart Farming
Digital based
interactive platform
for
Farmers
backed by field presence
Work Flow
Input Demand
Generation
• Distributor
• Delivery
Agents
• Govt
subsidy
• Insurance
Input Sourcing
• Data Base
• Call Centre
/ CSC
• OBD/SMS
• Advisors
Advisory
Fulfillment
• Quality
sourcing
• Payment
instrument
Input Demand
Fulfillment
•Disease
situation
• Seeds
(GM)
• Dosage
• Cus Sat
Cus Sat
• Creating
market links
beyond
APMCs
Connect to
Output Market
• Based on
analytics
following
season
cropping
choice
Call Centre, IVR, Application interface – backed by field operations team
Alliances
PPP model
Expert Advisories:
 IARI/ICAR/Univ/Retired
(Soil, Horticulture, Agronomy)
Data Base Generation:
 Soil health data base
 KCC membership linkages
Product Sourcing:
Farm machinery manufacturers
Govt sources for subsidy
for soil health test and
crop insurance
Technology Generation:
KCC integration through banks
Payment Gateways
Logistics & Channels:
CSCs
Transportation software
Content Alliances:
IMD
NCDEX
Agromet
Microfinance Companies
Where Govt participation will work
A pooled common data base for soil health cards, for tests after every harvest
(Data base to be put to better use) – connecting it with ‘Behtar Zindagi’ advisory
- available 24x7
Connecting KCC with ‘Behtar Zindagi’ e-comerce
Subsidy approvals and fast dispersal with job completion – soil & irrigation
Crop insurance updates through a central repository across states
Reaching to the masses – ‘Digital India’
Driving Government’s own programs through ‘Behtar Zindagi’ delivery system
Allowing faster CSC tie-ups
Key Processes
 Input Demand Generation
Demand Fulfillment
Output Market Access
Alliance Creation (Product)
Alliance Creation (Corporate & Govt. institution)
Farmer Satisfaction & Trust Creation
District Level Roles
Business Performance Measure – App & Desktop Based
Farmer Linked
Direct Cost
Block wise
Name / FPO Name
Entry Date
Co-ordinates
Crop wise
Farm Size
Crop Grown Size
Other Data Base
Input Material Cost
(Unit Cost X Own Disc X Qty)
(Address, Number, Mail, Block)
Delivery Cost
(Fuel + Field Sal)
ost
(Bank a/c, Adhar, KCC, Soil
Health Card)
Material Details
Farmer/FPO wise
Product Category
wise
Delivery agent
wise
(Item + Qty + price bought +
price sold + addn. comm +
bought for crop)
Lead Management Cost
(Eq Hire + Call Centre +
Co-ordination for Mkt Dev
i.e Fuel & percentage of salary
Field Team
Order recd date / time
Order del / can dt / time
Distance travelled
Delivered / Return
(reason)
Overview of Haryana
Fertilizer Consumption 13.57 Lakh tones / season
Pesticide 4060 tones/season
Certified Seeds (Rabi) 13.08 tones
Total Farmers 1,51,000
Land Holding Small –
19%, Marginal 47%, Medium 13%, Large 3%, Small Medium 18%
Second highest food grain contributor to central pool @15.6% in 2014-15
Source Agriculture Economics Research Centre (11-12), except where year is mentioned
Thank You